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Don’t divorce your agency when you can simply change the place settings at the bridal table

December 2, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement

…probably worth the conversation, right? TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your…

Newsletter 22 May 2019

May 22, 2019

Global Marketing Management Update 22 May 2019 Welcome to the May edition of TrinityP3’s e-news Six reasons why you may have many more agencies and suppliers than you need We…

Achieve internal alignment through agency search & selection – Case study

February 11, 2015

agency search & selection, case studies

Client Category – NGO – Agency Search & Selection Challenging Problem: Given the structure and nature of the business the biggest problem was a level of service to the business…

Media publisher digital management assessment – Case study

September 2, 2014

case studies

Client Category: – Media Publisher Challenging Problem: The client was concerned about the effectiveness of current digital resources both internally and externally to their business – including digital content and…

Consolidating Marketing Services To One Supplier – Case study

April 7, 2010

case studies

Company Category: Financial Services Challenging Problem: A regional insurance company with operations in multiple countries had various “best-of-breed” service providers in each market in the areas of digital, CRM,…

Top 5 agency “no no’s” – No 5 – Flawed supplier tenders

September 19, 2006

television & electronic production

…third party suppliers in a way that provides the best value for money. Obviously the best value is not just the lowest price; it is also balanced by the less…

Greening the internet by the Americans?

October 31, 2008

green marketing & sustainability

…internally within on-line companies, which is fantastic. But just image how much quicker some advertising sites would minimize their carbon emissions if this information was in the hands of the…

The dangers of being tainted by the ‘Carbon Neutral’ tag

February 18, 2009

green marketing & sustainability

…high and low environmental impact areas within your business you can embed a meaningful policy deep into every link of your company’s supply chain. Thus ensuring long-term sustainability and avoid…

Managing Marketing: Ethical Marketing

June 19, 2020

green marketing & sustainability, interesting observations, Podcasts, strategic management

…The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand…

Top 10 ways to ensure transparency and accountability in all your print productions

November 28, 2011

agency solutions, print production, Top 10

…to go to print. 10. Contact TrinityP3 as we provide assessment, auditing, implementation and training services to ensure ultimate transparency and accountability. Most of the stories you hear about printing…

Using resource benchmarking to measure and improve marketing efficiency

December 11, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…Agency Remuneration Assessment process. We undertake between 30 and 50 of these each year across all different agency types (Creative, Media, Digital, PR, Direct, CRM etc) and a wide range…

How to effectively negotiate remuneration with your agencies

January 11, 2013

agency remuneration / compensation, agency search & selection, marketing procurement, strategic management

…The most popular project we provide is our Agency Remuneration Assessment. This can be for any number of different agencies, from media to SEO, creative to public relations, digital to…

35 mm film versus digital video – a professional comparison

April 11, 2010

television & electronic production

…a independent opinion as to if “digital video would be appropriate and what would the savings be?” then contact us for details on the TrinityP3 48 hour television production assessment….

3 most common concerns marketers have about engaging an advertising production consultant

August 22, 2012

agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production

…a preferred director can be an excellent idea. But it is also a very good reason for engaging a production consultant. With a preferred supplier you no longer have the…

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Search

Don’t divorce your agency when you can simply change the place settings at the bridal table

Newsletter 22 May 2019

Achieve internal alignment through agency search & selection – Case study

Media publisher digital management assessment – Case study

Consolidating Marketing Services To One Supplier – Case study

Top 5 agency “no no’s” – No 5 – Flawed supplier tenders

Greening the internet by the Americans?

The dangers of being tainted by the ‘Carbon Neutral’ tag

Managing Marketing: Ethical Marketing

Top 10 ways to ensure transparency and accountability in all your print productions

Using resource benchmarking to measure and improve marketing efficiency

How to effectively negotiate remuneration with your agencies

35 mm film versus digital video – a professional comparison

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