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Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

April 20, 2018

agency remuneration / compensation, industry news & trends, marketing procurement

…lower costs, had apparently fallen into the same trap several years prior and subsequently switched back to their previously trusted supplier, Bidvest Logistics. Price is what you pay. Value is…

October 2014

October 23, 2014

…assessment and management for a quick service restaurant Strategic supplier alignment process for a global property and infrastructure company Creative agency supplier selection for a home improvement corporation If…

Who are the Winners and Losers in the Game of Advertising?

February 5, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…supplier partnerships. (Hey, procurement, why not read The Machine That Changed the World, about how the automotive industry was saved through strategic supplier partnerships and good procurement practices? You might…

Procurement & Sourcing

August 9, 2011

…agency? Find a high performance agency or marketing supplier? Are you reviewing marketing supplier & agency contracts? Or developing & defining agency Scope of Work to deliver economies of scale?…

Sorry, but there is no best practice agency roster structure anymore

December 5, 2016

interesting observations, marketing process optimisation, return on investment, strategic management

…assist you in creating the perfect roster for your needs. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an…

3 most common mistakes made by procurement when engaging with marketing

October 20, 2011

agency remuneration / compensation, agency search & selection, strategic management

…are the causes? Simply changing the agency will cause disruption, consume resources internally and in the end the problem will still arise if the problem is actually within the organisation….

Managing Marketing: Artificial Intelligence Improving Agency Productivity

November 20, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, podcasts

…Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast and Amazon Podcasts (the USA, UK, Germany & Japan only) Transcription: Darren: Welcome to Managing Marketing, a weekly podcast where we discuss the issues…

Why service level agreements ( SLAs ) are not relevant to marketing services contracts

August 24, 2008

agency remuneration / compensation

…expectations, but does so for both the buyer and the suppliers. Because the actions and behaviour of the buyer in this case, directly impact on the performance of the supplier….

New Age of Global Marketing – Global Tribes and Local Identities

November 27, 2019

interesting observations, marketing process optimisation, strategic management

…but everything remains the same! Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Find out more…

How agency relationship evaluations reflect your management style

June 7, 2013

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…is a huge reflection of your management style, because it minimises the opportunities to leverage the power game of the buyer over the supplier. Open, shared, multi-agency / client score…

The ABC of getting agencies to collaborate with lessons from Dr Suess

March 6, 2013

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management

…was managing their roster of agencies, while most processes and systems looked at only individual supplier relationships and not how to manage these more holistically. This led to the development…

Do great client agency relationships deliver great performance?

July 11, 2016

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation

…of a buyer and supplier. Where the client places the order and the agency delivers. But it fails to acknowledge the interaction and interdependence of the actions of the two…

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Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

October 2014

Who are the Winners and Losers in the Game of Advertising?

Procurement & Sourcing

Sorry, but there is no best practice agency roster structure anymore

3 most common mistakes made by procurement when engaging with marketing

Managing Marketing: Artificial Intelligence Improving Agency Productivity

Why service level agreements ( SLAs ) are not relevant to marketing services contracts

New Age of Global Marketing – Global Tribes and Local Identities

How agency relationship evaluations reflect your management style

The ABC of getting agencies to collaborate with lessons from Dr Suess

Do great client agency relationships deliver great performance?

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