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Is procurement standing in the way of independent agencies winning larger clients?

November 2, 2020

agency search & selection, marketing procurement, media planning & buying

…new supplier, only to have them slide into receivership or insolvency. Therefore, a financial proctological examination is required to ensure the financial health of the supplier. But like most sensitive…

Agency Transition Management

April 23, 2015

(How to start a new agency relationship to deliver maximum performance) Adding a new agency or supplier to your roster? Or are you replacing an existing roster supplier with a…

3 questions for sustainable marketing expert – Christopher Sewell

October 6, 2014

green marketing & sustainability, industry news & trends

…CSR strategy, but because sustainability in business leads to reduced costs as well as reduced environmental impact. The irony is that often those same companies that focus on achieving sustainability…

Why is getting your moral compass in perspective so important for the brand’s future?

March 15, 2021

green marketing & sustainability, marketing procurement, strategic management

…that time in the APAC region, working both client-side and agency side. It struck me while attending a webinar hosted by the WFA recently where the topic of Sustainability was…

TrinityP3 consultants marketing predictions for 2015

February 2, 2015

agency solutions, data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production

…undertaken internally and in managing external supplier relationships – Anita Zanesco (Marketing, Management & Strategy) Clients will begin to drastically streamline their communication plans – reducing the number of contacts…

Managing Marketing: Intellectual Property and Innovation

May 15, 2020

industry news & trends, marketing procurement, podcasts, return on investment

…new brands today that is absolutely essential. Darren: I just want to check on your use of the term sustainability. There are parts of the world when you say sustainability…

Sustainable Marketing Strategy Alignment

June 8, 2017

…to us here on how we can help. METHODOLOGY We do this taking a qualitative and quantitative approach to the review and assessment of both your current sustainability policy and…

Managing Marketing: Brand And Corporate Purpose And Ethics

February 7, 2020

customer relationship management, industry news & trends, podcasts, strategic management

…most obvious. All three of them have corporate purposes, so Nestle is about good food, I think Unilever is about sustainability. Jeremy: Very strongly marked sustainability. Darren: And then you’ve…

Who should really be paying for advertising agency pitches?

November 28, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…supplier at the start of the relationship and yet doesn’t expect that supplier to find other ways of recovering it. The fact is that accepting that the advertiser will ultimately…

Is your team managing your agency roster? (Probably not)

September 5, 2016

agency solutions, marketing process optimisation, return on investment, strategic management

…regularly see marketers appoint external agencies and vendors to help fill capability gaps. However, in doing so, they often rely heavily on the external party, and are quick to point…

Is your brand strong on the inside as well as on the outside?

April 24, 2019

marketing process optimisation, strategic management

…different stakeholders that the organisation needs to engage with both internally and externally. Most brands focus on the consumer and most organisations focus internally from a culture perspective. Yet when…

Television advertising cost considerations with celebrity talent – Case study

August 10, 2015

case studies, television & electronic production

Client Category – Production Management Assessment – Asia Challenging Problem: The advertiser, a global food and beverage company, had briefed their agency for a television production with a defined budget….

Data quality management and benchmarking for a brand marketer – Case study

August 31, 2015

case studies, data & direct marketing, marketing process optimisation, strategic management

…and global Provide a top-line assessment. This was a written report and a verbal de-briefing from the TrinityP3 consultants. Timeline: The data assessment and benchmarking was completed within 3 weeks,…

Outsourcing marketing leadership – the missing link

July 29, 2020

agency solutions, marketing process optimisation

…the businesses internal marketing resource. “ – Alexandra King, ask Marketing It enables the business to have senior marketing management as well as someone internally, working on the day-to-day execution,…

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Search

Is procurement standing in the way of independent agencies winning larger clients?

Agency Transition Management

3 questions for sustainable marketing expert – Christopher Sewell

Why is getting your moral compass in perspective so important for the brand’s future?

Managing Marketing: Intellectual Property and Innovation

Sustainable Marketing Strategy Alignment

Managing Marketing: Brand And Corporate Purpose And Ethics

Who should really be paying for advertising agency pitches?

Is your team managing your agency roster? (Probably not)

Is your brand strong on the inside as well as on the outside?

Television advertising cost considerations with celebrity talent – Case study

Data quality management and benchmarking for a brand marketer – Case study

Outsourcing marketing leadership – the missing link

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