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TrinityP3 consultants marketing predictions for 2015

February 2, 2015

agency solutions, data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production

…undertaken internally and in managing external supplier relationships – Anita Zanesco (Marketing, Management & Strategy) Clients will begin to drastically streamline their communication plans – reducing the number of contacts…

Managing Marketing: Intellectual Property and Innovation

May 15, 2020

industry news & trends, marketing procurement, Podcasts, return on investment

…new brands today that is absolutely essential. Darren: I just want to check on your use of the term sustainability. There are parts of the world when you say sustainability…

Sustainable Marketing Strategy Alignment

June 8, 2017

…to us here on how we can help. METHODOLOGY We do this taking a qualitative and quantitative approach to the review and assessment of both your current sustainability policy and…

Managing Marketing: Brand And Corporate Purpose And Ethics

February 7, 2020

customer relationship management, industry news & trends, Podcasts, strategic management

…most obvious. All three of them have corporate purposes, so Nestle is about good food, I think Unilever is about sustainability. Jeremy: Very strongly marked sustainability. Darren: And then you’ve…

Who should really be paying for advertising agency pitches?

November 28, 2016

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…supplier at the start of the relationship and yet doesn’t expect that supplier to find other ways of recovering it. The fact is that accepting that the advertiser will ultimately…

Is your team managing your agency roster? (Probably not)

September 5, 2016

agency solutions, marketing process optimisation, return on investment, strategic management

…regularly see marketers appoint external agencies and vendors to help fill capability gaps. However, in doing so, they often rely heavily on the external party, and are quick to point…

Is your brand strong on the inside as well as on the outside?

April 24, 2019

marketing process optimisation, strategic management

…different stakeholders that the organisation needs to engage with both internally and externally. Most brands focus on the consumer and most organisations focus internally from a culture perspective. Yet when…

Television advertising cost considerations with celebrity talent – Case study

August 10, 2015

case studies, television & electronic production

Client Category – Production Management Assessment – Asia Challenging Problem: The advertiser, a global food and beverage company, had briefed their agency for a television production with a defined budget….

Data quality management and benchmarking for a brand marketer – Case study

August 31, 2015

case studies, data & direct marketing, marketing process optimisation, strategic management

…and global Provide a top-line assessment. This was a written report and a verbal de-briefing from the TrinityP3 consultants. Timeline: The data assessment and benchmarking was completed within 3 weeks,…

Two different ways to assess and evaluate agency performance

February 1, 2013

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management

…collaboration between the many multiple stakeholder groups working together. This can be various marketing teams, agencies, or production teams. These teams may be all internal, external and internal, in one…

Outsourcing marketing leadership – the missing link

July 29, 2020

agency solutions, marketing process optimisation

…between the VMM and the businesses internal marketing resource. “ – Alexandra King, ask Marketing It enables the business to have senior marketing management as well as someone internally, working…

Is your programmatic media function right for you – and what are your options?

November 30, 2016

agency search & selection, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing

…of which will be familiar. It costs money to pitch, in the form of resource and time. Pitching can cause stress, both internal and external. It can damage day to…

Why the type of agency you need depends on the kind of marketer you are

November 25, 2019

agency search & selection, marketing procurement

…best for your business. Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Find out more …

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Managing Marketing: Intellectual Property and Innovation

Sustainable Marketing Strategy Alignment

Managing Marketing: Brand And Corporate Purpose And Ethics

Who should really be paying for advertising agency pitches?

Is your team managing your agency roster? (Probably not)

Is your brand strong on the inside as well as on the outside?

Television advertising cost considerations with celebrity talent – Case study

Data quality management and benchmarking for a brand marketer – Case study

Two different ways to assess and evaluate agency performance

Outsourcing marketing leadership – the missing link

Why the type of agency you need depends on the kind of marketer you are

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