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Managing Marketing: Artificial Intelligence Improving Agency Productivity

November 20, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, podcasts

…value. You can listen to the podcast here: Follow Managing Marketing on Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast and Amazon Podcasts (the USA, UK, Germany & Japan only)…

Don’t divorce your agency when you can simply change the place settings at the bridal table

December 2, 2016

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement

…probably worth the conversation, right? TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your…

Managing Marketing: Public Relations and its role in marketing

August 3, 2018

agency solutions, interesting observations, podcasts, strategic management

…worst client you’ve ever had? Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Find out more…

Retained AOR or project fees? Which one is best?

May 16, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment

…is a roster of 6 – 8 core agencies or marketing suppliers. Most of these specialists beyond creative and media do not have a retainer and instead work on a…

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August 9, 2011

…- Central & South AmericaNAFTA – USA, Canada & Mexico Your Industry* MarketerPocurementAgencyIndustry SupplierOther Phone Number* Category* Agency Search & SelectionSupplier Roster ManagementAgency RemunerationMedia Planning & BuyingDigital & Data ManagementContract…

Who are the Winners and Losers in the Game of Advertising?

February 5, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…supplier partnerships. (Hey, procurement, why not read The Machine That Changed the World, about how the automotive industry was saved through strategic supplier partnerships and good procurement practices? You might…

Ethics in Procurement

August 14, 2019

industry news & trends, marketing procurement

…/ supplier relationship and the role of procurement and management consultants in this process. The issue was one that The Ethics Alliance took up and organised interviews across a range…

Nine kinds of agency pitch process and counting

July 29, 2013

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, strategic management

…assessments of the capabilities being proposed. When to use it – when searching for a technical agency partner such as a call centre, digital build specialist, print supplier, mail house,…

Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

April 20, 2018

agency remuneration / compensation, industry news & trends, marketing procurement

…lower costs, had apparently fallen into the same trap several years prior and subsequently switched back to their previously trusted supplier, Bidvest Logistics. Price is what you pay. Value is…

October 2006

October 24, 2014

…right agency structure for your needs Considering your agency resources and structure? Do you have a single supplier, a panel of agencies, or a main agency with smaller ancillary providers?…

Sorry, but there is no best practice agency roster structure anymore

December 5, 2016

interesting observations, marketing process optimisation, return on investment, strategic management

…assist you in creating the perfect roster for your needs. TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an…

Harris Scarfe

October 3, 2018

3 most common mistakes made by procurement when engaging with marketing

October 20, 2011

agency remuneration / compensation, agency search & selection, strategic management

…are the causes? Simply changing the agency will cause disruption, consume resources internally and in the end the problem will still arise if the problem is actually within the organisation….

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Search

Managing Marketing: Artificial Intelligence Improving Agency Productivity

Don’t divorce your agency when you can simply change the place settings at the bridal table

Managing Marketing: Public Relations and its role in marketing

Retained AOR or project fees? Which one is best?

Contact

Who are the Winners and Losers in the Game of Advertising?

Ethics in Procurement

Nine kinds of agency pitch process and counting

Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

October 2006

Sorry, but there is no best practice agency roster structure anymore

Harris Scarfe

3 most common mistakes made by procurement when engaging with marketing

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