You searched for internal & external supplier sustainability assessment

Don’t just rationalise your advertising agency roster, strategically align it

September 10, 2012

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…would be worthwhile undertaking a Strategic Supplier Alignment. In the process we reviewed all of the agencies and suppliers engaged by the marketing teams across his brand portfolio and took…

Does procurement need rebranding or repositioning?

August 12, 2013

interesting observations, marketing procurement, strategic management

…to company and market to market, including: Strategic Sourcing Purchasing Procurement Buying Supplier Management We also discussed how procurement was considered or positioned in the market. Again, the perceptions will…

If structure follows strategy how is marketing strategically positioned in your organisation?

December 21, 2011

interesting observations, strategic management

…centralised and decentralised models, there are a number of structural features that can quickly identify if marketing is seen as: A supplier An advisor A partner A leader Some of…

Bian Que and the preventative approach to marketing process

April 22, 2013

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…to improve and repair issues before they become much bigger issues. Typically this includes remuneration benchmarking and modelling, strategic supplier alignment and marketing process alignment, which are as much preventative…

Evalu8ing collaboration and relationship improvement system expands globally

December 3, 2009

Evalu8ing - Relationship Performance Monitoring

In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital,…

Six ways TrinityP3 adds value for marketers beyond just solving challenges

November 18, 2020

marketing process optimisation, marketing procurement, return on investment, strategic management

…‘Marketers and Advertisers’. The other two are Agencies and Marketing Suppliers’ and ‘Procurement and Sourcing’. The P3, in TrinityP3, stands for helping people achieve commercial purpose through the creative process….

The Marketing Management Book of the Year is here – 2018 Edition

December 5, 2018

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, Podcasts, return on investment, social media & digital marketing, strategic management, television & electronic production

…focused on strategic management consulting, including restructuring the marketing function across a range of client categories, and improving performance metrics for marketing and the agencies and suppliers working with them….

Does your procurement team want to benchmark or cut your agency costs?

January 5, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…a client, they raised the issue of benchmarks and proceeded to pull out examples of alternative benchmarks they had ‘sourced’ from other suppliers trying to make a like for like…

Managing Marketing: Creativity, Purpose And Advertising

August 28, 2020

agency search & selection, agency solutions, interesting observations, marketing procurement, Podcasts

…Unilever is a very clever and focused strategy around sustainability. Producing a company that has the least amount of impact to then help the communities that they serve. To me,…

Business Events

November 10, 2011

…your carbon pollution is the first step to sustainability? December 9, 2020 13.00H SGT, 16.00 AEDT, 18.00 NZDT The climate crisis is real. Consumers are demanding brands are more accountable…

Seriously workshopping the value of creativity in marketing

September 3, 2010

agency remuneration / compensation

…for anyone interested in participating in developing and defining the long term sustainability of the industry and puts the role of creativity back at the core of the business model…

Reducing Carbon Pollution in Marketing Communications – From OOH To POP

August 19, 2020

…the Government’s environmental policy Has Australia moved from environmental trailblazer to carbon pariah? Placing a financial value on a sustainable business Sustainable marketing, what does it mean for marketers? Sustainability…

How to make brands behave more ethically? Start with the 4Ps

July 9, 2018

marketing process optimisation, marketing procurement, return on investment, strategic management

…a piece from The Ethics Centre that Darren Woolley shared with me recently. Titled “Trust, Legitimacy & the Ethical Foundations of the Market Economy”, the paper by Simon Longstaff and…

Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters

July 13, 2018

agency remuneration / compensation, marketing process optimisation, marketing procurement

…even down to the number of originations and extensions or refreshes and adaptations (e.g. Facebook & Instagram Carousel, Canvases, Lead Ads five original, four refreshes and adaptations across formats). Origination,…

The importance of overhead in agency compensation

July 14, 2011

agency remuneration / compensation

…overhead factor previously. But miscalculating the overhead factor or incorrectly allowing for this in the compensation negotiations can have a dramatic impact on the agencies profitability and sustainability. If only…

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Don’t just rationalise your advertising agency roster, strategically align it

Does procurement need rebranding or repositioning?

If structure follows strategy how is marketing strategically positioned in your organisation?

Bian Que and the preventative approach to marketing process

Evalu8ing collaboration and relationship improvement system expands globally

Six ways TrinityP3 adds value for marketers beyond just solving challenges

Does your procurement team want to benchmark or cut your agency costs?

Managing Marketing: Creativity, Purpose And Advertising

Business Events

Seriously workshopping the value of creativity in marketing

Reducing Carbon Pollution in Marketing Communications – From OOH To POP

How to make brands behave more ethically? Start with the 4Ps

Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters

The importance of overhead in agency compensation

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