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How to make brands behave more ethically? Start with the 4Ps

July 9, 2018

marketing process optimisation, marketing procurement, return on investment, strategic management

…aspects around sustainability, poor working conditions, child labour and use of harmful ingredients/components etc that do impact brand reputation. Unfortunately, many of these decisions may not be within the realm…

Reducing Carbon Pollution in Marketing Communications – From OOH To POP

August 19, 2020

…the Government’s environmental policy Has Australia moved from environmental trailblazer to carbon pariah? Placing a financial value on a sustainable business Sustainable marketing, what does it mean for marketers? Sustainability…

Evalu8ing collaboration and relationship improvement system expands globally

December 3, 2009

Evalu8ing - Relationship Performance Monitoring

In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers – creative, digital,…

Managing Marketing: The misunderstood concept of psychological harm in the workplace

August 24, 2018

agency search & selection, agency solutions, industry news & trends, Podcasts

…and it’s incredibly draining because when you’re on it’s almost like the energy is driven by your own illness. Michael: Well the joke at Y&R was where’s Mike because after…

Seriously workshopping the value of creativity in marketing

September 3, 2010

agency remuneration / compensation

…for anyone interested in participating in developing and defining the long term sustainability of the industry and puts the role of creativity back at the core of the business model…

The Marketing Management Book of the Year is here – 2018 Edition

December 5, 2018

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, Podcasts, return on investment, social media & digital marketing, strategic management, television & electronic production

…focused on strategic management consulting, including restructuring the marketing function across a range of client categories, and improving performance metrics for marketing and the agencies and suppliers working with them….

Does your procurement team want to benchmark or cut your agency costs?

January 5, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…a client, they raised the issue of benchmarks and proceeded to pull out examples of alternative benchmarks they had ‘sourced’ from other suppliers trying to make a like for like…

The importance of overhead in agency compensation

July 14, 2011

agency remuneration / compensation

…overhead factor previously. But miscalculating the overhead factor or incorrectly allowing for this in the compensation negotiations can have a dramatic impact on the agencies profitability and sustainability. If only…

Being pessimistically optimistic about business post coronavirus

June 24, 2020

interesting observations, marketing process optimisation, strategic management

This post is by Dr Lee Styger, currently the Academic Director for External Engagement at the Sydney Business School, University of Wollongong. Who would have seen this coming? Well actually……….

Mentoring FAQ

April 29, 2020

…department would be effective. Alternatively, reaching out to a mentor from a different team can offer an external lens with different perspectives, knowledge and experience. How do I set compelling…

Managing Marketing: Marketing, Investors And The Economy, Stupid

October 25, 2019

industry news & trends, media planning & buying, Podcasts, return on investment, strategic management

…building their market share in different markets. Then compare that to a P&G where we’ve read a lot about cost-cutting, moving away from traditional advertising expenditure and putting more into…

The ethics of Client / Agency behaviour: What is acceptable and what is not?

November 22, 2017

agency search & selection, interesting observations, marketing procurement, media planning & buying, television & electronic production

…external costs, which this definitely qualifies as, most comments indicated that the service fee or handling fee was acceptable, but where the agency had stepped over the line was in…

Agency remuneration – an overview

September 5, 2006

agency remuneration / compensation

…to increase revenue. Combination of the above A combination approach can be utilised, with a cost effective mixture of fixed fee, variable rate per hour and external costs recharged at…

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How to make brands behave more ethically? Start with the 4Ps

Reducing Carbon Pollution in Marketing Communications – From OOH To POP

Evalu8ing collaboration and relationship improvement system expands globally

Managing Marketing: The misunderstood concept of psychological harm in the workplace

Seriously workshopping the value of creativity in marketing

Does your procurement team want to benchmark or cut your agency costs?

The importance of overhead in agency compensation

Being pessimistically optimistic about business post coronavirus

Mentoring FAQ

Managing Marketing: Marketing, Investors And The Economy, Stupid

The ethics of Client / Agency behaviour: What is acceptable and what is not?

Agency remuneration – an overview

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