You searched for internal & external supplier sustainability assessment

Using resource benchmarking to measure and improve marketing efficiency

December 11, 2013

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment

…Agency Remuneration Assessment process. We undertake between 30 and 50 of these each year across all different agency types (Creative, Media, Digital, PR, Direct, CRM etc) and a wide range…

Top 10 ways to ensure transparency and accountability in all your print productions

November 28, 2011

agency solutions, print production, Top 10

…to go to print. 10. Contact TrinityP3 as we provide assessment, auditing, implementation and training services to ensure ultimate transparency and accountability. Most of the stories you hear about printing…

35 mm film versus digital video – a professional comparison

April 11, 2010

television & electronic production

…a independent opinion as to if “digital video would be appropriate and what would the savings be?” then contact us for details on the TrinityP3 48 hour television production assessment….

3 most common concerns marketers have about engaging an advertising production consultant

August 22, 2012

agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production

…a preferred director can be an excellent idea. But it is also a very good reason for engaging a production consultant. With a preferred supplier you no longer have the…

Don’t just rationalise your advertising agency roster, strategically align it

September 10, 2012

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…would be worthwhile undertaking a Strategic Supplier Alignment. In the process we reviewed all of the agencies and suppliers engaged by the marketing teams across his brand portfolio and took…

Does procurement need rebranding or repositioning?

August 12, 2013

interesting observations, marketing procurement, strategic management

…to company and market to market, including: Strategic Sourcing Purchasing Procurement Buying Supplier Management We also discussed how procurement was considered or positioned in the market. Again, the perceptions will…

If structure follows strategy how is marketing strategically positioned in your organisation?

December 21, 2011

interesting observations, strategic management

…centralised and decentralised models, there are a number of structural features that can quickly identify if marketing is seen as: A supplier An advisor A partner A leader Some of…

Bian Que and the preventative approach to marketing process

April 22, 2013

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…to improve and repair issues before they become much bigger issues. Typically this includes remuneration benchmarking and modelling, strategic supplier alignment and marketing process alignment, which are as much preventative…

Does your procurement team want to benchmark or cut your agency costs?

January 5, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…a client, they raised the issue of benchmarks and proceeded to pull out examples of alternative benchmarks they had ‘sourced’ from other suppliers trying to make a like for like…

Business Events

November 10, 2011

…your carbon pollution is the first step to sustainability? December 9, 2020 13.00H SGT, 16.00 AEDT, 18.00 NZDT The climate crisis is real. Consumers are demanding brands are more accountable…

Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters

July 13, 2018

agency remuneration / compensation, marketing process optimisation, marketing procurement

…even down to the number of originations and extensions or refreshes and adaptations (e.g. Facebook & Instagram Carousel, Canvases, Lead Ads five original, four refreshes and adaptations across formats). Origination,…

Seriously workshopping the value of creativity in marketing

September 3, 2010

agency remuneration / compensation

…for anyone interested in participating in developing and defining the long term sustainability of the industry and puts the role of creativity back at the core of the business model…

Newsletter 16 December 2020

January 18, 2021

…webinar series from 2018. Between April and December, we held 18 one-hour free webinars on topics as diverse as resilience to storytelling, to agency new business, environment sustainability and educating…

Six ways TrinityP3 adds value for marketers beyond just solving challenges

November 18, 2020

marketing process optimisation, marketing procurement, return on investment, strategic management

…‘Marketers and Advertisers’. The other two are ‘Agencies and Marketing Suppliers’ and ‘Procurement and Sourcing’. The P3, in TrinityP3, stands for helping people achieve commercial purpose through the creative process….

How to make brands behave more ethically? Start with the 4Ps

July 9, 2018

marketing process optimisation, marketing procurement, return on investment, strategic management

…a piece from The Ethics Centre that Darren Woolley shared with me recently. Titled “Trust, Legitimacy & the Ethical Foundations of the Market Economy”, the paper by Simon Longstaff and…

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Using resource benchmarking to measure and improve marketing efficiency

Top 10 ways to ensure transparency and accountability in all your print productions

35 mm film versus digital video – a professional comparison

Don’t just rationalise your advertising agency roster, strategically align it

Does procurement need rebranding or repositioning?

If structure follows strategy how is marketing strategically positioned in your organisation?

Bian Que and the preventative approach to marketing process

Does your procurement team want to benchmark or cut your agency costs?

Business Events

Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters

Seriously workshopping the value of creativity in marketing

Newsletter 16 December 2020

Six ways TrinityP3 adds value for marketers beyond just solving challenges

How to make brands behave more ethically? Start with the 4Ps

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