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Who Will Put “Accountability” Back in “Account Management?”

March 26, 2018

agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…The Cartoon Bank. With permission. This post was first published at Media Village TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and…

Do great client agency relationships deliver great performance?

July 11, 2016

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation

…of a buyer and supplier. Where the client places the order and the agency delivers. But it fails to acknowledge the interaction and interdependence of the actions of the two…

New Age of Global Marketing – Global Tribes and Local Identities

November 27, 2019

interesting observations, marketing process optimisation, strategic management

…but everything remains the same! Our Strategic Supplier Alignment service helps you to untangle your supplier roster and understand its strengths and weaknesses to improve your performance. Find out more…

What are we to make of the holding companies in 2017?

February 15, 2017

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations, return on investment

…permission. This post was first published on Media Village TrinityP3’s Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal…

What is more important in assessing agency fees, productivity or price?

February 12, 2020

agency remuneration / compensation, agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. If Oscar Wilde was alive today, would he write…

October 2014

October 23, 2014

…financial institution Media remuneration benchmarking for an airline giant Consultancy during an RFP development for a telecommunications corporation TVC Production assessment and management for a quick service restaurant Strategic supplier…

Newsletter – October 2014

October 8, 2014

Newsletter 22 May 2019

May 22, 2019

Global Marketing Management Update 22 May 2019 Welcome to the May edition of TrinityP3’s e-news Six reasons why you may have many more agencies and suppliers than you need We…

Procurement & Sourcing

August 9, 2011

…agency? Find a high performance agency or marketing supplier? Are you reviewing marketing supplier & agency contracts? Or developing & defining agency Scope of Work to deliver economies of scale?…

TrinityP3 Newsletter 28 April 2016

May 2, 2016

…how many suppliers do you have? For many marketers the numbers are very different.Often agencies are not seen as suppliers and suppliers are not seen at all. Here we look…

How agency relationship evaluations reflect your management style

June 7, 2013

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…is a huge reflection of your management style, because it minimises the opportunities to leverage the power game of the buyer over the supplier. Open, shared, multi-agency / client score…

Do Clients Get The Agencies They Deserve?

September 18, 2017

agency search & selection, agency solutions, customer relationship management, interesting observations

…partner Suppliers generally supply widgets – not brains and creativity. If you refer to your agency as a supplier, chances are they’ll act like one. Call them and treat them…

Achieve internal alignment through agency search & selection – Case study

February 11, 2015

agency search & selection, case studies

Client Category – NGO – Agency Search & Selection Challenging Problem: Given the structure and nature of the business the biggest problem was a level of service to the business…

Media publisher digital management assessment – Case study

September 2, 2014

case studies

Client Category: – Media Publisher Challenging Problem: The client was concerned about the effectiveness of current digital resources both internally and externally to their business – including digital content and…

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Search

Who Will Put “Accountability” Back in “Account Management?”

Do great client agency relationships deliver great performance?

New Age of Global Marketing – Global Tribes and Local Identities

What are we to make of the holding companies in 2017?

What is more important in assessing agency fees, productivity or price?

October 2014

Newsletter – October 2014

Newsletter 22 May 2019

Procurement & Sourcing

TrinityP3 Newsletter 28 April 2016

How agency relationship evaluations reflect your management style

Do Clients Get The Agencies They Deserve?

Achieve internal alignment through agency search & selection – Case study

Media publisher digital management assessment – Case study

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