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The importance of overhead in agency compensation

July 14, 2011

…overhead factor previously. But miscalculating the overhead factor or incorrectly allowing for this in the compensation negotiations can have a dramatic impact on the agencies profitability and sustainability. If only…

April 2006

October 24, 2014

…of these digital assets: 1. These assets are created by external suppliers and often reside in their control. Some suppliers are unwilling to provide copies of these to the advertiser,…

June 2005/2

October 26, 2014

…newsletter link ) With many agency contracts requiring 3 competitive bids on all external services, agencies that do not have a documented and compliant procurement process in place may be…

Why Digital Marketing should replace KPIs with EPIs

September 28, 2012

agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management

…recommendations do you have for your business? 4. How many negative sources are there out there? 5. What / how many external links are there linking to your business? Are…

Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)

November 1, 2019

data & direct marketing, industry news & trends, marketing process optimisation, Podcasts

…see, whether it’s political bias within the organisation or external vendors hiding the juicy data that you actually need. Anton: You’re not suggesting that agencies would ever push that boundary…

The importance of trust in collaboration between stakeholders

July 16, 2012

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management

…same level of trust in each other in the same way as two external agency collaborators, working together to develop a new campaign strategy. If you are trying to foster…

Achieving collaboration in client agency relationships

August 27, 2011

Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…alignment they need. In her 2004 Strategy & Leadership paper “Collaboration with other firms and customers: innovation’s secret weapon”, Bettina von Stamm identified the five key requirements for having competitive…

Terms of Use

August 9, 2011

…If you purchase goods or products through the website, there will be additional terms and conditions relating to the purchase. Click here for TrinityP3’s trading Terms & Conditions. “TrinityP3”, “we”,…

The top 3 crazy lessons learned by the EU GDPR compliance implementation

March 4, 2019

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, strategic management

…the overall culture and approach to becoming more customer centric. We have become the independent voice in helping clients renegotiate partnership contracts with external technology partners, vendors and agencies to…

Why we need more conversation and less brainstorming

October 1, 2012

agency solutions, industry news & trends, marketing process optimisation, strategic management

…often reach irrational decisions in groups and highly biased assessments of the situation” and – “In addition, strong willed people who lead discussions can pressurise others into conforming, self-censorship and…

Mentoring FAQ

April 29, 2020

…department would be effective. Alternatively, reaching out to a mentor from a different team can offer an external lens with different perspectives, knowledge and experience. How do I set compelling…

The ethics of Client / Agency behaviour: What is acceptable and what is not?

November 22, 2017

agency search & selection, interesting observations, marketing procurement, media planning & buying, television & electronic production

…external costs, which this definitely qualifies as, most comments indicated that the service fee or handling fee was acceptable, but where the agency had stepped over the line was in…

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The importance of overhead in agency compensation

April 2006

June 2005/2

Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)

The importance of trust in collaboration between stakeholders

Achieving collaboration in client agency relationships

Terms of Use

The top 3 crazy lessons learned by the EU GDPR compliance implementation

Mentoring FAQ

The ethics of Client / Agency behaviour: What is acceptable and what is not?

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