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The independence and integrity of marketing consultants?

April 15, 2011

…our revenue. We accept this to be validated by an external auditor at the request of any client, any agency involved in a selection process, AACC or UDA. Promotion of…

Why you need to review your agency contracts today

October 26, 2015

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement

…had an iron clad contract drafted by their in-house counsel and external law firm. The real clincher was the Intellectual Property clause which had the intellectual property rights for all…

Managing Marketing: The power of words, creativity, education and diversity

December 21, 2018

industry news & trends, Podcasts, public sector, strategic management

…context. What do you think of the state of the creative industry today? Jane: Fortunately, I’m not in it anymore. Darren: So, you’re an external observer. Jane: It doesn’t look…

Managing Marketing: The Power Of Networks Over Demographics In Engaging Audiences

May 22, 2020

interesting observations, marketing process optimisation, Podcasts, strategic management

…didn’t want to get involved. Now all of those companies are trying to M&A their way out of those problems and that 11 miles out to sea we were saying…

How superteams can help marketers to balance creative thinking and analysis

November 21, 2012

Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management

…reckless. In addition, marketers are facing the task of understanding an increasingly dizzying flow of metrics, and statistics from external (increasingly digital) campaigns and internally, from ‘big data’, collated from…

An interesting analogy on creativity and ideas

December 16, 2010

agency remuneration / compensation, interesting observations

…impatient, but we should confidently obey the external rhythm. I sat on a rock to absorb this New Years’s thought. Ah, if only that little butterfly could always flutter before…

Importance of relationship management from day one of a new agency appointment

October 31, 2014

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…work, but the ideal is twice yearly, or more regularly. Using an external facilitator can help, but it is not essential as long as there is someone on the team…

Managing Marketing: New ways of working with creative and production people

November 9, 2018

agency solutions, industry news & trends, marketing process optimisation, Podcasts, print production, return on investment, television & electronic production

…happens too is a lot of advertising agencies are calling the strategic nous of external grownup people because, for one, it’s actually more efficient than their own normal pipeline. So…

Achieving collaboration in client agency relationships

August 27, 2011

Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…providers. Remuneration / Compensation Assessments and Modelling – to develop a model that encourages collaboration and rewards the agencies with a win-win for all. Evalu8ing System – to measure, manage…

Let’s put the creative agency selection process out of its (and our) misery

August 6, 2014

agency solutions, customer relationship management

This post is by Debra Giampoli, Director, Global Strategic Agency Relations, at Mondelez International, where she helps Business Unit and Marketing leaders across the globe find external marketing resource partners….

Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)

November 1, 2019

data & direct marketing, industry news & trends, marketing process optimisation, Podcasts

…see, whether it’s political bias within the organisation or external vendors hiding the juicy data that you actually need. Anton: You’re not suggesting that agencies would ever push that boundary…

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Search

The independence and integrity of marketing consultants?

Why you need to review your agency contracts today

Managing Marketing: The power of words, creativity, education and diversity

Managing Marketing: The Power Of Networks Over Demographics In Engaging Audiences

How superteams can help marketers to balance creative thinking and analysis

An interesting analogy on creativity and ideas

Importance of relationship management from day one of a new agency appointment

Managing Marketing: New ways of working with creative and production people

Achieving collaboration in client agency relationships

Let’s put the creative agency selection process out of its (and our) misery

Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)

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