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Newsletter 20 November 2019

…increasingly concerned that the value of in-housing appears to be measured by the same methodology as external agencies. Almost no advertising agency measures its productivity. Instead of measuring the quality…

June 2005/2

…newsletter link ) With many agency contracts requiring 3 competitive bids on all external services, agencies that do not have a documented and compliant procurement process in place may be…

Newsletter- March 2013

…barometer, then at this year’s game (XLVII), you would have spotted 26 TV Ads (out of the 52) with a Twitter hashtag: M&Ms – #betterwithmms, Audi – #braverywins, Hyundai –…