Global Marketing
Management Consultants

Search

How NOT to treat first time job seekers when recruiting

March 4, 2015

interesting observations, strategic management

…as rational reasons behind decisions on winners and losers should be clear after a proper internal discussion. Surely that thinking can be captured and shared with each candidate ideally with…

Newsletter 13 May 2020

May 17, 2020

…here . Most in Demand for this Month What have TrinityP3’s consultants been doing this month? Working from home and maintaining social distance at all times Undertaking a major internal…

Lower Cost Does Not Mean Higher Quality in the Ad Industry

April 25, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement

…use of cost benchmarks and investments in less expensive internal agencies. Amazing! Increased shareholder value — marketing with the stroke of a pen, crossing out columns of unnecessary figures. 2)…

How to transform your agency relationships

January 20, 2017

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring

…relationship can’t flourish – much less transform. 5. Get everyone talking about money Everyone on your internal and agency teams should have an understanding of financial objectives pertaining to their…

30 reasons your content marketing strategy is failing miserably

November 5, 2012

data & direct marketing, industry news & trends, interesting observations, social media & digital marketing

…communicated and link to a full bio if they are internal or to the author’s blog if they are from outside your organisation. 24. Not listening to your audience If…

TrinityP3 consultant marketing management predictions for 2019

December 19, 2018

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing, strategic management, television & electronic production

…the next without anyone sitting back and looking at the entire customer journey or internally working together on the holistic approach. Companies tried agile processes for speed to market to…

Am I allowed to audit my agency?

May 12, 2017

agency remuneration / compensation, agency solutions, marketing procurement

…to agree the audit scope in advance, but this is only normal/good practice anyway. Access denied If, however, the agency declines the request to audit, your internal alarm bells should…

Newsletter- April 2013

October 9, 2014

…agency market for a global Telecommunications client Reviewed the digital agency market for a global Financial Services client Facilitated Internal Stakeholder workshops for a Financial Services client Managed and Facilitated…

The importance of unsubscribe management

March 23, 2018

customer relationship management, data & direct marketing, interesting observations, marketing process optimisation

…of ‘privacy champion’ role, to monitor and advise on compliance with the GDPR and with internal privacy policies and procedures. The basics of permission marketing & unsubscribe management In Australia,…

Top 10 tips for a successful pitch process

June 1, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…be a very beneficial exercise with improved communication between the key stakeholders. It has also ensured that internal discussions are well underway and aligned prior to involving potential partners. Once…

Is film dead for making television advertising commercials?

July 18, 2012

marketing procurement, strategic management, television & electronic production

…quiet and lightweight, they have no moving internal parts and a full days shooting can be stored on a pocket sized hard drive typically costing about $120. There are so…

Managing Marketing: Discussing creativity, innovation and their importance to business

March 16, 2018

agency solutions, interesting observations, iPhone business app, marketing process optimisation, Podcasts, return on investment, strategic management

…advertising? What made you (was it Y&R, London that was your first agency), what was the path that led you there? Edward: I was always interested in business but I…

How Ready Are You For Agency Pay For Performance?

April 30, 2018

agency remuneration / compensation, interesting observations, marketing procurement, return on investment, strategic management

…results. So if pay for performance is something you’re contemplating now or in future agreements, consider whether your organisation is really ready and how you’ll manage internal and agency…

« Previous Page Next Page »

Search

How NOT to treat first time job seekers when recruiting

Newsletter 13 May 2020

Lower Cost Does Not Mean Higher Quality in the Ad Industry

How to transform your agency relationships

Am I allowed to audit my agency?

Newsletter- April 2013

The importance of unsubscribe management

Top 10 tips for a successful pitch process

Is film dead for making television advertising commercials?

Managing Marketing: Discussing creativity, innovation and their importance to business

How Ready Are You For Agency Pay For Performance?

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

The strategic value of packaging design

Managing Marketing: Strategy And Leadership In A Crisis

Building Profitable Customer Relationships – it’s a case of ‘Back to the Future’!

‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?