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Agency remuneration – an overview

September 5, 2006

…to increase revenue. Combination of the above A combination approach can be utilised, with a cost effective mixture of fixed fee, variable rate per hour and external costs recharged at…

The ‘dog’s dinner’ approach to managing agency rosters

November 17, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…on the most basic daily, weekly or monthly tasks of managing an external partner? Everything from Accounts Payable having another ‘vendor’ to pay, to brand managers having more account managers…

Of the 3 types of collaboration, which type do you need?

October 5, 2012

Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management

…resources. Team collaborations can also occur with external partners, but there is always a clear mandate and deﬁned roles. In community collaboration, there is a shared domain or area of…

Importance of relationship management from day one of a new agency appointment

October 31, 2014

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…work, but the ideal is twice yearly, or more regularly. Using an external facilitator can help, but it is not essential as long as there is someone on the team…

Marketers. Are there any leaders left? (Why we need The Marketing Academy)

April 27, 2018

industry news & trends, return on investment, strategic management

…it’s about being a person who has: Self-awareness – Emotional, accurate and positive sense of self-worth Character: Self-management with healthy doses of trustworthiness, conscientiousness and adaptability External awareness – Empathy…

How superteams can help marketers to balance creative thinking and analysis

November 21, 2012

Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management

…addition, marketers are facing the task of understanding an increasingly dizzying flow of metrics, and statistics from external (increasingly digital) campaigns and internally, from ‘big data’, collated from sales, operations…

The ethics of Client / Agency behaviour: What is acceptable and what is not?

November 22, 2017

agency search & selection, interesting observations, marketing procurement, media planning & buying, television & electronic production

…external costs, which this definitely qualifies as, most comments indicated that the service fee or handling fee was acceptable, but where the agency had stepped over the line was in…

Newsletter 9 October 2019

October 23, 2019

…second half of the 20th Century to outsource this function to external agencies. But it is clear we are witnessing a trend back to in-house services, especially for many of…

Let’s put the creative agency selection process out of its (and our) misery

August 6, 2014

agency solutions, customer relationship management

This post is by Debra Giampoli, Director, Global Strategic Agency Relations, at Mondelez International, where she helps Business Unit and Marketing leaders across the globe find external marketing resource partners….

Managing Marketing: New ways of working with creative and production people

November 9, 2018

agency solutions, industry news & trends, marketing process optimisation, podcasts, print production, return on investment, television & electronic production

…happens too is a lot of advertising agencies are calling the strategic nous of external grownup people because, for one, it’s actually more efficient than their own normal pipeline. So…

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Agency remuneration – an overview

The ‘dog’s dinner’ approach to managing agency rosters

Importance of relationship management from day one of a new agency appointment

Marketers. Are there any leaders left? (Why we need The Marketing Academy)

How superteams can help marketers to balance creative thinking and analysis

The ethics of Client / Agency behaviour: What is acceptable and what is not?

Newsletter 9 October 2019

Let’s put the creative agency selection process out of its (and our) misery

Managing Marketing: New ways of working with creative and production people

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