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Time to take action or face certain death – the choice is yours

July 8, 2020

industry news & trends, interesting observations, strategic management

This post is by Dr Lee Styger, currently the Academic Director for External Engagement at the Sydney Business School, University of Wollongong. In the light of our current economic challenge,…

5 ways Agency Account Management can become indispensable again

September 30, 2013

agency solutions, industry news & trends, interesting observations, marketing process optimisation, strategic management

…Subsequently, those creative teams are often used to help develop the creative briefs or challenge weak ones. And with media no longer a department within the agency, external media agencies…

The advertising industry is stuck in the 1960s – thinking ‘small’

March 11, 2020

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…to name a few external creative outputs. Then there’s creativity in delving into and leveraging data; creativity in aligning technology to a user journey; creativity in artificial intelligence handling relationships;…

Importance of relationship management from day one of a new agency appointment

October 31, 2014

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…work, but the ideal is twice yearly, or more regularly. Using an external facilitator can help, but it is not essential as long as there is someone on the team…

Newsletter – November 2007 3

October 22, 2014

…in a year’s time. I’m sure this long media planning process may be evident to satisfy several stakeholders and many other internal challenges, but at what cost should it compromise…

Newsletter 1 April 2020

May 7, 2020

…TrinityP3’s consultants been doing this month? Working from home and maintaining social distance at all times Undertaking a major internal alignment project for a national manufacturer Managing a tender process…

The real business cost of all of those back-to-back meetings

March 14, 2012

agency remuneration / compensation, industry news & trends, interesting observations, iPhone business app, marketing process optimisation

…in progress. Internal review meetings. Strategy planning days. Etc. Etc. Etc. Lets have a competition for the most expensive meeting? Let me know your COMA results. Anonymously if you like…

How to manage organisational change in marketing

August 30, 2013

agency solutions, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management

…teams and this step we bring to the table aligns views of what should be protected. Understanding what’s driving success internally and externally is critical. Agreeing on processes, tools, people,…

How to change your media, creative and digital agency all at once

April 26, 2013

agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…from across all three teams to make the final composition. I have written about the benefits of the strategic workshop previously, both for fostering internal alignment and also testing alignment…

Overcoming the negative gravitational effects on production timelines

April 8, 2013

marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production

…manager prepare an agreed agency timeline for conceptualisation and production and present it to you well before you see the first concepts. 3. Share the timeline with all internal stakeholders…

September 2005/2

October 24, 2014

…agencies have developed internal ‘cells’ that specialise in a particular category or industry. Look for: expertise in your category or industry across a range of individuals; experience in the basics…

How to employ story techniques to cultivate innovation

November 23, 2020

interesting observations, marketing process optimisation, strategic management

…Where internal innovators sigh and ask, “Why do I bother?” Then there are breakthroughs. I heard this example where a scientist, let’s call him Mike, got interested in isotope mapping…

Top 5 dumb ways to use data in marketing

May 4, 2018

agency remuneration / compensation, customer relationship management, data & direct marketing, industry news & trends, interesting observations, iPhone business app, marketing process optimisation, media planning & buying, social media & digital marketing

…just for our internal purposes.” Unbelievable. I’m sure you have a myriad of experiences around dumb ways that companies have used data. We’d love to hear some of your stories…

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Search

Time to take action or face certain death – the choice is yours

5 ways Agency Account Management can become indispensable again

The advertising industry is stuck in the 1960s – thinking ‘small’

Importance of relationship management from day one of a new agency appointment

Newsletter – November 2007 3

Newsletter 1 April 2020

The real business cost of all of those back-to-back meetings

How to change your media, creative and digital agency all at once

September 2005/2

How to employ story techniques to cultivate innovation

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Why agencies need to be as choosy about the clients they pitch or pass on

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