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What is standing in the way of you implementing your customer centric strategy?

October 30, 2019

…of the customer. Or is ot more basic than this and simply a lack of internal alignment and agreement on who your customers are what customer centric actually means. So…

8 personality types agencies may encounter in a new business pitch

February 23, 2015

agency search & selection, agency solutions

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. One…

Why are you wasting your money on pitch consultancy?

April 22, 2015

agency search & selection, agency solutions, marketing procurement

…190 hours from us, or don’t have the budget to allocate to full management. They might, for instance, have the internal resources and time to manage the overall process, and…

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

July 26, 2019

agency remuneration / compensation, interesting observations, marketing process optimisation, Podcasts, strategic management

…big UK High Street brands, Land Rover, Marks & Spencer, Lloyds, Virgin—they were the big brands I worked on at the time. So we had Virgin Atlantic, Virgin Media, Virgin…

Agencies Struggle with Declining Prices

July 17, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…Furthermore, clients now have internal agencies and rosters of production agencies and they depend significantly less on their creative agencies for partnership and creative leadership. Overall, it is hard not…

How many advertising ideas do you need to find the right idea?

November 18, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…cost: It costs agency resources to create each additional concept It costs internal resource to manage the protracted process When the process eats into production time it adds cost It…

Conquering the time management challenge for marketers

May 1, 2013

interesting observations, marketing process optimisation, return on investment, strategic management

…runs only 44 minutes with ad-breaks and station promos). Scheduling 45 minute internal meetings (meetings in your office) means there is always 15 minutes to: make phone calls, reply to…

July 2005

October 26, 2014

…of the latter are merely re-badged versions of more traditional roles. Breaking It Down Along with internal specialisation, P3Media has also seen the emergence of specialist ‘consultancies’ that concentrate in…

Newsletter 17 August 2016

August 17, 2016

…smarketing is how marketers and sales can be aligned to create demand and deliver sales. It makes more sense than the internal battle that currently occurs between the two. Click…

A Communications Minefield: 5 things marketers hate hearing from their agencies

April 17, 2015

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…lot of the time, Agencies simply don’t know when, or why, they’ve caused offence. Account leads are usually not strong enough to withstand internal pressure to communicate in a certain…

Why a well managed Agency search is more critical than ever

March 27, 2015

agency search & selection, agency solutions, marketing procurement

…own internal organizational structures. For more on this topic click here. What’s a fair price? Before you choose an agency, you need to understand the market from a financial perspective….

7 critical SEO blunders agencies are still making

August 29, 2012

agency solutions, interesting observations, social media & digital marketing, strategic management

…site architecture and internal linking strategies. Website not optimised You would think this one would be a no-brainer wouldn’t you? The number of times I come across an agency site…

Advertising agency remuneration problems – Retainers

May 28, 2008

agency remuneration / compensation

…agency such as the preparation of powerpoint presentations, dressing the client offices for major internal presentation and providing staff on secondment during leave. Secondly, the resource utilisation efficiency (the volume…

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Search

What is standing in the way of you implementing your customer centric strategy?

8 personality types agencies may encounter in a new business pitch

Why are you wasting your money on pitch consultancy?

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

Agencies Struggle with Declining Prices

How many advertising ideas do you need to find the right idea?

Conquering the time management challenge for marketers

July 2005

Newsletter 17 August 2016

A Communications Minefield: 5 things marketers hate hearing from their agencies

Why a well managed Agency search is more critical than ever

Advertising agency remuneration problems – Retainers

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