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Importance of relationship management from day one of a new agency appointment

October 31, 2014

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management

…work, but the ideal is twice yearly, or more regularly. Using an external facilitator can help, but it is not essential as long as there is someone on the team…

Managing Marketing: New ways of working with creative and production people

November 9, 2018

agency solutions, industry news & trends, marketing process optimisation, podcasts, print production, return on investment, television & electronic production

…happens too is a lot of advertising agencies are calling the strategic nous of external grownup people because, for one, it’s actually more efficient than their own normal pipeline. So…

Why we need more conversation and less brainstorming

October 1, 2012

agency solutions, industry news & trends, marketing process optimisation, strategic management

…often reach irrational decisions in groups and highly biased assessments of the situation” and – “In addition, strong willed people who lead discussions can pressurise others into conforming, self-censorship and…

Data driven insights are the new black

September 3, 2012

customer relationship management, data & direct marketing, marketing process optimisation, social media & digital marketing, strategic management

…recently to the Association for Data Driven Marketing & Advertising. Even the AANA Congress earlier this year was finally saying data is critical when looking at “Marketing Over the Horizon”….

Let’s put the creative agency selection process out of its (and our) misery

August 6, 2014

agency solutions, customer relationship management

This post is by Debra Giampoli, Director, Global Strategic Agency Relations, at Mondelez International, where she helps Business Unit and Marketing leaders across the globe find external marketing resource partners….

Newsletter 9 October 2019

October 23, 2019

…second half of the 20th Century to outsource this function to external agencies. But it is clear we are witnessing a trend back to in-house services, especially for many of…

The ethics of Client / Agency behaviour: What is acceptable and what is not?

November 22, 2017

agency search & selection, interesting observations, marketing procurement, media planning & buying, television & electronic production

…external costs, which this definitely qualifies as, most comments indicated that the service fee or handling fee was acceptable, but where the agency had stepped over the line was in…

How superteams can help marketers to balance creative thinking and analysis

November 21, 2012

Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management

…reckless. In addition, marketers are facing the task of understanding an increasingly dizzying flow of metrics, and statistics from external (increasingly digital) campaigns and internally, from ‘big data’, collated from…

Newsletter 20 November 2019

December 10, 2019

…increasingly concerned that the value of in-housing appears to be measured by the same methodology as external agencies. Almost no advertising agency measures its productivity. Instead of measuring the quality…

Marketers. Are there any leaders left? (Why we need The Marketing Academy)

April 27, 2018

industry news & trends, return on investment, strategic management

…it’s about being a person who has: Self-awareness – Emotional, accurate and positive sense of self-worth Character: Self-management with healthy doses of trustworthiness, conscientiousness and adaptability External awareness – Empathy…

How NOT to treat first time job seekers when recruiting

March 4, 2015

interesting observations, strategic management

…as rational reasons behind decisions on winners and losers should be clear after a proper internal discussion. Surely that thinking can be captured and shared with each candidate ideally with…

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Search

Importance of relationship management from day one of a new agency appointment

Managing Marketing: New ways of working with creative and production people

Let’s put the creative agency selection process out of its (and our) misery

Newsletter 9 October 2019

The ethics of Client / Agency behaviour: What is acceptable and what is not?

How superteams can help marketers to balance creative thinking and analysis

Newsletter 20 November 2019

Marketers. Are there any leaders left? (Why we need The Marketing Academy)

How NOT to treat first time job seekers when recruiting

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