10 things Procurement needs to know about digital marketing
…stages of a digital campaign from planning to billing, you should be able to weed out problem areas: use your (or an external facilitator’s) skills in a workshop with your…
…stages of a digital campaign from planning to billing, you should be able to weed out problem areas: use your (or an external facilitator’s) skills in a workshop with your…
…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s…
…work, but the ideal is twice yearly, or more regularly. Using an external facilitator can help, but it is not essential as long as there is someone on the team…
…happens too is a lot of advertising agencies are calling the strategic nous of external grownup people because, for one, it’s actually more efficient than their own normal pipeline. So…
…often reach irrational decisions in groups and highly biased assessments of the situation” and – “In addition, strong willed people who lead discussions can pressurise others into conforming, self-censorship and…
…recently to the Association for Data Driven Marketing & Advertising. Even the AANA Congress earlier this year was finally saying data is critical when looking at “Marketing Over the Horizon”….
This post is by Debra Giampoli, Director, Global Strategic Agency Relations, at Mondelez International, where she helps Business Unit and Marketing leaders across the globe find external marketing resource partners….
…second half of the 20th Century to outsource this function to external agencies. But it is clear we are witnessing a trend back to in-house services, especially for many of…
…external costs, which this definitely qualifies as, most comments indicated that the service fee or handling fee was acceptable, but where the agency had stepped over the line was in…
…AI and machine learning for customer experiences. Also particularly useful within the Adobe Creative Cloud & Campaign ecosystems where it can used to identify better imagery to drive conversions, allow…
…reckless. In addition, marketers are facing the task of understanding an increasingly dizzying flow of metrics, and statistics from external (increasingly digital) campaigns and internally, from ‘big data’, collated from…
…increasingly concerned that the value of in-housing appears to be measured by the same methodology as external agencies. Almost no advertising agency measures its productivity. Instead of measuring the quality…
…it’s about being a person who has: Self-awareness – Emotional, accurate and positive sense of self-worth Character: Self-management with healthy doses of trustworthiness, conscientiousness and adaptability External awareness – Empathy…
…approvals, getting that internal buy in across the business is really critical. Making sure you understand where it fits into your overall ecosystem. Understanding, is this something that’s going to…
…as rational reasons behind decisions on winners and losers should be clear after a proper internal discussion. Surely that thinking can be captured and shared with each candidate ideally with…