Global Marketing
Management Consultants

Search

Managing Marketing: The Power of Mentoring In Marketing

April 16, 2021

…Apple Podcast and Amazon Podcasts (the USA, UK, Germany & Japan only) Transcription: Darren: Welcome to Managing Marketing, a weekly podcast, where we discuss the issues and opportunities facing marketing,…

An interesting analogy on creativity and ideas

December 16, 2010

agency remuneration / compensation, interesting observations

…impatient, but we should confidently obey the external rhythm. I sat on a rock to absorb this New Years’s thought. Ah, if only that little butterfly could always flutter before…

The independence and integrity of marketing consultants?

April 15, 2011

industry news & trends

…our revenue. We accept this to be validated by an external auditor at the request of any client, any agency involved in a selection process, AACC or UDA. Promotion of…

Managing Marketing: Marketing, Investors And The Economy, Stupid

October 25, 2019

industry news & trends, media planning & buying, podcasts, return on investment, strategic management

…that are long established and yet quite similar in the category. Brian: From my observation, looking at them mostly externally, I think you have to look at the brand level….

Managing Marketing: The Power Of Networks Over Demographics In Engaging Audiences

May 22, 2020

interesting observations, marketing process optimisation, podcasts, strategic management

…for where it is occurring anywhere within the organisation or external and start nurturing the things that have got momentum. Mark: Absolutely. Darren: It’s like de Bono talks about Eastern…

Managing Marketing – The marketing challenges and opportunities of customer and data

April 8, 2016

customer relationship management, interesting observations, marketing procurement, podcasts

…they’re making the right decisions but you do need provocation, you need external provocation to continue to push. You need great boards that are open and pushing as well to…

Mentoring FAQ

April 29, 2020

…department would be effective. Alternatively, reaching out to a mentor from a different team can offer an external lens with different perspectives, knowledge and experience. How do I set compelling…

Managing Marketing: The power of words, creativity, education and diversity

December 21, 2018

industry news & trends, podcasts, public sector, strategic management

…I’m not in it anymore. Darren: So, you’re an external observer. Jane: It doesn’t look to me like it’s doing particularly well and that doesn’t mean it won’t recover. All…

Achieving collaboration in client agency relationships

August 27, 2011

Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation

…alignment they need. In her 2004 Strategy & Leadership paper “Collaboration with other firms and customers: innovation’s secret weapon”, Bettina von Stamm identified the five key requirements for having competitive…

5 ways Agency Account Management can become indispensable again

September 30, 2013

agency solutions, industry news & trends, interesting observations, marketing process optimisation, strategic management

…Subsequently, those creative teams are often used to help develop the creative briefs or challenge weak ones. And with media no longer a department within the agency, external media agencies…

Data driven insights are the new black

September 3, 2012

customer relationship management, data & direct marketing, marketing process optimisation, social media & digital marketing, strategic management

…recently to the Association for Data Driven Marketing & Advertising. Even the AANA Congress earlier this year was finally saying data is critical when looking at “Marketing Over the Horizon”….

What does Google Hummingbird mean for Marketers?

November 1, 2013

data & direct marketing, industry news & trends, interesting observations, social media & digital marketing

…(not provided) and has shut down the Google External Keyword Tool (and replaced it with Keyword Planner). To be completely honest, optimising for specific phrases targeted at page content and…

Which marketing pain points are holding you back?

February 5, 2014

industry news & trends, interesting observations, marketing process optimisation, strategic management

…may need independent assistance to help align your strategic suppliers, assess &/or rationalize your roster, and score the performance of service partners. TrinityP3 has worked with a multitude of clients…

« Previous Page Next Page »

Search

Managing Marketing: The Power of Mentoring In Marketing

An interesting analogy on creativity and ideas

The independence and integrity of marketing consultants?

Managing Marketing: Marketing, Investors And The Economy, Stupid

Managing Marketing: The Power Of Networks Over Demographics In Engaging Audiences

Managing Marketing – The marketing challenges and opportunities of customer and data

Mentoring FAQ

Managing Marketing: The power of words, creativity, education and diversity

Achieving collaboration in client agency relationships

5 ways Agency Account Management can become indispensable again

Which marketing pain points are holding you back?

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

The 5 biggest mistakes made by advertisers when pitching

The Challenges for Marketers in Meeting Net Zero Targets

Managing Marketing: Marketing Analytics

Why 96.5%* of marketers agree that market research needs to be treated with caution