Global Marketing
Management Consultants

Search

Newsletter- March 2013

October 9, 2014

…Partner In this Issue » Marketers, Agencies, Media Ownersπ » Biggest issues facing media today » 3 Tectonic Shifts due to Social Media » Events & Updates » Top TrinityP3…

What is standing in the way of you implementing your customer centric strategy?

October 30, 2019

…of the customer. Or is ot more basic than this and simply a lack of internal alignment and agreement on who your customers are what customer centric actually means. So…

Rate Card Review

April 23, 2015

…your internal procurement team or you just need market reassurance, Ad Cost Checker is the tool you need. For agencies, Ad Cost Checker is invaluable in preparation of pitch material,…

How to employ story techniques to cultivate innovation

November 23, 2020

interesting observations, marketing process optimisation, strategic management

…Where internal innovators sigh and ask, “Why do I bother?” Then there are breakthroughs. I heard this example where a scientist, let’s call him Mike, got interested in isotope mapping…

How to change your media, creative and digital agency all at once

April 26, 2013

agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…from across all three teams to make the final composition. I have written about the benefits of the strategic workshop previously, both for fostering internal alignment and also testing alignment…

Newsletter 13 May 2020

May 17, 2020

…here . Most in Demand for this Month What have TrinityP3’s consultants been doing this month? Working from home and maintaining social distance at all times Undertaking a major internal…

…agencies have developed internal ‘cells’ that specialise in a particular category or industry. Look for: expertise in your category or industry across a range of individuals; experience in the basics…

Why a well managed Agency search is more critical than ever

March 27, 2015

agency search & selection, agency solutions, marketing procurement

…own internal organizational structures. For more on this topic click here. What’s a fair price? Before you choose an agency, you need to understand the market from a financial perspective….

The real business cost of all of those back-to-back meetings

March 14, 2012

agency remuneration / compensation, industry news & trends, interesting observations, iPhone business app, marketing process optimisation

…in progress. Internal review meetings. Strategy planning days. Etc. Etc. Etc. Lets have a competition for the most expensive meeting? Let me know your COMA results. Anonymously if you like…

Now ad agencies are finding ways to reduce costs

April 19, 2009

agency remuneration / compensation

…savings. We thought these programs and tools would be of interest on the eve of the annual ANA Finance Conference. Strategy Development & Research: Adscreen (Copy Testing) Client Situation: Faster…

Is there nothing fair or reasonable about agency remuneration?

July 14, 2017

agency remuneration / compensation, agency search & selection, marketing procurement

…suppliers who are effectively funding their liquidity. There is a cost of money and if these companies are asking their agencies and suppliers to fund their cash position then it…

Top 10 considerations when selecting a new media agency

November 23, 2011

agency search & selection, media planning & buying, Top 10

…6. What are the skills of the people who will be working on your business? Some media agencies have developed internal ‘cells’ that specialise in a particular category or industry,…

April 2005/2

October 26, 2014

…interactive gratification is somewhat delayed. A new system – called SMS TV – has imported sophisticated technology that integrates into the networks’ internal systems to provide real-time responses to voting,…

How to transform your agency relationships

January 20, 2017

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring

…relationship can’t flourish – much less transform. 5. Get everyone talking about money Everyone on your internal and agency teams should have an understanding of financial objectives pertaining to their…

« Previous Page Next Page »

Search

Newsletter- March 2013

What is standing in the way of you implementing your customer centric strategy?

Rate Card Review

How to employ story techniques to cultivate innovation

How to change your media, creative and digital agency all at once

Newsletter 13 May 2020

September 2005/2

Why a well managed Agency search is more critical than ever

The real business cost of all of those back-to-back meetings

Now ad agencies are finding ways to reduce costs

Is there nothing fair or reasonable about agency remuneration?

Top 10 considerations when selecting a new media agency

April 2005/2

How to transform your agency relationships

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Should agencies adhere to the same ethical, environmental and social standards their clients do?

Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on

The 90-day plan to deliver your revamped 2021 marketing approach?