…Partner In this Issue » Marketers, Agencies, Media Ownersπ » Biggest issues facing media today » 3 Tectonic Shifts due to Social Media » Events & Updates » Top TrinityP3…
…of the customer. Or is ot more basic than this and simply a lack of internal alignment and agreement on who your customers are what customer centric actually means. So…
…your internal procurement team or you just need market reassurance, Ad Cost Checker is the tool you need. For agencies, Ad Cost Checker is invaluable in preparation of pitch material,…
…Where internal innovators sigh and ask, “Why do I bother?” Then there are breakthroughs. I heard this example where a scientist, let’s call him Mike, got interested in isotope mapping…
…from across all three teams to make the final composition. I have written about the benefits of the strategic workshop previously, both for fostering internal alignment and also testing alignment…
…here . Most in Demand for this Month What have TrinityP3’s consultants been doing this month? Working from home and maintaining social distance at all times Undertaking a major internal…
…agencies have developed internal ‘cells’ that specialise in a particular category or industry. Look for: expertise in your category or industry across a range of individuals; experience in the basics…
…own internal organizational structures. For more on this topic click here. What’s a fair price? Before you choose an agency, you need to understand the market from a financial perspective….
…in progress. Internal review meetings. Strategy planning days. Etc. Etc. Etc. Lets have a competition for the most expensive meeting? Let me know your COMA results. Anonymously if you like…
…savings. We thought these programs and tools would be of interest on the eve of the annual ANA Finance Conference. Strategy Development & Research: Adscreen (Copy Testing) Client Situation: Faster…
…explore two critical aspects of educating your business and brand world: The level of internal training required (bottom-up and top-down) How to achieve a C-suite buy-in See you there. You…
…suppliers who are effectively funding their liquidity. There is a cost of money and if these companies are asking their agencies and suppliers to fund their cash position then it…
…6. What are the skills of the people who will be working on your business? Some media agencies have developed internal ‘cells’ that specialise in a particular category or industry,…
…interactive gratification is somewhat delayed. A new system – called SMS TV – has imported sophisticated technology that integrates into the networks’ internal systems to provide real-time responses to voting,…
…relationship can’t flourish – much less transform. 5. Get everyone talking about money Everyone on your internal and agency teams should have an understanding of financial objectives pertaining to their…