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Is there nothing fair or reasonable about agency remuneration?

July 14, 2017

agency remuneration / compensation, agency search & selection, marketing procurement

…suppliers who are effectively funding their liquidity. There is a cost of money and if these companies are asking their agencies and suppliers to fund their cash position then it…

A strategy story does more than communicate your strategy

April 1, 2020

strategic management

…but we prefer to be told the truth. And importantly, we have defined internal systems that help us process whether we regard statements as true or false. It turns out…

How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

August 10, 2012

marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production

…identify opportunities and position the advertiser for the future. These opportunities can include: New internal production and approval procedures to increase speed to market and lower cost. Identify and develop…

Why Squeezing More From Your Agency Can Be A Really Bad Idea

June 18, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment

…let’s cut something – better yet, let’s have the agency cut something…’ Or, the agency does some form of internal analysis and thinks ‘this is costing too much – let’s…

Managing Marketing: Data transformation within your organisation

January 18, 2019

customer relationship management, data & direct marketing, interesting observations, marketing process optimisation, Podcasts, return on investment, strategic management

…It’s all broken down in terms of the mission we want to serve; are we solving a customer problem, an internal problem or a marketing problem? Basically we have three…

Newsletter 9th August 2017

August 9, 2017

…having on suppliers? Watch the Golden Minute here. Read more on this topic here. The problem with strategy today How many strategies do you need? Do you have too…

April 2005/2

October 26, 2014

…interactive gratification is somewhat delayed. A new system – called SMS TV – has imported sophisticated technology that integrates into the networks’ internal systems to provide real-time responses to voting,…

Top 10 considerations when selecting a new media agency

November 23, 2011

agency search & selection, media planning & buying, Top 10

…6. What are the skills of the people who will be working on your business? Some media agencies have developed internal ‘cells’ that specialise in a particular category or industry,…

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

September 9, 2019

interesting observations, marketing process optimisation, return on investment, strategic management

…it’s done” culture. Unfortunately though it also means that the disruptive ideas necessary for a legacy business to succeed, can rarely surface, and people are distracted by internal minutiae leaving…

Newsletter- February 2014

October 9, 2014

…the Media Agency Search & Selection Process for a Financial Services client Benchmarked a TV Production Campaign for a Financial Services client Reviewed Agency Contracts for a Global Automotive client…

Newsletter – November 2007

October 16, 2014

…what would be the best strategy option in a year’s time. I’m sure this long media planning process may be evident to satisfy several stakeholders and many other internal challenges,…

Top 3 tectonic shifts for business due to social media

March 15, 2013

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management

…their employees to create content and conversations that can be shared both internally and externally. How many of your front line staff are creating content for your company blog or…

Now ad agencies are finding ways to reduce costs

April 19, 2009

agency remuneration / compensation

…savings. We thought these programs and tools would be of interest on the eve of the annual ANA Finance Conference. Strategy Development & Research: Adscreen (Copy Testing) Client Situation: Faster…

Search Engine Marketing Review – Case study

April 6, 2010

case studies, social media & digital marketing

…inefficient. Creative Solution: TrinityP3 was engaged across a large scale project to ascertain exactly how search engine marketing was handled internal amongst departments and externally via two suppliers. Process: TrintyP3…

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Is there nothing fair or reasonable about agency remuneration?

A strategy story does more than communicate your strategy

Why Squeezing More From Your Agency Can Be A Really Bad Idea

Managing Marketing: Data transformation within your organisation

Newsletter 9th August 2017

April 2005/2

Top 10 considerations when selecting a new media agency

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

Newsletter- February 2014

Newsletter – November 2007

Now ad agencies are finding ways to reduce costs

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