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Now ad agencies are finding ways to reduce costs

April 19, 2009

…France’s need to empower local markets with the tools they need to succeed as efficiently and effectively as possible. Idea: Develop and launch dedicated intranet tool for internal co-ordination –…

Top 10 considerations when selecting a new media agency

November 23, 2011

agency search & selection, media planning & buying, Top 10

…6. What are the skills of the people who will be working on your business? Some media agencies have developed internal ‘cells’ that specialise in a particular category or industry,…

July 2005

October 26, 2014

…of the latter are merely re-badged versions of more traditional roles. Breaking It Down Along with internal specialisation, P3Media has also seen the emergence of specialist ‘consultancies’ that concentrate in…

Newsletter 17 August 2016

August 17, 2016

…smarketing is how marketers and sales can be aligned to create demand and deliver sales. It makes more sense than the internal battle that currently occurs between the two. Click…

How To Transform Your Agency Relationships!

December 15, 2017

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations

…can flourish – much less transform if you’re not actively engaged with it. Get Everyone Talking About Money Everyone on your internal and agency teams should have an understanding of…

How to manage the politics of an agency pitch

November 25, 2015

agency search & selection, agency solutions, interesting observations

…appearances sake, just to appease a request internally or externally, wastes both the agency’s time and effort, and the time and effort of your search team to evaluate their capabilities….

April 2005/2

October 26, 2014

…interactive gratification is somewhat delayed. A new system – called SMS TV – has imported sophisticated technology that integrates into the networks’ internal systems to provide real-time responses to voting,…

MARKETERS – Before you pitch for an agency, read this!

November 24, 2010

agency search & selection

…but depending on the number of internal stakeholders, the number of agencies and the process, you will probably burn between 360 – 640 hear hours across the 12 – 15…

Managing Marketing: Creativity in a digital age

November 16, 2018

agency solutions, data & direct marketing, industry news & trends, mobile marketing, Podcasts, television & electronic production

…the beginning of this platform that just keeps going. It stated with not a strategy; it started with an execution from an internal creative at Coke. Wendy Clark who was…

When Account Management / Client relationships are too close

May 13, 2015

agency solutions, interesting observations, marketing process optimisation

…ships. Relationships where clients have unburdened personal issues, internal conflicts, career doubts to me, either in the office or out of it. You get the picture, I’m sure. Based on…

Better agency pitch practices for better client / agency relationships

January 18, 2012

agency search & selection, agency solutions, strategic management

…get to know each other The average pitch can require 600 – 800 internal head hours. As you are selecting a partner to help achieve key business goals it is…

Top 10 tips for a successful agency pitch – Infographic

September 1, 2017

…is truly the last resort. Pitching is a costly exercise in terms of time and money and potentially exposes your business to your competitors. 2. Gain Internal Alignment. Engage all…

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Search

Now ad agencies are finding ways to reduce costs

Top 10 considerations when selecting a new media agency

July 2005

Newsletter 17 August 2016

How To Transform Your Agency Relationships!

How to manage the politics of an agency pitch

April 2005/2

MARKETERS – Before you pitch for an agency, read this!

Managing Marketing: Creativity in a digital age

When Account Management / Client relationships are too close

Better agency pitch practices for better client / agency relationships

Top 10 tips for a successful agency pitch – Infographic

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