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Agency Performance management – Become an instant expert

February 23, 2018

agency remuneration / compensation, agency solutions, marketing process optimisation, strategic management

…value of your agency partners and suppliers. We often hear junior marketers say that they are swamped with the current scope of work that they are handling, and that they’re…

Overcoming the negative gravitational effects on production timelines

April 8, 2013

marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production

…manager prepare an agreed agency timeline for conceptualisation and production and present it to you well before you see the first concepts. 3. Share the timeline with all internal stakeholders…

Top 3 tectonic shifts for business due to social media

March 15, 2013

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management

…their employees to create content and conversations that can be shared both internally and externally. How many of your front line staff are creating content for your company blog or…

Search Engine Marketing Review – Case study

April 6, 2010

case studies, social media & digital marketing

…inefficient. Creative Solution: TrinityP3 was engaged across a large scale project to ascertain exactly how search engine marketing was handled internal amongst departments and externally via two suppliers. Process: TrintyP3…

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

September 9, 2019

interesting observations, marketing process optimisation, return on investment, strategic management

…it’s done” culture. Unfortunately though it also means that the disruptive ideas necessary for a legacy business to succeed, can rarely surface, and people are distracted by internal minutiae leaving…

Managing Marketing: The challenges and changes in automotive marketing

December 8, 2017

customer relationship management, industry news & trends, Podcasts, strategic management

…plugged there for an hour waiting and even at the super-charged rate had an hour to refuel. And I was just there with my fossil-fuelled, internal combustion engine, an ICE…

Newsletter 9th August 2017

August 9, 2017

…having on suppliers? Watch the Golden Minute here. Read more on this topic here. The problem with strategy today How many strategies do you need? Do you have too…

Are you getting value from your agency production services?

October 9, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production

…very loose internal production procedures resulting in unnecessary ongoing errors across a range of production materials produced. The variety of errors includes: incorrectly sized artwork wrong colour specification, proofreading oversights…

Newsletter- February 2014

October 9, 2014

…Benchmarked Agency Remyuneration for a Global Automotive client Benchmarked a TV Production Campaign or a Global Automotive client Developed an Internal Print Review Process for a Global Pharmaceutical client Negotiated…

7 critical SEO blunders agencies are still making

August 29, 2012

agency solutions, interesting observations, social media & digital marketing, strategic management

…site architecture and internal linking strategies. Website not optimised You would think this one would be a no-brainer wouldn’t you? The number of times I come across an agency site…

8 personality types agencies may encounter in a new business pitch

February 23, 2015

agency search & selection, agency solutions

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. One…

Managing Marketing: Data transformation within your organisation

January 18, 2019

customer relationship management, data & direct marketing, interesting observations, marketing process optimisation, Podcasts, return on investment, strategic management

…It’s all broken down in terms of the mission we want to serve; are we solving a customer problem, an internal problem or a marketing problem? Basically we have three…

Why Squeezing More From Your Agency Can Be A Really Bad Idea

June 18, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment

…let’s cut something – better yet, let’s have the agency cut something…’ Or, the agency does some form of internal analysis and thinks ‘this is costing too much – let’s…

The ROI of TrinityP3’s 300% website visitor growth explained

May 8, 2013

interesting observations, marketing process optimisation, return on investment, social media & digital marketing, strategic management

…for each of the 60 plus pages on the site. Website optimisation – we optimised metadata for each page. Title tags, meta descriptions and meta keywords (for internal search) were…

Newsletter – November 2007

October 16, 2014

…what would be the best strategy option in a year’s time. I’m sure this long media planning process may be evident to satisfy several stakeholders and many other internal challenges,…

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Agency Performance management – Become an instant expert

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

Managing Marketing: The challenges and changes in automotive marketing

Newsletter 9th August 2017

Newsletter- February 2014

8 personality types agencies may encounter in a new business pitch

Managing Marketing: Data transformation within your organisation

Why Squeezing More From Your Agency Can Be A Really Bad Idea

Newsletter – November 2007

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