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How Ready Are You For Agency Pay For Performance?

April 30, 2018

agency remuneration / compensation, interesting observations, marketing procurement, return on investment, strategic management

…results. So if pay for performance is something you’re contemplating now or in future agreements, consider whether your organisation is really ready and how you’ll manage internal and agency…

How engagement agreements improve your agency interactions

May 17, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…her students, can you see anywhere in your business where this approach could give you better engagement with those you work with, either internally or externally? Let me know by…

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

July 26, 2019

agency remuneration / compensation, interesting observations, marketing process optimisation, podcasts, strategic management

…big UK High Street brands, Land Rover, Marks & Spencer, Lloyds, Virgin—they were the big brands I worked on at the time. So we had Virgin Atlantic, Virgin Media, Virgin…

Am I allowed to audit my agency?

May 12, 2017

agency remuneration / compensation, agency solutions, marketing procurement

…to agree the audit scope in advance, but this is only normal/good practice anyway. Access denied If, however, the agency declines the request to audit, your internal alarm bells should…

4 thoughts on advertiser / agency relationships – Luxottica and SapientNitro

January 9, 2015

agency solutions, interesting observations

…here since their first project in June 2012. Luxottica Australia: Chris Beer, CEO Asia Pacific, Greater China & South Africa SapientNitro: Marcos Kurowski, Managaing Director, Australia What are the key…

Why Every Pitch is a Digital Pitch

June 27, 2012

agency search & selection, agency solutions, marketing procurement, social media & digital marketing

…you, as a client, to be part of the process, input earlier and bring your internal and other agency stakeholders along during the creative development process. Ideas will be stronger….

Advertising agency remuneration problems – Retainers

May 28, 2008

agency remuneration / compensation

…agency such as the preparation of powerpoint presentations, dressing the client offices for major internal presentation and providing staff on secondment during leave. Secondly, the resource utilisation efficiency (the volume…

A Communications Minefield: 5 things marketers hate hearing from their agencies

April 17, 2015

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement

…lot of the time, Agencies simply don’t know when, or why, they’ve caused offence. Account leads are usually not strong enough to withstand internal pressure to communicate in a certain…

Is film dead for making television advertising commercials?

July 18, 2012

marketing procurement, strategic management, television & electronic production

…quiet and lightweight, they have no moving internal parts and a full days shooting can be stored on a pocket sized hard drive typically costing about $120. There are so…

Agencies Struggle with Declining Prices

July 17, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…Furthermore, clients now have internal agencies and rosters of production agencies and they depend significantly less on their creative agencies for partnership and creative leadership. Overall, it is hard not…

Managing Marketing: Data transformation within your organisation

January 18, 2019

customer relationship management, data & direct marketing, interesting observations, marketing process optimisation, podcasts, return on investment, strategic management

…It’s all broken down in terms of the mission we want to serve; are we solving a customer problem, an internal problem or a marketing problem? Basically we have three…

Newsletter 1 April 2020

May 7, 2020

…TrinityP3’s consultants been doing this month? Working from home and maintaining social distance at all times Undertaking a major internal alignment project for a national manufacturer Managing a tender process…

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

September 9, 2019

interesting observations, marketing process optimisation, return on investment, strategic management

…it’s done” culture. Unfortunately though it also means that the disruptive ideas necessary for a legacy business to succeed, can rarely surface, and people are distracted by internal minutiae leaving…

Top 10 tips for a successful agency pitch – Infographic

September 1, 2017

…is truly the last resort. Pitching is a costly exercise in terms of time and money and potentially exposes your business to your competitors. 2. Gain Internal Alignment. Engage all…

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How Ready Are You For Agency Pay For Performance?

How engagement agreements improve your agency interactions

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

Am I allowed to audit my agency?

4 thoughts on advertiser / agency relationships – Luxottica and SapientNitro

Advertising agency remuneration problems – Retainers

A Communications Minefield: 5 things marketers hate hearing from their agencies

Is film dead for making television advertising commercials?

Agencies Struggle with Declining Prices

Managing Marketing: Data transformation within your organisation

Newsletter 1 April 2020

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

Top 10 tips for a successful agency pitch – Infographic

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