Global Marketing
Management Consultants

Search

4 thoughts on advertiser / agency relationships – Luxottica and SapientNitro

January 9, 2015

agency solutions, interesting observations

…here since their first project in June 2012. Luxottica Australia: Chris Beer, CEO Asia Pacific, Greater China & South Africa SapientNitro: Marcos Kurowski, Managaing Director, Australia What are the key…

How engagement agreements improve your agency interactions

May 17, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…her students, can you see anywhere in your business where this approach could give you better engagement with those you work with, either internally or externally? Let me know by…

How Ready Are You For Agency Pay For Performance?

April 30, 2018

agency remuneration / compensation, interesting observations, marketing procurement, return on investment, strategic management

…results. So if pay for performance is something you’re contemplating now or in future agreements, consider whether your organisation is really ready and how you’ll manage internal and agency…

The importance of unsubscribe management

March 23, 2018

customer relationship management, data & direct marketing, interesting observations, marketing process optimisation

…of ‘privacy champion’ role, to monitor and advise on compliance with the GDPR and with internal privacy policies and procedures. The basics of permission marketing & unsubscribe management In Australia,…

Lower Cost Does Not Mean Higher Quality in the Ad Industry

April 25, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement

…use of cost benchmarks and investments in less expensive internal agencies. Amazing! Increased shareholder value — marketing with the stroke of a pen, crossing out columns of unnecessary figures. 2)…

Newsletter- April 2013

October 9, 2014

…Partner In this Issue » TrinityP3 appoints Chairman » How to change agencies all at once » Navigating the murky media waters » Events & Updates » Top TrinityP3 Posts…

TrinityP3 consultant marketing management predictions for 2019

December 19, 2018

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing, strategic management, television & electronic production

…the next without anyone sitting back and looking at the entire customer journey or internally working together on the holistic approach. Companies tried agile processes for speed to market to…

Agencies Struggle with Declining Prices

July 17, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…Furthermore, clients now have internal agencies and rosters of production agencies and they depend significantly less on their creative agencies for partnership and creative leadership. Overall, it is hard not…

The Ad Industry in 2018 – The Year of Magical Thinking

May 2, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, return on investment, strategic management

…steering. If we see a light at the end of the tunnel, It’s the light of an oncoming train.” — Robert Lowell Marc Pritchard, Chief Brand Officer of Procter &…

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

July 26, 2019

agency remuneration / compensation, interesting observations, marketing process optimisation, podcasts, strategic management

…big UK High Street brands, Land Rover, Marks & Spencer, Lloyds, Virgin—they were the big brands I worked on at the time. So we had Virgin Atlantic, Virgin Media, Virgin…

How to transform your agency relationships

January 20, 2017

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring

…relationship can’t flourish – much less transform. 5. Get everyone talking about money Everyone on your internal and agency teams should have an understanding of financial objectives pertaining to their…

How to employ story techniques to cultivate innovation

November 23, 2020

interesting observations, marketing process optimisation, strategic management

…Where internal innovators sigh and ask, “Why do I bother?” Then there are breakthroughs. I heard this example where a scientist, let’s call him Mike, got interested in isotope mapping…

September 2005/2

October 24, 2014

…agencies have developed internal ‘cells’ that specialise in a particular category or industry. Look for: expertise in your category or industry across a range of individuals; experience in the basics…

« Previous Page Next Page »

Search

4 thoughts on advertiser / agency relationships – Luxottica and SapientNitro

How engagement agreements improve your agency interactions

How Ready Are You For Agency Pay For Performance?

The importance of unsubscribe management

Lower Cost Does Not Mean Higher Quality in the Ad Industry

Newsletter- April 2013

Agencies Struggle with Declining Prices

The Ad Industry in 2018 – The Year of Magical Thinking

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

How to transform your agency relationships

How to employ story techniques to cultivate innovation

September 2005/2

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

The 5 biggest mistakes made by advertisers when pitching

The Challenges for Marketers in Meeting Net Zero Targets

Managing Marketing: Marketing Analytics

Why 96.5%* of marketers agree that market research needs to be treated with caution