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Top 5 dumb ways to use data in marketing

May 4, 2018

agency remuneration / compensation, customer relationship management, data & direct marketing, industry news & trends, interesting observations, iPhone business app, marketing process optimisation, media planning & buying, social media & digital marketing

…just for our internal purposes.” Unbelievable. I’m sure you have a myriad of experiences around dumb ways that companies have used data. We’d love to hear some of your stories…

How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

August 10, 2012

marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production

…identify opportunities and position the advertiser for the future. These opportunities can include: New internal production and approval procedures to increase speed to market and lower cost. Identify and develop…

A strategy story does more than communicate your strategy

April 1, 2020

strategic management

…but we prefer to be told the truth. And importantly, we have defined internal systems that help us process whether we regard statements as true or false. It turns out…

Newsletter – November 2007 3

October 22, 2014

…in a year’s time. I’m sure this long media planning process may be evident to satisfy several stakeholders and many other internal challenges, but at what cost should it compromise…

How to manage organisational change in marketing

August 30, 2013

agency solutions, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management

…teams and this step we bring to the table aligns views of what should be protected. Understanding what’s driving success internally and externally is critical. Agreeing on processes, tools, people,…

Newsletter 1 April 2020

May 7, 2020

…TrinityP3’s consultants been doing this month? Working from home and maintaining social distance at all times Undertaking a major internal alignment project for a national manufacturer Managing a tender process…

Who really wins at advertising creative award shows?

August 27, 2018

agency remuneration / compensation, agency search & selection, industry news & trends, return on investment

…please… And the winner is…. I’ll let you decide. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

Practical advice for multiple agency roster management

February 10, 2014

agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement, strategic management

…you that this approach is limited. Other marketers have embraced many of the systems available that facilitate a two-way assessment, often mistakenly called a 360-degree process. But in managing a…

Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

May 18, 2020

agency search & selection

…like to offer, please feel free to contact us. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more…

Time for marketers to follow P&G’s lead and apply the Golden Rule

February 3, 2017

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management

…been cost driven. No, the terms I refer to are the terms of engagement, the rules of how the marketer and their agencies and suppliers are to engage. The mistake…

Media negotiations and media buying benchmarking

December 9, 2011

agency solutions, marketing process optimisation, media planning & buying

…place of media benchmarking TrinityP3 provides an assessment of your current level of media transparency, value and performance for our clients. One of the many services we provide our…

Solving the online production versus broadcast production conundrum

August 29, 2018

interesting observations, marketing procurement, television & electronic production

…alignment you need to get your production done to the quality, cost and time. Our Production Management Assessment provides a detailed evaluation of your current production operation and recommendations to…

5 ways agencies can bamboozle procurement about their compensation

June 27, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, resource rate calculator, strategic management

…agencies? Helping advertisers. We know some agencies use some or more of these techniques, because we actively go looking for them when we undertake an agency remuneration assessment. We also…

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A strategy story does more than communicate your strategy

Newsletter – November 2007 3

Newsletter 1 April 2020

Who really wins at advertising creative award shows?

Practical advice for multiple agency roster management

Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

Time for marketers to follow P&G’s lead and apply the Golden Rule

Media negotiations and media buying benchmarking

Solving the online production versus broadcast production conundrum

5 ways agencies can bamboozle procurement about their compensation

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