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How to transform your agency relationships

January 20, 2017

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring

…relationship can’t flourish – much less transform. 5. Get everyone talking about money Everyone on your internal and agency teams should have an understanding of financial objectives pertaining to their…

TrinityP3 consultant marketing management predictions for 2019

December 19, 2018

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing, strategic management, television & electronic production

…the next without anyone sitting back and looking at the entire customer journey or internally working together on the holistic approach. Companies tried agile processes for speed to market to…

Newsletter- April 2013

October 9, 2014

…Partner In this Issue » TrinityP3 appoints Chairman » How to change agencies all at once » Navigating the murky media waters » Events & Updates » Top TrinityP3 Posts…

Why a well managed Agency search is more critical than ever

March 27, 2015

agency search & selection, agency solutions, marketing procurement

…own internal organizational structures. For more on this topic click here. What’s a fair price? Before you choose an agency, you need to understand the market from a financial perspective….

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

July 26, 2019

agency remuneration / compensation, interesting observations, marketing process optimisation, podcasts, strategic management

…big UK High Street brands, Land Rover, Marks & Spencer, Lloyds, Virgin—they were the big brands I worked on at the time. So we had Virgin Atlantic, Virgin Media, Virgin…

Now ad agencies are finding ways to reduce costs

April 19, 2009

agency remuneration / compensation

…savings. We thought these programs and tools would be of interest on the eve of the annual ANA Finance Conference. Strategy Development & Research: Adscreen (Copy Testing) Client Situation: Faster…

Managing Marketing: Dealing with the rapidly increasing complexity of the media market

September 11, 2017

customer relationship management, data & direct marketing, industry news & trends, media planning & buying, podcasts, return on investment

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Scott Hagedorn, CEO of the world’s fastest growing agency, Hearts &…

How to manage the politics of an agency pitch

November 25, 2015

agency search & selection, agency solutions, interesting observations

…sake, just to appease a request internally or externally, wastes both the agency’s time and effort, and the time and effort of your search team to evaluate their capabilities. And…

Newsletter 12 July 2017

July 24, 2017

…team has helped our Australian and international customers with the following projects during June: One of Australia’s top universities worked with the TrinityP3 team to ensure the internal marketing group…

MARKETERS – Before you pitch for an agency, read this!

November 24, 2010

agency search & selection

…but depending on the number of internal stakeholders, the number of agencies and the process, you will probably burn between 360 – 640 hear hours across the 12 – 15…

Managing Marketing: Creativity in a digital age

November 16, 2018

agency solutions, data & direct marketing, industry news & trends, mobile marketing, podcasts, television & electronic production

…it started with an execution from an internal creative at Coke. Wendy Clark who was the CMO at the time came to the Ad Council with this piece of creative…

When Account Management / Client relationships are too close

May 13, 2015

agency solutions, interesting observations, marketing process optimisation

…ships. Relationships where clients have unburdened personal issues, internal conflicts, career doubts to me, either in the office or out of it. You get the picture, I’m sure. Based on…

Better agency pitch practices for better client / agency relationships

January 18, 2012

agency search & selection, agency solutions, strategic management

…get to know each other The average pitch can require 600 – 800 internal head hours. As you are selecting a partner to help achieve key business goals it is…

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Search

How to transform your agency relationships

Newsletter- April 2013

Why a well managed Agency search is more critical than ever

Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value

Now ad agencies are finding ways to reduce costs

Managing Marketing: Dealing with the rapidly increasing complexity of the media market

How to manage the politics of an agency pitch

Newsletter 12 July 2017

MARKETERS – Before you pitch for an agency, read this!

Managing Marketing: Creativity in a digital age

When Account Management / Client relationships are too close

Better agency pitch practices for better client / agency relationships

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