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Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 1

February 12, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…suppliers and make them more intimate so that suppliers can work hand in glove with their clients to solve big performance problems. The automotive industry, aerospace industry and nearly every…

Am I allowed to audit my agency?

May 12, 2017

agency remuneration / compensation, agency solutions, marketing procurement

…to agree the audit scope in advance, but this is only normal/good practice anyway. Access denied If, however, the agency declines the request to audit, your internal alarm bells should…

3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

July 21, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…assisting marketers to align their agency roster to their strategic requirements. This process is our Strategic Alignment process. The process was initially developed to align agencies and suppliers, but increasingly…

3 questions for agency search and selection expert – Anita Zanesco

August 25, 2014

agency search & selection, agency solutions, marketing procurement, strategic management

…and more confusing in response. It means that many of the traditional approaches for selecting agencies and suppliers are no longer as effective or relevant. TrinityP3 has developed and applied…

Managing Marketing: Discussing creativity, innovation and their importance to business

March 16, 2018

agency solutions, interesting observations, iPhone business app, marketing process optimisation, podcasts, return on investment, strategic management

…board and on side, particularly on the client side internally. Darren: A powerful idea can absolutely align and galvanise people to an objective or a viewpoint. The thing I find…

How to manage the politics of an agency pitch

November 25, 2015

agency search & selection, agency solutions, interesting observations

…appearances sake, just to appease a request internally or externally, wastes both the agency’s time and effort, and the time and effort of your search team to evaluate their capabilities….

Lower Cost Does Not Mean Higher Quality in the Ad Industry

April 25, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement

…use of cost benchmarks and investments in less expensive internal agencies. Amazing! Increased shareholder value — marketing with the stroke of a pen, crossing out columns of unnecessary figures. 2)…

Rate Card Review

April 23, 2015

…your internal procurement team or you just need market reassurance, Ad Cost Checker is the tool you need. For agencies, Ad Cost Checker is invaluable in preparation of pitch material,…

30 reasons your content marketing strategy is failing miserably

November 5, 2012

data & direct marketing, industry news & trends, interesting observations, social media & digital marketing

…communicated and link to a full bio if they are internal or to the author’s blog if they are from outside your organisation. 24. Not listening to your audience If…

How NOT to treat first time job seekers when recruiting

March 4, 2015

interesting observations, strategic management

…as rational reasons behind decisions on winners and losers should be clear after a proper internal discussion. Surely that thinking can be captured and shared with each candidate ideally with…

Newsletter 13 May 2020

May 17, 2020

…here . Most in Demand for this Month What have TrinityP3’s consultants been doing this month? Working from home and maintaining social distance at all times Undertaking a major internal…

Your agency brief sucks. And this is why

June 22, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement

…and it can provide internal strategic direction to your own team and related teams in your organisation. Perhaps best of all, a great brief can weed out the agency wheat…

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Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 1

Am I allowed to audit my agency?

3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

3 questions for agency search and selection expert – Anita Zanesco

Managing Marketing: Discussing creativity, innovation and their importance to business

How to manage the politics of an agency pitch

Lower Cost Does Not Mean Higher Quality in the Ad Industry

Rate Card Review

How NOT to treat first time job seekers when recruiting

Newsletter 13 May 2020

Your agency brief sucks. And this is why

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