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Newsletter 9th August 2017

August 9, 2017

…having on suppliers? Watch the Golden Minute here. Read more on this topic here. The problem with strategy today How many strategies do you need? Do you have too…

Are you getting value from your agency production services?

October 9, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production

This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight…

…the Media Agency Search & Selection Process for a Financial Services client Benchmarked a TV Production Campaign for a Financial Services client Reviewed Agency Contracts for a Global Automotive client…

7 critical SEO blunders agencies are still making

August 29, 2012

agency solutions, interesting observations, social media & digital marketing, strategic management

…site architecture and internal linking strategies. Website not optimised You would think this one would be a no-brainer wouldn’t you? The number of times I come across an agency site…

8 personality types agencies may encounter in a new business pitch

February 23, 2015

agency search & selection, agency solutions

This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. One…

Managing Marketing: Data transformation within your organisation

January 18, 2019

customer relationship management, data & direct marketing, interesting observations, marketing process optimisation, Podcasts, return on investment, strategic management

…It’s all broken down in terms of the mission we want to serve; are we solving a customer problem, an internal problem or a marketing problem? Basically we have three…

Why Squeezing More From Your Agency Can Be A Really Bad Idea

June 18, 2018

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment

…let’s cut something – better yet, let’s have the agency cut something…’ Or, the agency does some form of internal analysis and thinks ‘this is costing too much – let’s…

The ROI of TrinityP3’s 300% website visitor growth explained

May 8, 2013

interesting observations, marketing process optimisation, return on investment, social media & digital marketing, strategic management

…for each of the 60 plus pages on the site. Website optimisation – we optimised metadata for each page. Title tags, meta descriptions and meta keywords (for internal search) were…

Newsletter – November 2007

October 16, 2014

…what would be the best strategy option in a year’s time. I’m sure this long media planning process may be evident to satisfy several stakeholders and many other internal challenges,…

How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

August 10, 2012

marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production

…identify opportunities and position the advertiser for the future. These opportunities can include: New internal production and approval procedures to increase speed to market and lower cost. Identify and develop…

A strategy story does more than communicate your strategy

April 1, 2020

strategic management

…but we prefer to be told the truth. And importantly, we have defined internal systems that help us process whether we regard statements as true or false. It turns out…

Newsletter – November 2007 3

October 22, 2014

…in a year’s time. I’m sure this long media planning process may be evident to satisfy several stakeholders and many other internal challenges, but at what cost should it compromise…

How to manage organisational change in marketing

August 30, 2013

agency solutions, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management

…teams and this step we bring to the table aligns views of what should be protected. Understanding what’s driving success internally and externally is critical. Agreeing on processes, tools, people,…

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Newsletter 9th August 2017

Newsletter- February 2014

8 personality types agencies may encounter in a new business pitch

Managing Marketing: Data transformation within your organisation

Why Squeezing More From Your Agency Can Be A Really Bad Idea

Newsletter – November 2007

A strategy story does more than communicate your strategy

Newsletter – November 2007 3

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