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7 critical SEO blunders agencies are still making

August 29, 2012

agency solutions, interesting observations, social media & digital marketing, strategic management

…site architecture and internal linking strategies. Website not optimised You would think this one would be a no-brainer wouldn’t you? The number of times I come across an agency site…

Newsletter- February 2014

October 9, 2014

…the Media Agency Search & Selection Process for a Financial Services client Benchmarked a TV Production Campaign for a Financial Services client Reviewed Agency Contracts for a Global Automotive client…

Are you getting value from your agency production services?

October 9, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production

This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight…

Agency Performance management – Become an instant expert

February 23, 2018

agency remuneration / compensation, agency solutions, marketing process optimisation, strategic management

…value of your agency partners and suppliers. We often hear junior marketers say that they are swamped with the current scope of work that they are handling, and that they’re…

How do I choose the right marketing contract compliance auditor for the job?

May 29, 2017

marketing process optimisation, marketing procurement

…KPMG, PwC or Ernst & Young can do the audit. If this is the case, you’ll be faced with a couple of issues, not least endorsing anti-competitive business practices if…

3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

July 21, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management

…assisting marketers to align their agency roster to their strategic requirements. This process is our Strategic Alignment process. The process was initially developed to align agencies and suppliers, but increasingly…

Managing Marketing: The challenges and changes in automotive marketing

December 8, 2017

customer relationship management, industry news & trends, podcasts, strategic management

…plugged there for an hour waiting and even at the super-charged rate had an hour to refuel. And I was just there with my fossil-fuelled, internal combustion engine, an ICE…

How many advertising ideas do you need to find the right idea?

November 18, 2013

agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…cost: It costs agency resources to create each additional concept It costs internal resource to manage the protracted process When the process eats into production time it adds cost It…

3 questions for agency search and selection expert – Anita Zanesco

August 25, 2014

agency search & selection, agency solutions, marketing procurement, strategic management

…and more confusing in response. It means that many of the traditional approaches for selecting agencies and suppliers are no longer as effective or relevant. TrinityP3 has developed and applied…

Top 3 tectonic shifts for business due to social media

March 15, 2013

customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management

…their employees to create content and conversations that can be shared both internally and externally. How many of your front line staff are creating content for your company blog or…

Newsletter – November 2007

October 16, 2014

…what would be the best strategy option in a year’s time. I’m sure this long media planning process may be evident to satisfy several stakeholders and many other internal challenges,…

Managing Marketing: The Path from Trade Journalist to Global Head of Marketing

June 11, 2021

agency search & selection, podcasts

…Apple Podcast and Amazon Podcasts (the USA, UK, Germany & Japan only) Transcription: Darren: Welcome to Managing Marketing, a weekly podcast where we discuss the issues and opportunities facing marketing,…

Newsletter 26 July 2017

July 26, 2017

…engaged and collaborate on the customer strategy. We work with our clients to define key stakeholders and assist in measuring, managing and maximising internal collaboration, alignment and engagement to deliver…

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

September 9, 2019

interesting observations, marketing process optimisation, return on investment, strategic management

…it’s done” culture. Unfortunately though it also means that the disruptive ideas necessary for a legacy business to succeed, can rarely surface, and people are distracted by internal minutiae leaving…

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Search

Newsletter- February 2014

Agency Performance management – Become an instant expert

How do I choose the right marketing contract compliance auditor for the job?

3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

Managing Marketing: The challenges and changes in automotive marketing

How many advertising ideas do you need to find the right idea?

3 questions for agency search and selection expert – Anita Zanesco

Newsletter – November 2007

Managing Marketing: The Path from Trade Journalist to Global Head of Marketing

Newsletter 26 July 2017

Start Me Up – Marketing in a startup literally very rock ‘n’ roll

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