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MARKETERS – Before you pitch for an agency, read this!

November 24, 2010

…but depending on the number of internal stakeholders, the number of agencies and the process, you will probably burn between 360 – 640 hear hours across the 12 – 15…

How Ready Are You For Agency Pay For Performance?

April 30, 2018

agency remuneration / compensation, interesting observations, marketing procurement, return on investment, strategic management

…results. So if pay for performance is something you’re contemplating now or in future agreements, consider whether your organisation is really ready and how you’ll manage internal and agency…

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 1

February 12, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement

…suppliers and make them more intimate so that suppliers can work hand in glove with their clients to solve big performance problems. The automotive industry, aerospace industry and nearly every…

Client Heads are the Front-Line Troops for Agency Transformations — but they need better support from their leaders

March 10, 2021

agency remuneration / compensation, agency solutions

…excellence in marketing and advertising. He has an MBA from Harvard Business School and was previously a Director of Bain & Company. He is the Executive Chairman of TrinityP3 USA,…

4 thoughts on advertiser / agency relationships – Luxottica and SapientNitro

January 9, 2015

agency solutions, interesting observations

…here since their first project in June 2012. Luxottica Australia: Chris Beer, CEO Asia Pacific, Greater China & South Africa SapientNitro: Marcos Kurowski, Managaing Director, Australia What are the key…

Newsletter 12 July 2017

July 24, 2017

…team has helped our Australian and international customers with the following projects during June: One of Australia’s top universities worked with the TrinityP3 team to ensure the internal marketing group…

When Account Management / Client relationships are too close

May 13, 2015

agency solutions, interesting observations, marketing process optimisation

…ships. Relationships where clients have unburdened personal issues, internal conflicts, career doubts to me, either in the office or out of it. You get the picture, I’m sure. Based on…

Media negotiations and media buying benchmarking

December 9, 2011

agency solutions, marketing process optimisation, media planning & buying

…place of media benchmarking TrinityP3 provides an assessment of your current level of media transparency, value and performance for our clients. One of the many services we provide our…

Who really wins at advertising creative award shows?

August 27, 2018

agency remuneration / compensation, agency search & selection, industry news & trends, return on investment

…please… And the winner is…. I’ll let you decide. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

The importance of rates in assessing an agency and their people

May 7, 2014

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, return on investment, strategic management

…agencies to be able to benchmark their rates against the industry. The purpose is to provide a robust assessment against which agency rates can be compared. But as I have…

Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

May 18, 2020

agency search & selection

…like to offer, please feel free to contact us. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more…

5 ways agencies can bamboozle procurement about their compensation

June 27, 2014

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, resource rate calculator, strategic management

…agencies? Helping advertisers. We know some agencies use some or more of these techniques, because we actively go looking for them when we undertake an agency remuneration assessment. We also…

Time for marketers to follow P&G’s lead and apply the Golden Rule

February 3, 2017

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Congratulations to Procter & Gamble CMO Marc Pritchard on an excellent example of how marketers…

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MARKETERS – Before you pitch for an agency, read this!

How Ready Are You For Agency Pay For Performance?

Plan B: Turning the Madison Avenue Manslaughter into a much needed makeover – Part 1

Client Heads are the Front-Line Troops for Agency Transformations — but they need better support from their leaders

4 thoughts on advertiser / agency relationships – Luxottica and SapientNitro

Newsletter 12 July 2017

When Account Management / Client relationships are too close

Media negotiations and media buying benchmarking

Who really wins at advertising creative award shows?

The importance of rates in assessing an agency and their people

Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

5 ways agencies can bamboozle procurement about their compensation

Time for marketers to follow P&G’s lead and apply the Golden Rule

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