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Newsletter 21st March 2018

…led by Marc Pritchard at P&G, it is top of the agenda for marketers globally. What is the impact on the day-to-day brand management as you address this important issue?…

September 2006

…one common goal with complementary messaging? Research studies conducted in the late 1990’s in the US by AT&T’s Public Relations research department measured the interaction between news coverage and advertising….

Discuss your biggest marketing challenges with us

Are you an advertiser wanting to improve marketing performance? Managing a roster of multiple agencies and suppliers? Needing to improve media transparency and performance? Delivering improved technology performance? Wishing you…