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Who does your Media Agency really work for?

October 18, 2013

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing

…Media performance assessment should move beyond reach and frequency goals to include leads, sales and brand tracking measures. In this way the agency is being paid and rewarded for the…

Newsletter 12 October 2016

October 12, 2016

…of leading organizations in the month of September: We concluded an agency alignment with a leading Australian charity. An assessment of a TVC was quickly produced for a global FMCG…

What is the industry benchmark cost of producing a television advertisement?

January 20, 2012

agency solutions, strategic management, television & electronic production

…us and we will provide you with an independent and qualified assessment of the cost of producing one or all creative concepts. Our quantified and qualified estimates are provided within…

Aligning Marketing to Business Growth

April 23, 2015

…We take a qualitative and quantitative approach to the review and assessment of your current situation. This is usually through a series of one-on-one meetings or workshop groups and the…

Questions to ask and answer when an agency loses a pitch

June 17, 2020

agency remuneration / compensation, agency search & selection, marketing procurement

…Doyle Dane Bernbach Australia, whose question inspired this article. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

October 2015

November 11, 2015

…for a health insurance provider Core Skills Workshop Delivery and Process- Specific Induction Modules for an infrastructure provider 24 Hour TVC assessment for a food manufacturer Competitive Agency Remuneration Benchmarking…

Spielberg or Ridley Scott, who is the right director for your TVC?

December 6, 2017

television & electronic production

…are not getting the whole story ask an independent advisor who knows about such things. Our Production Management Assessment provides a detailed evaluation of your current production operation and recommendations…

A tale on why procurement is a dirty word in marketing

April 1, 2013

agency search & selection, marketing procurement

…guidelines completely negate a suppliers ability to assess if they are even right for the project except in the broadest terms, assess the potential return on the investment to participate…

Why do agencies talk of financial transparency and do not deliver it!

November 27, 2007

agency remuneration / compensation

…the services offered by P3 and decried by many agencies is our production assessments where we review the proposed costs and estimates prepared by the agencies prior to the advertiser…

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Newsletter 12 October 2016

What is the industry benchmark cost of producing a television advertisement?

Aligning Marketing to Business Growth

Questions to ask and answer when an agency loses a pitch

October 2015

Spielberg or Ridley Scott, who is the right director for your TVC?

A tale on why procurement is a dirty word in marketing

Why do agencies talk of financial transparency and do not deliver it!

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