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Managing Marketing: Data Driven Marketing Last Year And Next

March 12, 2021

…Soundcloud, Podbean, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast and Amazon Podcasts (the USA, UK, Germany & Japan only) Transcription: Darren: Welcome to Managing Marketing, a weekly podcast where we…

A digital marketing wake up call for marketers and their agencies

October 11, 2013

industry news & trends, interesting observations, marketing process optimisation, return on investment, social media & digital marketing

…agencies appropriately by evaluating them across multiple metrics including collaboration, delivery and measurable results. Bonus those attributes based on a clear assessment of their performance. Agencies 1. Instill an ROI…

What is more important: The best agency? Or the best fit?

February 19, 2014

agency search & selection, agency solutions, industry news & trends, marketing procurement, strategic management

…assessments of results such as new business wins and award wins. And if it is by written submission only, are we judging the results or the ability to write a…

Newsletter 5 April 2017

April 5, 2017

…assessment. If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to…

The impact of media fragmentation on television production budgets

March 5, 2012

marketing process optimisation, media planning & buying, strategic management, television & electronic production

…and non-productive expenditure) varies depending on category, brand and strategy, we can provide assessment of budget allocation based on our category benchmarks and we often assist in discussion on investment…

Managing Marketing: The profession of advertising compared to management consultants

August 10, 2018

agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement, podcasts

…all of those fabulous campaigns, do you have a favourite? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more…

Time for marketers to follow P&G’s lead and apply the Golden Rule

February 3, 2017

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management

…is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Congratulations to Procter & Gamble CMO Marc Pritchard on an excellent example of how marketers…

Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

May 18, 2020

agency search & selection

…like to offer, please feel free to contact us. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more…

Media negotiations and media buying benchmarking

December 9, 2011

agency solutions, marketing process optimisation, media planning & buying

…place of media benchmarking TrinityP3 provides an assessment of your current level of media transparency, value and performance for our clients. One of the many services we provide our…

Punk vs Legacy – the rise of the new agency generation

January 6, 2021

agency search & selection, interesting observations, marketing procurement

…the ‘Legacy bands’ who fail to learn the lessons. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

The importance of rates in assessing an agency and their people

May 7, 2014

agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, return on investment, strategic management

…agencies to be able to benchmark their rates against the industry. The purpose is to provide a robust assessment against which agency rates can be compared. But as I have…

Beware the shortcomings of one-man-band marketing consultants

June 13, 2014

agency solutions, marketing process optimisation, strategic management

…we were engaged in was focused on production process and assessment. This included working with a number of major advertisers. But it was clear that many of the more technical…

Why agencies need to be as choosy about the clients they pitch or pass on

November 30, 2020

agency search & selection, agency solutions

…new business efforts to create a win-win for everyone. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

Why do Agency pitches take so long and does that produce a better outcome?

March 6, 2019

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…First published in Mumbrella Asia on February 18, 2019 TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

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Managing Marketing: Data Driven Marketing Last Year And Next

What is more important: The best agency? Or the best fit?

Newsletter 5 April 2017

The impact of media fragmentation on television production budgets

Managing Marketing: The profession of advertising compared to management consultants

Time for marketers to follow P&G’s lead and apply the Golden Rule

Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch

Media negotiations and media buying benchmarking

Punk vs Legacy – the rise of the new agency generation

The importance of rates in assessing an agency and their people

Beware the shortcomings of one-man-band marketing consultants

Why agencies need to be as choosy about the clients they pitch or pass on

Why do Agency pitches take so long and does that produce a better outcome?

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