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Who does your Media Agency really work for?

October 18, 2013

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing

…Media performance assessment should move beyond reach and frequency goals to include leads, sales and brand tracking measures. In this way the agency is being paid and rewarded for the…

Newsletter 12 October 2016

October 12, 2016

…of leading organizations in the month of September: We concluded an agency alignment with a leading Australian charity. An assessment of a TVC was quickly produced for a global FMCG…

What is the industry benchmark cost of producing a television advertisement?

January 20, 2012

agency solutions, strategic management, television & electronic production

…us and we will provide you with an independent and qualified assessment of the cost of producing one or all creative concepts. Our quantified and qualified estimates are provided within…

Confused as to which of your agencies should be delivering social media ideas?

July 4, 2012

agency solutions, customer relationship management, social media & digital marketing, strategic management

…objectives Hence if you use major brand advertising & media buying agencies then social media should be included as a brand building channel. However the problem with most brand and…

Early warning signs your pitch will go sideways

March 2, 2020

agency search & selection, agency solutions

…slope and get your pitch on sure footing. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more here…

Questions to ask and answer when an agency loses a pitch

June 17, 2020

agency remuneration / compensation, agency search & selection, marketing procurement

… Finally, we would like to acknowledge Lindsay Bennett, Marketing & New Business Director at Doyle Dane Bernbach Australia, whose question inspired this article. TrinityP3’s comprehensive Search & Selection process…

Why providing consultancy with integrity is more important than ever

May 22, 2017

customer relationship management, interesting observations, marketing process optimisation

…capacity, across anything from bespoke vision or structural alignment projects, through contractual and remuneration assessment, to market pitches or agency selection work. I’ve also worked with many consultants in my…

October 2015

November 11, 2015

…and that everyone’s briefing skills could do with a little polishing, ISBA & IPA have created a week-long series of six different inspiring events, debates and discussions designed to focus…

Spielberg or Ridley Scott, who is the right director for your TVC?

December 6, 2017

television & electronic production

…are not getting the whole story ask an independent advisor who knows about such things. Our Production Management Assessment provides a detailed evaluation of your current production operation and recommendations…

A tale on why procurement is a dirty word in marketing

April 1, 2013

agency search & selection, marketing procurement

…guidelines completely negate a suppliers ability to assess if they are even right for the project except in the broadest terms, assess the potential return on the investment to participate…

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Newsletter 12 October 2016

What is the industry benchmark cost of producing a television advertisement?

Early warning signs your pitch will go sideways

Questions to ask and answer when an agency loses a pitch

Why providing consultancy with integrity is more important than ever

October 2015

Spielberg or Ridley Scott, who is the right director for your TVC?

A tale on why procurement is a dirty word in marketing

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