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2014 ANA Advertising Financial Management Conference – a comprehensive review

May 14, 2014

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…7, 2014 Golden Rule: The man with the gold, makes the rules. Therefore marketers & procurement must change rules for transparency & value. #ANAAFM — TrinityP3 (@TrinityP3) May 7, 2014…

Where do those props you paid for end up after the television shoot?

June 27, 2016

interesting observations, television & electronic production

…ask. TrinityP3’s Production Management Assessment provides a detailed evaluation of your current production operation, and recommendations to achieve optimal performance. Why do you need this service? Click here to learn…

Newsletter 13th June 2018

June 13, 2018

…is considered the world’s fastest growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly…

How Neuromarketing provides richer insights into the customer journey

May 25, 2015

customer relationship management, data & direct marketing, industry news & trends

…identify the target audience. “Being in business without intimately understanding the customer, is like performing plastic surgery without seeing the patient” Katharina Kuehn, Director & Co-Founder RDG Insights Pty Ltd…

Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter

December 7, 2020

agency remuneration / compensation, marketing process optimisation, return on investment, strategic management

…first published in Media Village on December 2, 2020 TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

Who’s Guilty and Who’s Innocent in the Industry’s Transparency Wars?

August 28, 2017

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation

…This post was originally published at Media Village Are you concerned about the value you are obtaining from your media investment? Find out about our comprehensive media assessment service here…

How using a facilitation company for that overseas TVC production is costing you money

September 19, 2016

marketing process optimisation, television & electronic production

…the way. The facilitation company will have local deals and will have negotiated local rates with the local suppliers in the market they are facilitating. But that does not mean…

Newsletter 21st March 2018

March 21, 2018

…years, restructuring marketing functions and processes to deliver improved performance. So, what are the six biggest challenges facing marketers? Find out more here. Book a Media Transparency, Value &…

How consumer goods brands can turn the talent casting process on its head and save.

September 7, 2016

marketing process optimisation, television & electronic production

…significant purchase is undertaken by an advertiser with the suppliers contract. Most talent contracts are provided by the various actor’s guilds, unions and agents without the specific input of the…

How to provide fact-based feedback to unsuccessful agencies in a pitch

April 15, 2013

agency search & selection, interesting observations, marketing procurement

…assessment criteria and more importantly compares this with the average score given to all of the agencies in the process. This not only allows the agency to see where they…

September 2006

October 24, 2014

…– Webinar on “Trends in Marketing Communication & Collaboration” No time to think strategy & outcome? Log in over the web to see Darren Woolley present his ideas on new…

Top 10 tips for managing your television and video production costs

October 21, 2011

strategic management, television & electronic production, Top 10

…meeting is held at least 3 working days before the shoot to accommodate any unforeseen last minute changes. 10. Contact TrinityP3 as we can provide assessment, auditing, negotiation and training…

10 questions to consider when you are searching for a new agency

October 8, 2014

agency search & selection, agency solutions, marketing procurement

…if it’s a written credentials assessment, what’s the focus? Is the big picture traditional media or is it an evolving multi-channel, multi-screen experience? 10. What’s the ethic and chemistry? Perhaps…

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Where do those props you paid for end up after the television shoot?

Newsletter 13th June 2018

How Neuromarketing provides richer insights into the customer journey

Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter

Who’s Guilty and Who’s Innocent in the Industry’s Transparency Wars?

How using a facilitation company for that overseas TVC production is costing you money

Newsletter 21st March 2018

How consumer goods brands can turn the talent casting process on its head and save.

How to provide fact-based feedback to unsuccessful agencies in a pitch

September 2006

Top 10 tips for managing your television and video production costs

10 questions to consider when you are searching for a new agency

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