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How to make the small things unforgettable

July 9, 2014

agency solutions, customer relationship management, data & direct marketing, interesting observations, strategic management

…with Darren Woolley of TrinityP3. The project is an agency assessment – how to evaluate the relationships between agencies and this particular advertising client. Darren talked through the Issues Matrix….

March 2005

October 26, 2014

…new agency. A good place to start is by listing any shortcomings or issues with the current agency. Be realistic in your assessment of needs. DON’T release the details of…

Newsletter 8 February 2017

February 20, 2017

…a self-assessment framework that provides a focus for where development is required and allows you to track the progress. More information is available here. Television Advertising Production Governance Guide Television…

Automotive agency roster alignment – Case study

August 28, 2014

case studies

…for budget as a driver for roster agencies. Process: After an initial assessment of the business objectives, marketing requirements, roster capabilities and working processes, a lead agency model was developed…

Ten biggest mistakes made during an agency search

April 17, 2019

agency search & selection, interesting observations, marketing procurement

…help you and your team stay on course…. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more here…

Managing Marketing: Communicating More Effectively In Business

August 30, 2019

marketing process optimisation, Podcasts, strategic management

…person and then spend the other 59 minutes collecting all of the evidence they need to support their initial assessment. We call it a chemistry session but we brief both…

How to step beyond simply cost benchmarking your advertising agency

February 13, 2013

agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management

…efficiency or the relationship to deliver the outputs against category and market. This is a much more insightful assessment of the current remuneration model than simply a cost benchmarking, which…

Want real answers from your agency? Ask these real questions during the pitch

April 10, 2019

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…more. And the answers might be quite revealing. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more here…

How to cure programmatic media buying fever

February 22, 2016

agency search & selection, agency solutions, industry news & trends

…clearly defining your own organization’s requirements can help sort through the hype and bring the temperature down. TrinityP3’s Media Transparency, Performance and Value Assessment takes a holistic look at the…

The Oscars, advertising and movie production budgets

March 14, 2016

industry news & trends, television & electronic production

…film. TrinityP3’s Production Management Assessment provides a detailed evaluation of your current production operation, and recommendations to achieve optimal performance. Why do you need this service? Read on to understand…

You want transparency from your media agency? Look at your own behaviour first

May 16, 2016

agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying

…When conducting Media Transparency, Performance and Value Assessments for our own clients, level of transparency relative to level of comfort is a consistent topic of conversation. But the fact is…

May 2007/2

October 24, 2014

…Expensive? Or is it your processes that are impacting on their ability to deliver? And what is the real cost? P3Biz can undertake a performance benchmarking assessment to determine the…

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Search

How to make the small things unforgettable

March 2005

Newsletter 8 February 2017

Automotive agency roster alignment – Case study

Ten biggest mistakes made during an agency search

Managing Marketing: Communicating More Effectively In Business

How to step beyond simply cost benchmarking your advertising agency

Want real answers from your agency? Ask these real questions during the pitch

How to cure programmatic media buying fever

The Oscars, advertising and movie production budgets

You want transparency from your media agency? Look at your own behaviour first

May 2007/2

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