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How to make the small things unforgettable

July 9, 2014

agency solutions, customer relationship management, data & direct marketing, interesting observations, strategic management

…with Darren Woolley of TrinityP3. The project is an agency assessment – how to evaluate the relationships between agencies and this particular advertising client. Darren talked through the Issues Matrix….

The strategic value of packaging design

October 19, 2020

interesting observations, strategic management

…need or stimulated impulse, through awareness, interrogation of “offering” and assessment of the level of appeal – relative to that individual – all in an instant as a consumer moves…

Stop flushing money down the toilet with your marketing technology investment

March 4, 2020

customer relationship management, industry news & trends, interesting observations, Uncategorized

…in helping a client improve its marketing. For McDonald’s Australia, or any client for that matter, an ROI business case (aongst other assessments) should have been done, to show how…

A more efficient process for selecting the perfect agency

September 6, 2013

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…and more complex selection processes where there could be multiple possible combinations of suppliers at the end of the process. Deconstructing The Pitch Process Basically a process of testing Capabilities,…

Beware shiny object syndrome when you pitch your business

May 20, 2019

agency search & selection, agency solutions, interesting observations, marketing procurement

…important in an agency pitch and agency evaluation process. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

Managing Marketing: Innovation in the video and film production industry

June 15, 2018

industry news & trends, marketing procurement, Podcasts, return on investment, television & electronic production

…to smaller production suppliers Darren: Look, the payment seemed interesting. A lot of the big corporations are paying on 90 days, 120 or 180 days and I know it’s a…

Managing the composite agency pitch – Three case studies

July 24, 2019

agency search & selection, case studies, interesting observations, marketing procurement

…required either internally or externally.) One of the core areas of concern was the digital channels, which were believed to be significantly underperforming from a media and creative perspective. Creative…

How to Create the Perfect Agency Pitch Scorecard

February 13, 2019

agency search & selection, agency solutions, interesting observations, marketing procurement

…consultant to help guide you through the process. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more here…

Media transparency the biggest challenge last year and next

January 13, 2017

agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing procurement, media planning & buying

…company, are in open competition with each other for a share of the advertisers budget to meet the constant demands of their own P&L expectations? Diversification of service offerings has…

What to ask in an agency pitch to make sure the chemistry is right

February 20, 2019

agency search & selection, agency solutions, interesting observations, marketing procurement

…What questions would help you better understand each other? TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more…

Addressability – Why is it a big threat to media agencies?

September 26, 2018

agency solutions, data & direct marketing, industry news & trends, media planning & buying

…suppliers, the share of budget given to ‘digital’, the inventory given free of charge as a result of AVB clauses or how much of the buy is traded programmatically. Nor…

What math and the Democratic Primaries can teach us about choosing an agency

July 17, 2019

agency search & selection, marketing procurement

…likewise result in a similarly difficult and unsatisfactory outcome. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here…

Managing Marketing: Agencies, consultants, mergers and acquisitions

November 10, 2017

agency solutions, industry news & trends, Podcasts

…stuff, particularly in the tech world, is how much are you spending on R&D and what’s the size of your development team and then how many people are involved in…

What is it that TrinityP3 do?

December 21, 2009

industry news & trends

…providing you with an independent assessment of your current media strategy and buying to ensure you get maximum value from your media investment. It can mean assisting in measuring and…

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How to make the small things unforgettable

The strategic value of packaging design

Stop flushing money down the toilet with your marketing technology investment

A more efficient process for selecting the perfect agency

Beware shiny object syndrome when you pitch your business

Managing Marketing: Innovation in the video and film production industry

Managing the composite agency pitch – Three case studies

How to Create the Perfect Agency Pitch Scorecard

Media transparency the biggest challenge last year and next

What to ask in an agency pitch to make sure the chemistry is right

Addressability – Why is it a big threat to media agencies?

What math and the Democratic Primaries can teach us about choosing an agency

Managing Marketing: Agencies, consultants, mergers and acquisitions

What is it that TrinityP3 do?

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