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Why do agencies talk of financial transparency and do not deliver it!

November 27, 2007

…the services offered by P3 and decried by many agencies is our production assessments where we review the proposed costs and estimates prepared by the agencies prior to the advertiser…

What Happens When the Magic of Creativity No Longer Works?

May 7, 2018

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management

…iStock.com This post was first published at Media Village TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more…

What is the real cost of your customer focused marketing strategy?

June 25, 2012

agency solutions, customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management

…communication you send to any data base creates a completely measurable response across the entire target audience. Every campaign generates a 100% response and deserves 100% assessment! The fact is,…

Pitfalls to avoid when losing a pitch.

May 28, 2018

agency search & selection, agency solutions, interesting observations, marketing procurement

…is increased if they lose gracefully, or diminished when they lose badly. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment….

Is it time marketers rethink agency competitive conflicts of interest?

February 7, 2018

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…relevant today as marketers are engaging a wider range of marketing suppliers including agencies, suppliers, vendors, tech companies and of course management consultants. This fragmentation of the agency roster means…

Newsletter 8 February 2017

February 20, 2017

…a self-assessment framework that provides a focus for where development is required and allows you to track the progress. More information is available here. Television Advertising Production Governance Guide Television…

Automotive agency roster alignment – Case study

August 28, 2014

case studies

…for budget as a driver for roster agencies. Process: After an initial assessment of the business objectives, marketing requirements, roster capabilities and working processes, a lead agency model was developed…

Ten biggest mistakes made during an agency search

April 17, 2019

agency search & selection, interesting observations, marketing procurement

…help you and your team stay on course…. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more here…

Managing Marketing: Communicating More Effectively In Business

August 30, 2019

marketing process optimisation, podcasts, strategic management

…person and then spend the other 59 minutes collecting all of the evidence they need to support their initial assessment. We call it a chemistry session but we brief both…

How to step beyond simply cost benchmarking your advertising agency

February 13, 2013

agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management

…efficiency or the relationship to deliver the outputs against category and market. This is a much more insightful assessment of the current remuneration model than simply a cost benchmarking, which…

Want real answers from your agency? Ask these real questions during the pitch

April 10, 2019

agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, strategic management

…more. And the answers might be quite revealing. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more here…

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Search

Why do agencies talk of financial transparency and do not deliver it!

What Happens When the Magic of Creativity No Longer Works?

What is the real cost of your customer focused marketing strategy?

Pitfalls to avoid when losing a pitch.

Is it time marketers rethink agency competitive conflicts of interest?

Newsletter 8 February 2017

Automotive agency roster alignment – Case study

Ten biggest mistakes made during an agency search

Managing Marketing: Communicating More Effectively In Business

How to step beyond simply cost benchmarking your advertising agency

Want real answers from your agency? Ask these real questions during the pitch

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