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When did advertising forget its brand purpose?

February 19, 2020

agency solutions, return on investment, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Interesting that not a week goes by when someone…

Managing Marketing: The Current State Of Client And Agency Relationships

August 16, 2019

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, Podcasts

…also someone that’s got a quite colourful career in account management in agencies. So welcome, Anita. Anita: Thank you Darren. Darren: I say colourful because you were the B&T Account…

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September 3, 2011

…Mexico Your Industry (required) — Marketer Pocurement Agency Industry Supplier Other Address Select Country Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua And Barbuda Argentina Armenia…

Why marketers and procurement experts should embrace more often

July 6, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…willing to learn about the intricacies of marketing supplier contracts. I’m seeing more procurement people with marketing specialism or experience being brought in to deal specifically with the marketing function….

Do agencies deserve the bad reputation they get?

January 6, 2020

agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. If you read the industry commentary about advertising agencies…

Lessons to be learned on pitching your agency credentials from a pitch consultant

October 16, 2019

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. It is fair to say that in the past…

Can Start-ups Pitch Effectively In 2020?

May 12, 2020

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

How marketers are moving from agency relationships to a series of affairs

February 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement

…added in alignment with new skills resources on the client side. The appointment of a lead role internally for digital, social, mobile and the like, will stimulate the appointment of…

Managing Marketing: The Use Of Weasel Words In Business And Marketing

June 14, 2019

interesting observations, marketing process optimisation, Podcasts

…a marketer collaborating in quotes, with their suppliers, in actual fact, the supplier is just providing the service and any benefit would be, they get paid to do it. John:…

Why working and non-working spend analysis does not work anymore

August 29, 2016

industry news & trends, interesting observations, marketing process optimisation, media planning & buying, return on investment

…TrinityP3’s Budget KPI and ROI setting service helps you to implement the optimal goals, and goal-structure, to maximise team and supplier performance. Why do you need this service? Click here…

If marketing and their agencies were responding to a customer’s festive season brief

December 21, 2016

agency solutions, interesting observations, marketing process optimisation, marketing procurement

…While the suppliers would be working on the response over the festive holiday period to meet the deadline, it was unlikely that the successful supplier would be appointed before March…

The good, the bad and the ugly of real-time bidding

December 2, 2013

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing

…use of trading desks at both agencies and independent suppliers. The good side of programmatic buying Trading desks are a great opportunity to deliver data-led trading and allowing brands to…

August 2007

October 23, 2014

…costs. We advise on all aspects of your marketing spend: Agency remuneration & contracts – P3Biz Media planning and buying – P3Media Digital Marketing – P3Digital Supplier selection & management…

What is your agency retainer really paying for?

August 20, 2009

agency remuneration / compensation

…provided, multiplied by the overhead cost of the supplier and their profit margin. This is a measure of the costs of the resources. 2. Outputs: This compares the outputs or…

Newsletter- September 2013

October 9, 2014

…and suppliers Believe me, I know the attraction. Adding agencies and suppliers to your client base effectively more than doubles your revenue opportunities. As marketing procurement is a relatively niche…

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Search

When did advertising forget its brand purpose?

Managing Marketing: The Current State Of Client And Agency Relationships

Subscribe – Free marketing management resources

Why marketers and procurement experts should embrace more often

Do agencies deserve the bad reputation they get?

Lessons to be learned on pitching your agency credentials from a pitch consultant

Can Start-ups Pitch Effectively In 2020?

How marketers are moving from agency relationships to a series of affairs

Managing Marketing: The Use Of Weasel Words In Business And Marketing

Why working and non-working spend analysis does not work anymore

If marketing and their agencies were responding to a customer’s festive season brief

August 2007

What is your agency retainer really paying for?

Newsletter- September 2013

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