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What happens when the best agencies are no longer interested in pitching for your business?

November 15, 2017

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…As they say, as you sow, so shall you reap. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more…

How to cure programmatic media buying fever

February 22, 2016

agency search & selection, agency solutions, industry news & trends

…clearly defining your own organization’s requirements can help sort through the hype and bring the temperature down. TrinityP3’s Media Transparency, Performance and Value Assessment takes a holistic look at the…

A more efficient process for selecting the perfect agency

September 6, 2013

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…and more complex selection processes where there could be multiple possible combinations of suppliers at the end of the process. Deconstructing The Pitch Process Basically a process of testing Capabilities,…

Have the agency storytellers forgotten how to tell their own story?

November 20, 2019

agency search & selection, interesting observations

…stories, is in the telling. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Find out more This post was first…

Pitching: The problem is not the game, it is the rules.

October 8, 2018

agency search & selection, industry news & trends, marketing procurement

…comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment. Learn more here This article ran in Mumbrella Asia on September 24, 2018…

What type of trust have we lost in media, marketing and advertising?

January 29, 2020

agency search & selection, Evalu8ing - Relationship Performance Monitoring

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Just look at the headlines of the trade media…

Another reason why marketers and procurement should engage a search consultant

April 4, 2012

agency search & selection, agency solutions, interesting observations

…supplier selection brief. This is based on us being able to access databases including Adstrument, Adforum and our own TrinityP3 Global Agency Register. Then we are able to contact the…

If marketing and their agencies were responding to a customer’s festive season brief

December 21, 2016

agency solutions, interesting observations, marketing process optimisation, marketing procurement

…While the suppliers would be working on the response over the festive holiday period to meet the deadline, it was unlikely that the successful supplier would be appointed before March…

February 2006

October 24, 2014

…the agency size? While some advertisers are happy to source the best provider in the market, no matter where they are located, most require a local supplier. Considering so much…

Why agencies should consider their clients like an investment portfolio

December 11, 2019

agency solutions, interesting observations, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. It is a constant surprise, when I suggest to…

Media Agency Contract Reviews

June 8, 2017

…conversation about how much this solution could change your business for the better. We’d love to help. Read about Supplier & Agency Contract Reviews here Go back to all the…

Will agencies absorb their advertiser budget reductions again?

July 6, 2020

agency remuneration / compensation, industry news & trends, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. For those too young to remember the global recession…

Do agencies deserve the bad reputation they get?

January 6, 2020

agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. If you read the industry commentary about advertising agencies…

Newsletter 11 May 2016

May 11, 2016

…data Is there any difference between an Agency and a Marketing Supplier? Transforming Advertising Production for the 21st Century “Putting stories to work” – storytelling for business and marketing How…

Managing Marketing: The Current State Of Client And Agency Relationships

August 16, 2019

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, Podcasts

…to have EQ as well as IQ and they can work very well with staff both internally and their own clients. A good account manager certainly in an advertising sense…

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Search

What happens when the best agencies are no longer interested in pitching for your business?

How to cure programmatic media buying fever

A more efficient process for selecting the perfect agency

Have the agency storytellers forgotten how to tell their own story?

Pitching: The problem is not the game, it is the rules.

What type of trust have we lost in media, marketing and advertising?

Another reason why marketers and procurement should engage a search consultant

If marketing and their agencies were responding to a customer’s festive season brief

February 2006

Why agencies should consider their clients like an investment portfolio

Media Agency Contract Reviews

Will agencies absorb their advertiser budget reductions again?

Do agencies deserve the bad reputation they get?

Newsletter 11 May 2016

Managing Marketing: The Current State Of Client And Agency Relationships

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