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Managing Marketing: Branded Merchandise, Product Safety and Supply Chain Ethics

September 11, 2020

green marketing & sustainability, marketing procurement, podcasts, return on investment

…supplier we have to do a SAQ, which is a self-assessment questionnaire which even for the supplier in Australia it goes through the really detailed areas to get them signed…

Why self assessment surveys are flawed in client / agency relationships

September 19, 2010

Evalu8ing - Relationship Performance Monitoring

…agencies and other marketing services providers. BUT these systems use gap analysis which measures the “gap” between the self assessment by the supplier/agency against the same criteria as the buyer/marketers…

Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process

January 11, 2021

agency search & selection, green marketing & sustainability, industry news & trends, marketing procurement

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. 2020 was an unprecedented year. The global pandemic….

Newsletter 28 June 2017

July 11, 2017

…and supplier accountable to sustainability performance? Corporate sustainability is increasingly important to more organisations and marketing plays an important role in this strategy. Read more here. What’s Hot…

Managing Marketing: good agency contracts and good contractual practice

July 15, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, strategic management

…making tens of millions of dollars, they said, “Wait a minute, that’s a supplier. I must be overpaying his supplier”. So it’s de ja vu all over again. This is…

Taking your marketing in-house? It is time to improve productivity

December 16, 2019

agency remuneration / compensation, industry news & trends, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Bringing agency services in-house is all the rage according…

Do you need a search consultant? Or are you planning to go it alone?

June 10, 2019

agency search & selection, interesting observations, marketing procurement

…subsidiary companies will be asking questions throughout the process. Letting external stakeholders know you’re taking the process seriously by engaging external expertise can alleviate external pressures and allow you to…

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

August 14, 2017

case studies, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, strategic management

…Collectively defined“customer centric” across the marketing team and organisation Mapped the implications of the strategy to structure and process by stakeholder groups internal and external; Developed a three phase implementation…

Why everyone loses a creative pitch. Even clients.

December 4, 2019

agency search & selection, agency solutions, marketing procurement

…post-class survey revealed marketers were planning to invest in internal creative resources rather than hiring an external agency by a factor of almost 2 to 1. Significantly, many marketers attributed…

Stakeholder Engagement and Alignment

April 23, 2015

…Evaluations here Go back to all the Marketing Performance Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Read more on Internal Stakeholder Engagement & Alignment here…

When an agency pitch is not the right answer – Case study

November 23, 2016

agency search & selection, agency solutions, case studies, marketing process optimisation

…framework of internal challenges to be addressed, before external steps should be taken. Using TrinityP3’s findings, the client was able to internally demonstrate not just cost savings, but an internal…

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Managing Marketing: Branded Merchandise, Product Safety and Supply Chain Ethics

Why self assessment surveys are flawed in client / agency relationships

Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process

Newsletter 28 June 2017

Managing Marketing: good agency contracts and good contractual practice

Taking your marketing in-house? It is time to improve productivity

Do you need a search consultant? Or are you planning to go it alone?

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

Why everyone loses a creative pitch. Even clients.

Stakeholder Engagement and Alignment

When an agency pitch is not the right answer – Case study

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