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Newsletter 28 June 2017

July 11, 2017

…and supplier accountable to sustainability performance? Corporate sustainability is increasingly important to more organisations and marketing plays an important role in this strategy. Read more here. What’s Hot…

Managing Marketing: good agency contracts and good contractual practice

July 15, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, strategic management

…making tens of millions of dollars, they said, “Wait a minute, that’s a supplier. I must be overpaying his supplier”. So it’s de ja vu all over again. This is…

Taking your marketing in-house? It is time to improve productivity

December 16, 2019

agency remuneration / compensation, industry news & trends, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Bringing agency services in-house is all the rage according…

Do you need a search consultant? Or are you planning to go it alone?

June 10, 2019

agency search & selection, interesting observations, marketing procurement

…subsidiary companies will be asking questions throughout the process. Letting external stakeholders know you’re taking the process seriously by engaging external expertise can alleviate external pressures and allow you to…

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

August 14, 2017

case studies, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, strategic management

…engagement, TrinityP3 Collectively defined“customer centric” across the marketing team and organisation Mapped the implications of the strategy to structure and process by stakeholder groups internal and external; Developed a three…

Why everyone loses a creative pitch. Even clients.

December 4, 2019

agency search & selection, agency solutions, marketing procurement

…post-class survey revealed marketers were planning to invest in internal creative resources rather than hiring an external agency by a factor of almost 2 to 1. Significantly, many marketers attributed…

Stakeholder Engagement and Alignment

April 23, 2015

…Evaluations here Go back to all the Marketing Performance Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Read more on Internal Stakeholder Engagement & Alignment here…

When an agency pitch is not the right answer – Case study

November 23, 2016

agency search & selection, agency solutions, case studies, marketing process optimisation

…framework of internal challenges to be addressed, before external steps should be taken. Using TrinityP3’s findings, the client was able to internally demonstrate not just cost savings, but an internal…

Engagement Agreements to align expectations and performance – Three case studies

October 4, 2017

agency solutions, case studies, interesting observations, marketing process optimisation

…weeks and was then followed by a project to set an internal value on the internal agency outputs for the purpose of budgeting and funding. Result and feedback: It became…

Book Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord

July 25, 2018

Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, strategic management

…need it for a supplier, I need it so I can better deal with a number of internal teams.’ He told me a while after this (and after I had…

What do marketing business alignment and design thinking have in common?

September 7, 2015

marketing process optimisation, return on investment, strategic management

…and what they could do better – both internally and externally through supplier relationships. Having started my marketing career in product development, what I have always found when I work…

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Newsletter 28 June 2017

Managing Marketing: good agency contracts and good contractual practice

Taking your marketing in-house? It is time to improve productivity

Do you need a search consultant? Or are you planning to go it alone?

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

Why everyone loses a creative pitch. Even clients.

Stakeholder Engagement and Alignment

When an agency pitch is not the right answer – Case study

Engagement Agreements to align expectations and performance – Three case studies

Book Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord

What do marketing business alignment and design thinking have in common?

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