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September 3, 2011

…— ANZ – Australia & New Zealand APAC – Asia Pacific EMEA – Europe, The Middle East & Africa LATAM – Central & South America NAFTA – USA, Canada &…

Why marketers and procurement experts should embrace more often

July 6, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…willing to learn about the intricacies of marketing supplier contracts. I’m seeing more procurement people with marketing specialism or experience being brought in to deal specifically with the marketing function….

When did advertising forget its brand purpose?

February 19, 2020

agency solutions, return on investment, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Interesting that not a week goes by when someone…

Managing Marketing: The Use Of Weasel Words In Business And Marketing

June 14, 2019

interesting observations, marketing process optimisation, Podcasts

…a marketer collaborating in quotes, with their suppliers, in actual fact, the supplier is just providing the service and any benefit would be, they get paid to do it. John:…

August 2007

October 23, 2014

…costs. We advise on all aspects of your marketing spend: Agency remuneration & contracts – P3Biz Media planning and buying – P3Media Digital Marketing – P3Digital Supplier selection & management…

Lessons to be learned on pitching your agency credentials from a pitch consultant

October 16, 2019

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. It is fair to say that in the past…

Can Start-ups Pitch Effectively In 2020?

May 12, 2020

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

How marketers are moving from agency relationships to a series of affairs

February 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement

…added in alignment with new skills resources on the client side. The appointment of a lead role internally for digital, social, mobile and the like, will stimulate the appointment of…

Lessons to be learned on pitching your agency credentials from a pitch consultant

February 10, 2020

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. It is fair to say that in the past…

Are advertising agencies the next big subscription-based model?

February 24, 2020

agency remuneration / compensation, agency solutions

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Let’s be honest, no one is happy with the…

Managing Marketing Podcasts

July 18, 2015

…and the Curator for Mumbrella and he talks about what makes a great marketing media & advertising event. Sandra Wiles is the Head of Partnerships & Integration at The…

Managing Marketing: The Role Of Technology In Improving Media Agency Productivity

May 10, 2019

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, Podcasts, return on investment, social media & digital marketing

…one case we got over 20,000 lines of expenditure which we then consolidated manually in a pivot table and found out that they had almost 1,000 suppliers in marketing. It…

Newsletter- September 2013

October 9, 2014

…and suppliers Believe me, I know the attraction. Adding agencies and suppliers to your client base effectively more than doubles your revenue opportunities. As marketing procurement is a relatively niche…

Top 10 considerations in selecting a new creative agency

November 18, 2011

agency remuneration / compensation, agency search & selection, Top 10

…market, no matter where they are located, or do you want the best local supplier. 3. What strategic sources do you need and want? If you need a business or…

Things to consider when selecting a new advertising agency

February 13, 2012

agency remuneration / compensation, agency search & selection, agency solutions

…matter where they are located, most require a local supplier. Considering so much of the business is built on relationships, long distance management needs to be considered. Look for: Does…

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Search

Subscribe – Free marketing management resources

Why marketers and procurement experts should embrace more often

When did advertising forget its brand purpose?

Managing Marketing: The Use Of Weasel Words In Business And Marketing

August 2007

Lessons to be learned on pitching your agency credentials from a pitch consultant

Can Start-ups Pitch Effectively In 2020?

How marketers are moving from agency relationships to a series of affairs

Lessons to be learned on pitching your agency credentials from a pitch consultant

Are advertising agencies the next big subscription-based model?

Managing Marketing Podcasts

Newsletter- September 2013

Top 10 considerations in selecting a new creative agency

Things to consider when selecting a new advertising agency

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