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Managing Marketing: The Role Of Technology In Improving Media Agency Productivity

May 10, 2019

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, Podcasts, return on investment, social media & digital marketing

…media agency of the year this year and they were actually our foundation client. We pitched a prototype to all the holding groups. We funded the R&D and we got…

Top 10 considerations in selecting a new creative agency

November 18, 2011

agency remuneration / compensation, agency search & selection, Top 10

…market, no matter where they are located, or do you want the best local supplier. 3. What strategic sources do you need and want? If you need a business or…

A personal story that is not about advertising agency remuneration, but could be

May 18, 2012

agency remuneration / compensation, agency solutions

…where you are investing significant amounts, it is important to achieve alignment where possible between the buyer and supplier and not just treat the relationship as a simple transaction of…

An advertising agency perspective on the business value of creativity

June 6, 2012

agency remuneration / compensation, agency solutions, marketing procurement, return on investment, strategic management

…Revenue Consultants. Of all the suppliers you procure how many of them are there to consult the top-line. How many of them have a direct affect on sales? One. Your…

Managing Marketing Podcasts

July 18, 2015

…M&C Saatchi Australia, he and Darren discuss strategy and leadership in a crisis. Alexandra King is the co-Founder and Director of Ask Marketing, she and Darren talk about the…

The good, the bad and the ugly of real-time bidding

December 2, 2013

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing

…use of trading desks at both agencies and independent suppliers. The good side of programmatic buying Trading desks are a great opportunity to deliver data-led trading and allowing brands to…

Are advertising agencies the next big subscription-based model?

February 24, 2020

agency remuneration / compensation, agency solutions

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Let’s be honest, no one is happy with the…

Is marketing procurement cynical or just naive?

December 4, 2009

agency remuneration / compensation

…was heard to counter “No supplier of our is allowed to make more than 8% profit on revenue, because that is all we make”. When pointed out that we would…

Sample Questions

December 2, 2019

…suppliers? This panel of questions focuses on evalu8ing your relationship with your suppliers and between your suppliers for alignment to business understanding, collaboration, communication, behaviors, deliverables and trust. Or click…

What is the best agency remuneration model for every advertiser?

August 1, 2016

agency remuneration / compensation, interesting observations, marketing procurement

…or supplier. This is why we invest so much time and effort into getting this right for our clients. TrinityP3’s Agency Remuneration and Negotiation service ensures that the way in…

Three pieces of advice for anyone entering the advertising industry

December 23, 2019

agency remuneration / compensation, agency solutions

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. I was recently invited to speak at the Miami…

What could be the cost of reducing your television production budget?

January 23, 2019

marketing procurement, television & electronic production

…in tradies or supplier vehicles doing business with the winery. This means that there would be minimal disruption to the shoot, unlike a public road where the traveling public would…

The top 5 agency accounting practices that irritate clients

November 16, 2012

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation

…date). Get the invoice right. 2. Marking up 3rd party costs. The contract says you can’t. But, you’ve managed to do a cheaper deal with the supplier, it’s only $50,…

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Top 10 considerations in selecting a new creative agency

A personal story that is not about advertising agency remuneration, but could be

An advertising agency perspective on the business value of creativity

Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Managing Marketing Podcasts

Are advertising agencies the next big subscription-based model?

Is marketing procurement cynical or just naive?

Sample Questions

What is the best agency remuneration model for every advertiser?

Three pieces of advice for anyone entering the advertising industry

What could be the cost of reducing your television production budget?

The top 5 agency accounting practices that irritate clients

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