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Who does your Media Agency really work for?

October 18, 2013

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing

…Media performance assessment should move beyond reach and frequency goals to include leads, sales and brand tracking measures. In this way the agency is being paid and rewarded for the…

Newsletter 21st March 2018

March 21, 2018

…years, restructuring marketing functions and processes to deliver improved performance. So, what are the six biggest challenges facing marketers? Find out more here. Book a Media Transparency, Value &…

How to provide fact-based feedback to unsuccessful agencies in a pitch

April 15, 2013

agency search & selection, interesting observations, marketing procurement

…assessment criteria and more importantly compares this with the average score given to all of the agencies in the process. This not only allows the agency to see where they…

Where do those props you paid for end up after the television shoot?

June 27, 2016

interesting observations, television & electronic production

…TrinityP3’s Production Management Assessment provides a detailed evaluation of your current production operation, and recommendations to achieve optimal performance. Why do you need this service? Click here to learn more…

September 2006

October 24, 2014

… P3PR offers a range of services to help you get greater value for money from your public relations suppliers: PR Benchmarking PR Perfomance Based Measure & Remuneration PR Assessment…

Top 10 tips for managing your television and video production costs

October 21, 2011

strategic management, television & electronic production, Top 10

…meeting is held at least 3 working days before the shoot to accommodate any unforeseen last minute changes. 10. Contact TrinityP3 as we can provide assessment, auditing, negotiation and training…

Newsletter 03 March 2021

March 11, 2021

…ahead of the pack and the new business program getting them there. Last year, this webinar was hosted by Darren Woolley, Global CEO, TrinityP3 with Peter Applebaum & Susan Werkner,…

10 questions to consider when you are searching for a new agency

October 8, 2014

agency search & selection, agency solutions, marketing procurement

…if it’s a written credentials assessment, what’s the focus? Is the big picture traditional media or is it an evolving multi-channel, multi-screen experience? 10. What’s the ethic and chemistry? Perhaps…

Pitfalls to avoid when losing a pitch.

May 28, 2018

agency search & selection, agency solutions, interesting observations, marketing procurement

…is increased if they lose gracefully, or diminished when they lose badly. TrinityP3’s comprehensive Search & Selection process provides extensive market knowledge, tightly defined process and detailed evaluation and assessment….

Top 10 ways to avoid trouble when using music in advertising

November 7, 2011

strategic management, television & electronic production, Top 10

…and licensing. What issues or questions have you found when dealing with music? TrinityP3’s Production Management Assessment provides a detailed evaluation of your current production operation, and recommendations to…

Is it time marketers rethink agency competitive conflicts of interest?

February 7, 2018

agency remuneration / compensation, agency search & selection, industry news & trends, marketing procurement

…relevant today as marketers are engaging a wider range of marketing suppliers including agencies, suppliers, vendors, tech companies and of course management consultants. This fragmentation of the agency roster means…

FAQ

July 24, 2019

…relate to the underlying cost. The data in the Ad Cost Checker database is the same data used by TrinityP3 in our assessment of agency remuneration both through our benchmarking…

Managing the composite agency pitch – Three case studies

July 24, 2019

agency search & selection, case studies, interesting observations, marketing procurement

…required either internally or externally.) One of the core areas of concern was the digital channels, which were believed to be significantly underperforming from a media and creative perspective. Creative…

A more efficient process for selecting the perfect agency

September 6, 2013

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…more and more complex selection processes where there could be multiple possible combinations of suppliers at the end of the process. Deconstructing The Pitch Process Basically a process of testing…

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Newsletter 21st March 2018

How to provide fact-based feedback to unsuccessful agencies in a pitch

Where do those props you paid for end up after the television shoot?

September 2006

Top 10 tips for managing your television and video production costs

Newsletter 03 March 2021

10 questions to consider when you are searching for a new agency

Pitfalls to avoid when losing a pitch.

Top 10 ways to avoid trouble when using music in advertising

Is it time marketers rethink agency competitive conflicts of interest?

FAQ

Managing the composite agency pitch – Three case studies

A more efficient process for selecting the perfect agency

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