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A personal story that is not about advertising agency remuneration, but could be

May 18, 2012

agency remuneration / compensation, agency solutions

…where you are investing significant amounts, it is important to achieve alignment where possible between the buyer and supplier and not just treat the relationship as a simple transaction of…

An advertising agency perspective on the business value of creativity

June 6, 2012

agency remuneration / compensation, agency solutions, marketing procurement, return on investment, strategic management

…Revenue Consultants. Of all the suppliers you procure how many of them are there to consult the top-line. How many of them have a direct affect on sales? One. Your…

Managing Marketing Podcasts

July 18, 2015

…she talks about the state of media for independent agencies. Jo Gaines is the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women’s Network and she talks about…

What is your agency retainer really paying for?

August 20, 2009

agency remuneration / compensation

…provided, multiplied by the overhead cost of the supplier and their profit margin. This is a measure of the costs of the resources. 2. Outputs: This compares the outputs or…

Lessons to be learned on pitching your agency credentials from a pitch consultant

February 10, 2020

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. It is fair to say that in the past…

Managing Marketing: The Role Of Technology In Improving Media Agency Productivity

May 10, 2019

agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, podcasts, return on investment, social media & digital marketing

…one case we got over 20,000 lines of expenditure which we then consolidated manually in a pivot table and found out that they had almost 1,000 suppliers in marketing. It…

The good, the bad and the ugly of real-time bidding

December 2, 2013

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing

…use of trading desks at both agencies and independent suppliers. The good side of programmatic buying Trading desks are a great opportunity to deliver data-led trading and allowing brands to…

…suppliers? This panel of questions focuses on evalu8ing your relationship with your suppliers and between your suppliers for alignment to business understanding, collaboration, communication, behaviors, deliverables and trust. Or click…

What is the best agency remuneration model for every advertiser?

August 1, 2016

agency remuneration / compensation, interesting observations, marketing procurement

…or supplier. This is why we invest so much time and effort into getting this right for our clients. TrinityP3’s Agency Remuneration and Negotiation service ensures that the way in…

Three pieces of advice for anyone entering the advertising industry

December 23, 2019

agency remuneration / compensation, agency solutions

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. I was recently invited to speak at the Miami…

What could be the cost of reducing your television production budget?

January 23, 2019

marketing procurement, television & electronic production

…in tradies or supplier vehicles doing business with the winery. This means that there would be minimal disruption to the shoot, unlike a public road where the traveling public would…

The five questions CMOs should be asking their CEO

November 13, 2019

marketing process optimisation, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Chief marketing officers have the shortest tenure in the…

Are advertising agencies the next big subscription-based model?

February 24, 2020

agency remuneration / compensation, agency solutions

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Let’s be honest, no one is happy with the…

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A personal story that is not about advertising agency remuneration, but could be

An advertising agency perspective on the business value of creativity

Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Managing Marketing Podcasts

What is your agency retainer really paying for?

Lessons to be learned on pitching your agency credentials from a pitch consultant

Sample Questions

What is the best agency remuneration model for every advertiser?

Three pieces of advice for anyone entering the advertising industry

What could be the cost of reducing your television production budget?

The five questions CMOs should be asking their CEO

Are advertising agencies the next big subscription-based model?

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