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Can Start-ups Pitch Effectively In 2020?

May 12, 2020

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

A personal story that is not about advertising agency remuneration, but could be

May 18, 2012

agency remuneration / compensation, agency solutions

…where you are investing significant amounts, it is important to achieve alignment where possible between the buyer and supplier and not just treat the relationship as a simple transaction of…

Managing Marketing: The Current State Of Client And Agency Relationships

August 16, 2019

agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, podcasts

…I’ve come across tend to have EQ as well as IQ and they can work very well with staff both internally and their own clients. A good account manager certainly…

What Disney Pixar’s Movie ‘Soul’ tells us about the importance of mentoring

March 22, 2021

marketing mentors

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agency and supplier rosters. Over the holiday period, a new movie from…

Why working and non-working spend analysis does not work anymore

August 29, 2016

industry news & trends, interesting observations, marketing process optimisation, media planning & buying, return on investment

…TrinityP3’s Budget KPI and ROI setting service helps you to implement the optimal goals, and goal-structure, to maximise team and supplier performance. Why do you need this service? Click here…

5 steps to getting your media mix right in 2020

October 26, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, media planning & buying, television & electronic production

…pay your media agency fairly. Sure you can always get your goods cheaper, however if you are seeing your agency as a “cheap” supplier then the chances are they will…

What is your agency retainer really paying for?

August 20, 2009

agency remuneration / compensation

…provided, multiplied by the overhead cost of the supplier and their profit margin. This is a measure of the costs of the resources. 2. Outputs: This compares the outputs or…

Managing Marketing Podcasts

July 18, 2015

…Salesforce Data & Audiences & Co-VP APAC Salesforce Women’s Network and she talks about building brands through better customer experience. Zena Churchill, the Director of Max & Buddy Marketing…

An advertising agency perspective on the business value of creativity

June 6, 2012

agency remuneration / compensation, agency solutions, marketing procurement, return on investment, strategic management

…Revenue Consultants. Of all the suppliers you procure how many of them are there to consult the top-line. How many of them have a direct affect on sales? One. Your…

Subscribe – Free marketing management resources

September 3, 2011

…— ANZ – Australia & New Zealand APAC – Asia Pacific EMEA – Europe, The Middle East & Africa LATAM – Central & South America NAFTA – USA, Canada &…

Top 10 considerations in selecting a new creative agency

November 18, 2011

agency remuneration / compensation, agency search & selection, Top 10

…market, no matter where they are located, or do you want the best local supplier. 3. What strategic sources do you need and want? If you need a business or…

Lessons to be learned on pitching your agency credentials from a pitch consultant

October 16, 2019

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. It is fair to say that in the past…

Why marketers and procurement experts should embrace more often

July 6, 2015

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…willing to learn about the intricacies of marketing supplier contracts. I’m seeing more procurement people with marketing specialism or experience being brought in to deal specifically with the marketing function….

Do agencies deserve the bad reputation they get?

January 6, 2020

agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. If you read the industry commentary about advertising agencies…

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Search

Can Start-ups Pitch Effectively In 2020?

A personal story that is not about advertising agency remuneration, but could be

Managing Marketing: The Current State Of Client And Agency Relationships

What Disney Pixar’s Movie ‘Soul’ tells us about the importance of mentoring

Why working and non-working spend analysis does not work anymore

5 steps to getting your media mix right in 2020

What is your agency retainer really paying for?

Managing Marketing Podcasts

Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

An advertising agency perspective on the business value of creativity

Subscribe – Free marketing management resources

Top 10 considerations in selecting a new creative agency

Lessons to be learned on pitching your agency credentials from a pitch consultant

Why marketers and procurement experts should embrace more often

Do agencies deserve the bad reputation they get?

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