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Top 10 misleading statements heard in TV advertising production – Infographic

September 1, 2017

…the original fee.” While the standard contract fee states this, rollover fees are negotiable. “They’re the only photographer/director/animator that can do the job.” While every creative supplier is individual, few…

What type of marketing management consulting do you need?

December 23, 2013

interesting observations, marketing procurement, strategic management

…Technology is driving this change, which is not just impacting media choice, but marketing strategy, agency and supplier types and roster structures, compensation, performance measures and in fact all aspects…

Our Approach to Media Value and Performance

September 11, 2018

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

The four essential stages of the pitch process

March 18, 2009

agency search & selection

…careful of recommendations from other suppliers as these can be tainted by self interest. TrinityP3 has supplier search and selection briefing templates and an extensive database of marketing services suppliers…

Measuring Creative Agency Workloads in Scopes of Work The ScopeMetric® Unit (SMU)

October 27, 2019

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

Managing agency scope of work to improve efficiencies and performance

September 11, 2018

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

Engagement, Performance & Process Agreements for Agencies

July 6, 2017

…suppliers through Service Level Agreements (SLAs), Key Performance Indicators (KPIs) and the like. But these are best applied to supplier relationships, which are more autonomous and less dependent on others…

The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012

November 19, 2012

agency solutions, interesting observations, marketing procurement, strategic management

…procurement to create ‘alignment’ from the marketing and communications strategy to the marketing and supplier structure and processes to deliver that strategy. This also includes insuring that there are suitable…

Achieving alignment and collaboration with our agency search and selection process

October 29, 2012

agency search & selection, agency solutions, marketing procurement

…process for Strategic Supplier Search & Selection. Previously, we had regularly invited the other strategic rostered agencies to participate in selected parts of the process to ensure collaborative fit. It…

Can Zero Based Budgeting spiral marketing budgets to zero?

April 27, 2020

interesting observations, marketing process optimisation, return on investment, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. There are two main reactions when the conversation with…

For Everyone Else

October 3, 2018

…in the market in that we work across a wide range of clients and categories, with a wider range of agencies and marketing suppliers in a multitude of markets. At…

February 2006

October 24, 2014

…the agency size? While some advertisers are happy to source the best provider in the market, no matter where they are located, most require a local supplier. Considering so much…

Leadership Trials of the Agency CEO

June 6, 2018

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations

…first published at Media Village TrinityP3’s Contract Review service is based on a mutually equitable remuneration model which ensures that your agency supplier contract is structured appropriately. Find out more…

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Search

Top 10 misleading statements heard in TV advertising production – Infographic

What type of marketing management consulting do you need?

Our Approach to Media Value and Performance

The four essential stages of the pitch process

Measuring Creative Agency Workloads in Scopes of Work The ScopeMetric® Unit (SMU)

Managing agency scope of work to improve efficiencies and performance

Engagement, Performance & Process Agreements for Agencies

The trends and changes in the agency and marketing landscape: Adforum Summit NYC 2012

Achieving alignment and collaboration with our agency search and selection process

Can Zero Based Budgeting spiral marketing budgets to zero?

For Everyone Else

February 2006

Leadership Trials of the Agency CEO

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