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RFI, RFT, RFP, the funny world of procurement.

August 11, 2006

…tender process that have absolutely no relationship to the engagement of a professional services supplier. Usually what has happened is the procurement professional has selected a “standard” supply contract or…

Open tenders are not the best way to select agencies

March 8, 2011

agency search & selection

…was company policy. Open Tender: def: A Tender that allows a wide range of Suppliers to Bid without restriction. Closed Tender: def: A Tender where the number of Suppliers invited…

‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?

October 12, 2020

agency search & selection, agency solutions, marketing process optimisation

…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. One of the reasons that regularly come up…

Why marketing restructures are rarely marketing transformations

September 28, 2020

marketing process optimisation, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. With so many organisations either looking or being forced…

The hidden cost of marketers’ lack of commitment

March 30, 2020

agency remuneration / compensation, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Faced with so much uncertainty, due to the Covid-19…

Has your CEO set up your marketing team to fail rather than succeed?

April 13, 2020

marketing process optimisation, return on investment, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. No matter the size of your company or organisation,…

4 thoughts on advertiser / agency relationships – BankWest & Host

August 29, 2014

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement

…supplier relationship then I don’t think either party will ever be satisfied or able to produce great work. How do you think agency relationships will change in the future? Host:…

Managing Marketing: The changing economics of the advertising agency business

July 29, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Michael Farmer, Chairman of Farmer & Company and the author of…

The Environmental Impact Of Advertising Within A Retail Store

August 31, 2020

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

Managing Marketing: The rapid evolution of marketing procurement?

November 4, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, podcasts, return on investment, strategic management

…to everything the brand just said. Bias to the brand side Darren: Now, I’ve noticed that particularly in the U.S. right, that it’s very biased to the supplier, right? That…

TrinityP3’s Media Relationship Diagnostic Practice

September 1, 2020

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

Newsletter 31 October 2018

October 31, 2018

…to look for and select the right agency or marketing supplier Looking for a new creative agency? Or a new specialist agency? Considering the time and effort involved you want…

Five poor behaviors in business that reflect badly on you

May 11, 2020

interesting observations

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. The often-quoted justification for poor manners in business is…

Agency Pitch Consultants Accused of ‘Double-Dip’

January 18, 2011

agency search & selection

…consultants in Australia and through Asia and around the world that use a financial model that is out of date and flawed. TrinityP3 do not charge agencies, or any supplier,…

Nathan Hodges on Agency Rosters – Episode 8

November 2, 2016

…roster. Is there a place for TrinityP3 on the advertisers supplier roster? If there is a topic you would like us to discuss or someone you would like us to…

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Search

RFI, RFT, RFP, the funny world of procurement.

Open tenders are not the best way to select agencies

‘Non-proactive’ is a major factor in wanting to change agencies. But what does it really mean?

Why marketing restructures are rarely marketing transformations

The hidden cost of marketers’ lack of commitment

Has your CEO set up your marketing team to fail rather than succeed?

4 thoughts on advertiser / agency relationships – BankWest & Host

Managing Marketing: The changing economics of the advertising agency business

The Environmental Impact Of Advertising Within A Retail Store

Managing Marketing: The rapid evolution of marketing procurement?

TrinityP3’s Media Relationship Diagnostic Practice

Newsletter 31 October 2018

Five poor behaviors in business that reflect badly on you

Agency Pitch Consultants Accused of ‘Double-Dip’

Nathan Hodges on Agency Rosters – Episode 8

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