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Managing agency scope of work to improve efficiencies and performance

September 11, 2018

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

Subscribe and make your marketing budget go further

June 1, 2020

…Middle East & Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) — Marketer Pocurement Agency Industry Supplier Other Address Select Country Afghanistan…

Did you want collaboration, cooperation or coordination with that marketing process?

August 27, 2012

agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management

…But with a buyer / supplier relationship between the marketer and the agencies and with the agencies competing with each other for share of budget, the self interest is not…

Our Approach to Media Value and Performance

September 11, 2018

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

Managing Marketing: The Crisis In The Loss Of Creative Confidence

October 23, 2020

agency solutions, interesting observations, Podcasts, return on investment

…over the last 20 years for instance that the balance has gone from agencies and clients at best-being partners to supplier and buyer. Nick: Yeah, I think we have. I…

What type of marketing management consulting do you need?

December 23, 2013

interesting observations, marketing procurement, strategic management

…Technology is driving this change, which is not just impacting media choice, but marketing strategy, agency and supplier types and roster structures, compensation, performance measures and in fact all aspects…

Aligning marketing expectations to marketing budget when establishing the agency scope of work

April 20, 2012

agency remuneration / compensation, agency search & selection, agency solutions, strategic management

…much you spent with a particular supplier, but we are yet to find a system that captures the volume, quality, quantity or complexity of the work delivered by the agency….

Top 10 misleading statements heard in TV advertising production – Infographic

September 1, 2017

…the original fee.” While the standard contract fee states this, rollover fees are negotiable. “They’re the only photographer/director/animator that can do the job.” While every creative supplier is individual, few…

Four key ways TrinityP3 delivers value to agencies

November 4, 2020

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…‘Agencies and Marketing Suppliers’. The other two are ‘Marketers and Advertisers’ and ‘Procurement and Sourcing’. The P3 stands for helping people achieve commercial purpose through the creative process. In this…

Managing Marketing: The rapid evolution of marketing procurement?

November 4, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, Podcasts, return on investment, strategic management

…to everything the brand just said. Bias to the brand side Darren: Now, I’ve noticed that particularly in the U.S. right, that it’s very biased to the supplier, right? That…

The four essential stages of the pitch process

March 18, 2009

agency search & selection

…careful of recommendations from other suppliers as these can be tainted by self interest. TrinityP3 has supplier search and selection briefing templates and an extensive database of marketing services suppliers…

Top 10 tips for winning new business – Infographic

April 19, 2018

…include attribution to TrinityP3 with this graphic. <a href=”https://www.trinityp3.com/top-10-tips-for-winning-new-business-infographic/”><img src=”https://www.trinityp3.com/wp-content/uploads/2018/04/Top-10-tips-for-winning-new-business.jpg” alt=”Top 10 tips for winning new business” width=”540px” border=”0″ /></a> From the infographic: 1. Strategy & Pipeline:…

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Search

Managing agency scope of work to improve efficiencies and performance

Subscribe and make your marketing budget go further

Did you want collaboration, cooperation or coordination with that marketing process?

Our Approach to Media Value and Performance

Managing Marketing: The Crisis In The Loss Of Creative Confidence

What type of marketing management consulting do you need?

Aligning marketing expectations to marketing budget when establishing the agency scope of work

Top 10 misleading statements heard in TV advertising production – Infographic

Four key ways TrinityP3 delivers value to agencies

Managing Marketing: The rapid evolution of marketing procurement?

The four essential stages of the pitch process

Top 10 tips for winning new business – Infographic

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