Global Marketing
Management Consultants

Search

Top 10 considerations in selecting a new creative agency

November 18, 2011

agency remuneration / compensation, agency search & selection, Top 10

…market, no matter where they are located, or do you want the best local supplier. 3. What strategic sources do you need and want? If you need a business or…

A personal story that is not about advertising agency remuneration, but could be

May 18, 2012

agency remuneration / compensation, agency solutions

…where you are investing significant amounts, it is important to achieve alignment where possible between the buyer and supplier and not just treat the relationship as a simple transaction of…

An advertising agency perspective on the business value of creativity

June 6, 2012

agency remuneration / compensation, agency solutions, marketing procurement, return on investment, strategic management

…Revenue Consultants. Of all the suppliers you procure how many of them are there to consult the top-line. How many of them have a direct affect on sales? One. Your…

Managing Marketing Podcasts

July 18, 2015

…marketing media & advertising event. Sandra Wiles is the Head of Partnerships & Integration at The Media Store and she talks about leveraging and optimising sponsorships. Tristan Ozinga…

What is your agency retainer really paying for?

August 20, 2009

agency remuneration / compensation

…provided, multiplied by the overhead cost of the supplier and their profit margin. This is a measure of the costs of the resources. 2. Outputs: This compares the outputs or…

5 steps to getting your media mix right in 2020

October 26, 2020

agency remuneration / compensation, agency solutions, marketing process optimisation, media planning & buying, television & electronic production

…pay your media agency fairly. Sure you can always get your goods cheaper, however if you are seeing your agency as a “cheap” supplier then the chances are they will…

Lessons to be learned on pitching your agency credentials from a pitch consultant

February 10, 2020

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. It is fair to say that in the past…

The good, the bad and the ugly of real-time bidding

December 2, 2013

agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing

…use of trading desks at both agencies and independent suppliers. The good side of programmatic buying Trading desks are a great opportunity to deliver data-led trading and allowing brands to…

Is marketing procurement cynical or just naive?

December 4, 2009

agency remuneration / compensation

…was heard to counter “No supplier of our is allowed to make more than 8% profit on revenue, because that is all we make”. When pointed out that we would…

How marketers are moving from agency relationships to a series of affairs

February 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing procurement

…in alignment with new skills resources on the client side. The appointment of a lead role internally for digital, social, mobile and the like, will stimulate the appointment of specialist…

…suppliers? This panel of questions focuses on evalu8ing your relationship with your suppliers and between your suppliers for alignment to business understanding, collaboration, communication, behaviors, deliverables and trust. Or click…

What is the best agency remuneration model for every advertiser?

August 1, 2016

agency remuneration / compensation, interesting observations, marketing procurement

…or supplier. This is why we invest so much time and effort into getting this right for our clients. TrinityP3’s Agency Remuneration and Negotiation service ensures that the way in…

Three pieces of advice for anyone entering the advertising industry

December 23, 2019

agency remuneration / compensation, agency solutions

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. I was recently invited to speak at the Miami…

What could be the cost of reducing your television production budget?

January 23, 2019

marketing procurement, television & electronic production

…in tradies or supplier vehicles doing business with the winery. This means that there would be minimal disruption to the shoot, unlike a public road where the traveling public would…

« Previous Page Next Page »

Search

Top 10 considerations in selecting a new creative agency

A personal story that is not about advertising agency remuneration, but could be

An advertising agency perspective on the business value of creativity

Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Managing Marketing Podcasts

What is your agency retainer really paying for?

5 steps to getting your media mix right in 2020

Lessons to be learned on pitching your agency credentials from a pitch consultant

Is marketing procurement cynical or just naive?

How marketers are moving from agency relationships to a series of affairs

Sample Questions

What is the best agency remuneration model for every advertiser?

Three pieces of advice for anyone entering the advertising industry

What could be the cost of reducing your television production budget?

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: Marketing Analytics

Why 96.5%* of marketers agree that market research needs to be treated with caution

The Marketers guide to Net Zero targets

Managing Marketing: High Performing Culture and Business Transformation