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Why it is time to remove creative agencies from the production process

March 13, 2013

agency solutions, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…two main directions this takes: Going directly to the suppliers the agencies have traditionally used and forming direct relationships with these suppliers eg. Production Companies, Post Production Companies, Print Studios,…

Managing agency scope of work to improve efficiencies and performance

September 11, 2018

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

The damage caused by poorly managed RFPs

July 2, 2014

agency search & selection, agency solutions, interesting observations, marketing procurement

…are unsuccessful or it all goes pear shaped or whatever, let us know. There is nothing worse than participating in a tender process as a supplier and then never hearing…

Measuring Creative Agency Workloads in Scopes of Work The ScopeMetric® Unit (SMU)

October 27, 2019

…ANZ – Australia & New Zealand APAC – Asia Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico…

Achieving alignment and collaboration with our agency search and selection process

October 29, 2012

agency search & selection, agency solutions, marketing procurement

…process for Strategic Supplier Search & Selection. Previously, we had regularly invited the other strategic rostered agencies to participate in selected parts of the process to ensure collaborative fit. It…

Our Approach to Media Value and Performance

September 11, 2018

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

Managing Marketing: The Crisis In The Loss Of Creative Confidence

October 23, 2020

agency solutions, interesting observations, podcasts, return on investment

…Podcast and Amazon Podcasts (the USA, UK, Germany & Japan only) Transcription: Darren: Welcome to Managing Marketing, a weekly podcast where we discuss the issues and opportunities facing marketing, media…

What type of marketing management consulting do you need?

December 23, 2013

interesting observations, marketing procurement, strategic management

…Technology is driving this change, which is not just impacting media choice, but marketing strategy, agency and supplier types and roster structures, compensation, performance measures and in fact all aspects…

The 30 essential marketing posts from 2015

December 23, 2015

agency remuneration / compensation, agency search & selection, data & direct marketing, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing, television & electronic production

…crazy, and here is the result. 25. 5 steps to finding an insightful market researcher – Jason Dunstone Often when discussing agency and supplier rosters with marketers, market research companies…

Top 10 misleading statements heard in TV advertising production – Infographic

September 1, 2017

…the original fee.” While the standard contract fee states this, rollover fees are negotiable. “They’re the only photographer/director/animator that can do the job.” While every creative supplier is individual, few…

Do you remunerate or compensate your agency?

July 28, 2017

agency remuneration / compensation, agency solutions, marketing procurement, return on investment

…many marketers and advertisers consider the relationship to be one of co-creation, being more like a partnership in the process, rather then a simple buyer and supplier relationship of purchasing…

Managing a brand with multiple stakeholders

October 5, 2006

agency remuneration / compensation

…involved in the process. There was a time when marketers could execute a communication campaign with their agency (creative & media) and perhaps one or two specialist suppliers. Today, the…

Four key ways TrinityP3 delivers value to agencies

November 4, 2020

agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement

…‘Agencies and Marketing Suppliers’. The other two are ‘Marketers and Advertisers’ and ‘Procurement and Sourcing’. The P3 stands for helping people achieve commercial purpose through the creative process. In this…

Engagement, Performance & Process Agreements

April 23, 2015

…Go back to all the Delivery & Implementation Performance Solutions here Find all the TrinityP3 Solutions & Services here FURTHER READING Read more on Engagement, Performance & Process Agreements here…

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Search

Managing agency scope of work to improve efficiencies and performance

The damage caused by poorly managed RFPs

Measuring Creative Agency Workloads in Scopes of Work The ScopeMetric® Unit (SMU)

Achieving alignment and collaboration with our agency search and selection process

Our Approach to Media Value and Performance

Managing Marketing: The Crisis In The Loss Of Creative Confidence

What type of marketing management consulting do you need?

Top 10 misleading statements heard in TV advertising production – Infographic

Do you remunerate or compensate your agency?

Managing a brand with multiple stakeholders

Four key ways TrinityP3 delivers value to agencies

Engagement, Performance & Process Agreements

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