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Newsletter 11 September 2019

…became involved in the media industry, procurement worked effectively in manufacturing and distribution, ferreting out non-value-added costs, improving processes, closing factories, investing in suppliers, and eliminating complexity. The result: improved…

If you think it’s expensive to hire a professional marketing management consultant to do the job, wait until you hire an amateur

…Europe. Also for agency remuneration benchmarking, relationship management and production assessments. Deep and broad Market Knowledge It was not just researching global best practice, I also recruited subject matter experts…

Newsletter- September 2012

…Zuckerberg). ADMA changing its name recently to the Association for Data Driven Marketing & Advertising. Even the AANA Congress earlier this year was finally saying data is critical when looking…

Identifying creative value for global advertisers

…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

…search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance management and production cost benchmarking. These issues often became the basis…