Global Marketing
Management Consultants

Search

Take the Pledge! End Madison Avenue’s Manslaughter!

September 15, 2017

agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, strategic management

…seeks to make logical, data-based, reasonable decisions and spend time on great creativity to drive growth. On the agency side, Ogilvy & Mather has recently tackled excessive complexity under CEO…

Why marketing communicators need to see through greenwashing and how to start

July 15, 2020

green marketing & sustainability

This post is by Belinda Noble , co-founder of Communicators Declare and founder of BeNoble Communications. She has a Masters in Leadership and experience spanning journalism, PR and communications. One…

Best time to negotiate agency fees – during pitch or post pitch?

May 7, 2010

agency search & selection

There is no right or wrong answer for this. Some people prefer to make their selection on quality and then negotiate price, other prefer to negotiate price at the same…

The Other Opioid Epidemic: The (Brief) High from Chasing New Business

October 23, 2017

agency search & selection, agency solutions, customer relationship management, green marketing & sustainability, interesting observations, strategic management

This post is by Michael Farmer, Chairman of TrinityP3 USA and author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, which…

Advertising climate change – are we all in denial?

May 3, 2013

data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production

Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which…

Industry joins push for climate change initiatives

October 22, 2009

green marketing & sustainability

Posted and published Monday Oct 19 2009 at The Australian newspaper Media section is a report by Lara Sinclair on the TckTckTck and Hopenhagen. Check it out. Have you signed…

International Day of Climate Action Saturday, October 24th.

October 22, 2009

green marketing & sustainability

The International Day of Climate Action organized by 350.org Already, over 4000 creative events are being planned in over 170 countries – from the slopes of Mt. Everest to the…

Blog Action Day – 31,000 Posts

October 19, 2009

green marketing & sustainability

As a participating Blogger in the Blog Action Day, I received this email from Robin Beck, the Lead Organiser for Blog Action Day 2009. It reads: You did it! Yesterday…

Blog Action Day – The time has come to turn Copenhagen into Hopenhagen

October 15, 2009

green marketing & sustainability

On December 7 2009, world leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen to determine the fate of our planet. You can take…

Green-washing. How to tread carefully on a planet full of environmental land-mines

May 14, 2009

green marketing & sustainability

I wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product…

Advertising’s role in mitigating climate change

April 6, 2009

green marketing & sustainability

How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the…

Carbon emissions. Who is The Biggest Loser?

April 1, 2008

green marketing & sustainability

Just for one moment let’s assume that a 30 second TV spot that is purchased becomes the advertisers responsibility. Just because the television is on anyway should not mean that…

Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

August 25, 2008

green marketing & sustainability

…advertisers’ emissions it will also send a message to the media channels and marketing suppliers to improve their footprint. And no, just shifting to on-line is not the simple answer….

Green-washing on the internet

April 18, 2008

green marketing & sustainability

Well, have you seen the new ‘eco friendly’ search engine launched this week from Yield Media? www.ecocho.com.au that claims to ‘offsets carbon emissions with no cost to the user. The…

Why the advertising industry needs educating in how to calculate carbon pollution contribution

September 7, 2020

green marketing & sustainability, industry news & trends

This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide-ranging knowledge of all areas of the advertising and procurement world and specialises in helping companies understand…

« Previous Page Next Page »

Search

Take the Pledge! End Madison Avenue’s Manslaughter!

Why marketing communicators need to see through greenwashing and how to start

Best time to negotiate agency fees – during pitch or post pitch?

The Other Opioid Epidemic: The (Brief) High from Chasing New Business

Industry joins push for climate change initiatives

International Day of Climate Action Saturday, October 24th.

Blog Action Day – 31,000 Posts

Blog Action Day – The time has come to turn Copenhagen into Hopenhagen

Green-washing. How to tread carefully on a planet full of environmental land-mines

Advertising’s role in mitigating climate change

Carbon emissions. Who is The Biggest Loser?

Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

Green-washing on the internet

Why the advertising industry needs educating in how to calculate carbon pollution contribution

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: Advertising and Marketing Last Year and Next

What does your business do to support Mature Workers?

Is a house style good for advertising agencies?

Managing Marketing: How Independent Agencies Win Corporate Clients