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October 3, 2018

…Transparency & Value Performance Digital & Technology Performance Agile Implementation Performance Sustainable Marketing Performance Contribute Interested in to our content, then contact us here with your proposal for either the…

Achieving alignment and collaboration with our agency search and selection process

October 29, 2012

agency search & selection, agency solutions, marketing procurement

…process for Strategic Supplier Search & Selection. Previously, we had regularly invited the other strategic rostered agencies to participate in selected parts of the process to ensure collaborative fit. It…

How evaluating your marketing process can improve the effectiveness

April 5, 2021

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, strategic management

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agency and supplier rosters. Quite regularly a post will pop up on…

February 2006

October 24, 2014

…the agency size? While some advertisers are happy to source the best provider in the market, no matter where they are located, most require a local supplier. Considering so much…

When did advertising forget its brand purpose?

February 19, 2020

agency solutions, return on investment, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. Interesting that not a week goes by when someone…

Lessons to be learned on pitching your agency credentials from a pitch consultant

October 16, 2019

agency search & selection, marketing procurement

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. It is fair to say that in the past…

Can Start-ups Pitch Effectively In 2020?

May 12, 2020

…- Australia & New ZealandAPAC – Asia PacificEMEA – Europe, the Middle East and AfricaLATAM – Central & South AmericaNAFTA – USA, Canada & Mexico Your Industry (required) MarketerPocurementAgencyIndustry SupplierOther…

Managing Marketing: The Use Of Weasel Words In Business And Marketing

June 14, 2019

interesting observations, marketing process optimisation, podcasts

…Yes. Darren: When you use it in marketing and you’re talking about a marketer collaborating in quotes, with their suppliers, in actual fact, the supplier is just providing the service…

Past, present or future – which tells you more about your agency fees?

January 27, 2021

agency remuneration / compensation, marketing procurement, resource rate calculator

…the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agency and supplier rosters. Wondering if your agency fee is fair and…

Why working and non-working spend analysis does not work anymore

August 29, 2016

industry news & trends, interesting observations, marketing process optimisation, media planning & buying, return on investment

…TrinityP3’s Budget KPI and ROI setting service helps you to implement the optimal goals, and goal-structure, to maximise team and supplier performance. Why do you need this service? Click here…

Managing Marketing: Putting the value back into agency remuneration

August 12, 2016

agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, podcasts

…Mike: But we were willing to put money into equations and that just changed the conversation. So you go from being a supplier or someone who makes ads and marketing…

Managing Marketing: The changing economics of the advertising agency business

July 29, 2016

agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, podcasts, strategic management

…the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Michael Farmer, Chairman of Farmer & Company and the author of…

Media Minutes

May 25, 2021

…& watch video > Annoying you Media Agency Five things that will really annoy your media agency. Great clients always get the best media agency people delivering the best…

Why a scope of work is essential for managing agency value

October 24, 2018

agency remuneration / compensation, agency solutions

…agency and each supplier (assuming of course you raised all of the relevant Purchase Orders (POs) and applied the appropriate purchase codes). But what they never have a record of…

Unlocking performance post lockdown – UK

May 20, 2020

Topic: Unlocking performance post lockdown – Create more marketing value with less budget Date: Friday May 15 Time: 12.00 – 13.00h BST Presenters: Darren Woolley & Jeremy Taylor, TrinityP3 Description:…

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Search

For Everyone Else

Achieving alignment and collaboration with our agency search and selection process

How evaluating your marketing process can improve the effectiveness

February 2006

When did advertising forget its brand purpose?

Lessons to be learned on pitching your agency credentials from a pitch consultant

Can Start-ups Pitch Effectively In 2020?

Managing Marketing: The Use Of Weasel Words In Business And Marketing

Past, present or future – which tells you more about your agency fees?

Why working and non-working spend analysis does not work anymore

Managing Marketing: Putting the value back into agency remuneration

Managing Marketing: The changing economics of the advertising agency business

Media Minutes

Why a scope of work is essential for managing agency value

Unlocking performance post lockdown – UK

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