Topic: Unlocking performance post lockdown – Create more marketing value with less budget Date: Friday May 15 Time: 12.00 – 13.00h BST Presenters: Darren Woolley & Jeremy Taylor, TrinityP3 Description:…
Topic: Unlocking performance post lockdown – Create more marketing value with less budget Date: Friday May 8 Time: 12.00 – 13.00h CEST Presenters: Dennis Flad, Prospire & Darren Woolley, TrinityP3…
…Pacific EMEA – Europe, the Middle East and Africa LATAM – Central & South America NAFTA – USA, Canada & Mexico Your Industry (required) Marketer Pocurement Agency Industry Supplier Other…
…collecting, analysing and benchmarking agency remuneration for more than a decade across all major agency supplier categories including creative, digital, media, design, social and the disciplines within each of these…
…the marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. After I wrote this article in Media Village…
…challenges. No wonder marketers are facing more complex problems than ever before. What are your major marketing challenges? Marketing Performance Agency Roster & Performance Media Transparency & Value Digital &…
…became involved in the media industry, procurement worked effectively in manufacturing and distribution, ferreting out non-value-added costs, improving processes, closing factories, investing in suppliers, and eliminating complexity. The result: improved…
…Europe. Also for agency remuneration benchmarking, relationship management and production assessments. Deep and broad Market Knowledge It was not just researching global best practice, I also recruited subject matter experts…
…& science of strategic business management – within the awesome range of skills it takes today to be an effective and successful business manager. How many professional business managers have…
…these are actually not value drivers, or benefits, but simply a list of agency features. Simply entry-level attributes for any agency or marketing supplier. After all who would possibly want…
…is where there is a specific, one-off solution or recommendation required of the supplier. Typically we see this in many Government processes, where they distribute a specific brief to agencies…
…search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance management and production cost benchmarking. These issues often became the basis…
…of Freedman International, who has a focus on raising the standards of international marketing. The conference was packed with global marketing attendees from client and supplier companies. The venue was…
This morning I was talking to a group from the AMPA (Australian Promotional Marketing Association) about supplier selection, remuneration and collaboration. Being a smallish audience of 20 – 25 people…
…businesses in the current market conditions. So who should care about this? Of course the companies with the issues but also their media agencies and even the media suppliers who…