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Advertising climate change – are we all in denial?

May 3, 2013

data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production

Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which…

IT industry’s carbon footprint equal to aviation’s

July 1, 2008

green marketing & sustainability

…message that the IT industry needs to address this issue now.” Liam Newcombe, Director of Research & Policy at Romonet says: “We believe this is a very positive step forward…

Industry joins push for climate change initiatives

October 22, 2009

green marketing & sustainability

Posted and published Monday Oct 19 2009 at The Australian newspaper Media section is a report by Lara Sinclair on the TckTckTck and Hopenhagen. Check it out. Have you signed…

Blog Action Day – The time has come to turn Copenhagen into Hopenhagen

October 15, 2009

green marketing & sustainability

On December 7 2009, world leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen to determine the fate of our planet. You can take…

Green-washing. How to tread carefully on a planet full of environmental land-mines

May 14, 2009

green marketing & sustainability

I wait with interest for the final release of the AANA’s environmental code of conduct. The aim is to produce an advertisers guide on how to sell a “Green’ product…

Advertising’s role in mitigating climate change

April 6, 2009

green marketing & sustainability

How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the…

Why marketing communicators need to see through greenwashing and how to start

July 15, 2020

green marketing & sustainability

This post is by Belinda Noble , co-founder of Communicators Declare and founder of BeNoble Communications. She has a Masters in Leadership and experience spanning journalism, PR and communications. One…

Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

August 25, 2008

green marketing & sustainability

…advertisers’ emissions it will also send a message to the media channels and marketing suppliers to improve their footprint. And no, just shifting to on-line is not the simple answer….

Big Brother’s shrinking carbon footprint from it’s rating demise.

July 19, 2008

green marketing & sustainability

As the station bosses worried themselves, then the show into an early grave, there is some good news. Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere…

The carbon impact of printing. A simple guide

July 19, 2008

green marketing & sustainability

1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your…

Why do top advertising agencies lose business?

April 27, 2011

agency remuneration / compensation, agency search & selection, interesting observations

Earlier this month, Avi Dan posted “Gone In 30-Seconds: The 5 Top Reasons Why Agencies Get Fired” on his Forbes blog that the top 5 reasons advertising agencies get fired…

Television Production Review – Case study

March 22, 2010

case studies, television & electronic production

…using TP3’s database and category expertise. Process: TP3 carried out a series of cost assessments using the historic data supplied being the scripts, agency and TV production house estimates Timeline:…

10 reasons you may need to re-evaluate your agency relationship

August 8, 2012

agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management

This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency…

Measure, manage and maximise the client agency relationships

March 21, 2010

Evalu8ing - Relationship Performance Monitoring

Marketing communications continues to become more complex and challenging. More consumer channels is leading to more specialist service providers meaning more agencies and other suppliers to manage and align. Long…

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IT industry’s carbon footprint equal to aviation’s

Industry joins push for climate change initiatives

Blog Action Day – The time has come to turn Copenhagen into Hopenhagen

Green-washing. How to tread carefully on a planet full of environmental land-mines

Advertising’s role in mitigating climate change

Why marketing communicators need to see through greenwashing and how to start

Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

Big Brother’s shrinking carbon footprint from it’s rating demise.

The carbon impact of printing. A simple guide

Why do top advertising agencies lose business?

Television Production Review – Case study

10 reasons you may need to re-evaluate your agency relationship

Measure, manage and maximise the client agency relationships

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