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Marketing and Business Transformation – How involved should marketers be?

February 6, 2019

interesting observations, marketing process optimisation, marketing procurement

…is ‘mutuality’. I’m sure you can appreciate that this principle would be active in guiding transformation actions and how they are implemented, such that the impact internally or externally, fits…

Why marketing is the source of optimism in business

March 25, 2020

interesting observations, strategic management

…marketing process. He is considered a global thought leader on optimising marketing productivity and performance across marketing agency and supplier rosters. If there is a centre of optimism in any…

10 trends in strategic marketing management for 2013

January 21, 2013

agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production

…move from a roster of agencies to a single supplier, purpose built as a single client agency within a holding company. This is a reaction to the increasing diversity of…

The art of saying no to clients without feeling guilty

May 2, 2016

agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends

…risk. In one case a client was demanding the agency provide an invoice to receive funds to pay a third party supplier it turned out had a financial arrangement with…

Why Agency Makeovers are Difficult

December 4, 2017

agency remuneration / compensation, agency solutions, industry news & trends, interesting observations

…has been ever-present. In manufacturing, domestic supplier relationships were ditched, as lower-cost global suppliers were identified and secured. This gutted domestic manufacturing employment in permanent ways and destabilised the lives…

10 ways the CFO could help their CMO be more financially and commercially successful

July 25, 2016

interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management

…and ROI setting service helps you to implement the optimal goals, and goal-structure, to maximise team and supplier performance. Why do you need this service? Click here to learn more…

Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”

May 25, 2012

green marketing & sustainability, industry news & trends, interesting observations, strategic management

On May 10 in New York, I attended The Internationalist 100 to celebrate the announcement of the annual list of 100 Marketing Leaders. The event, “Brand Growth in a Socially…

How Green is Aussie Media?

November 7, 2009

green marketing & sustainability

The environmental footprints of media companies have left deep indents on green audits carried out globally. Australia’s media claims to be doing the right thing, but are they? Sophia…

Can Cloud Computing reduce carbon pollution?

September 21, 2011

green marketing & sustainability

TrinityP3’s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention. It answers the questions: “Does cloud computing have the potential…

Breaking up (with your agency) is never easy I know

October 10, 2012

agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement

…to the agreed timeline. The transition plan should also include risk assessments and critical steps and processes to ensure a smooth transition to the new arrangement. Darren Woolley Don’t When…

8 reasons for Evalu8ing your advertising agencies, rather than just survey them

March 12, 2012

agency solutions, Evalu8ing - Relationship Performance Monitoring

Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) from TrinityP3 Marketing Management Consultants With more and more agencies and suppliers on most marketer’s rosters, having a fast,…

Why the advertising industry needs educating in how to calculate carbon pollution contribution

September 7, 2020

green marketing & sustainability, industry news & trends

This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide-ranging knowledge of all areas of the advertising and procurement world and specialises in helping companies understand…

Carbon emission reduction NOT Carbon neutral

June 12, 2008

green marketing & sustainability

Having just returned from the UK it is interesting to reflect on the differences between the approaches to carbon emissions. In the UK they have had a government who recognized…

Comparing carbon emissions

March 13, 2008

green marketing & sustainability

With all the new terms appearing around the world of greenhouse gases it is hard to keep up. Carbon offsets, carbon trading, carbon neutral and green washing are a few…

To DVD or not to DVD? Comparing carbon emissions

April 1, 2008

green marketing & sustainability

When looking at the world of marketing communications it’s starting to get harder to know if you are doing the ‘right thing’ by the environment. Should I specify recycled stock…

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Marketing and Business Transformation – How involved should marketers be?

Why marketing is the source of optimism in business

The art of saying no to clients without feeling guilty

Why Agency Makeovers are Difficult

10 ways the CFO could help their CMO be more financially and commercially successful

Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”

How Green is Aussie Media?

Breaking up (with your agency) is never easy I know

8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Why the advertising industry needs educating in how to calculate carbon pollution contribution

Carbon emission reduction NOT Carbon neutral

Comparing carbon emissions

To DVD or not to DVD? Comparing carbon emissions

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