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The Ten Most Common Traps for Marketing Directors

agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management

…measurement. There’s a lot, you can actually measure them. Media Transparency, Performance and Value Assessment 4. No agency roster strategy Great marketers have structures internally and externally that align to…

Benchmarking the marketing FTEs within your organisation

agency remuneration / compensation, agency solutions, customer relationship management, marketing process optimisation, marketing procurement, media planning & buying, resource rate calculator, social media & digital marketing, strategic management, television & electronic production

…business) Organisational chart for marketing communications identifying in-house resources Total FTEs for Marketing Communications Total salary cost for Marketing Communications Number of external agencies / suppliers managed Number of internal…

FAQ

…more. Their external agencies and suppliers have included everything from research companies to call centres and marketing technology suppliers to print houses. Event management companies to data analytics specialists and…

May 2007

…strategy assessment to SEM training, supplier selection and category benchmarking. To know more about your current digital marketing spend, contact Russell Easther on 03 9682 6800 or at russell@p3.com.au  …

May 2007/1

…Specialised services range from digital strategy assessment to SEM training, supplier selection and category benchmarking. To know more about your current digital marketing spend, contact Russell Easther on 03 9682…

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