Retainers: good to better, better to best
TweetShareShareBufferPinMany marketers have moved from media commissions and service fees to retainer-based remuneration models. Yet although retainers often provide a minimum of […]
Year: 2009
Steps to Maximize Marketing Value
TweetShareShareBufferPinNowadays, everyone’s trying to squeeze more out of their marketing budget than ever. From reviewing agencies to evaluating internal relationships, there’s plenty […]
The four essential stages of the pitch process
TweetShareShareBufferPinIn any pitch process for marketing services providers, whether it be for a full-service agency scope of work or a specific media, […]
The difference between paying consultants on percentage of savings and success fees
TweetShareShareBufferPinIt is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have identified. But […]