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Tag Archives: AANA

AANA Connect Conference – 10 take-outs to take-away

Share24 Tweet +12 ShareShares 26This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

Posted in agency solutions, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , |

The lack of transparency in media agencies is due to the agency remuneration models used

Share31 Tweet3 +11 ShareShares 35While the statement that the industry is on the “cusp of a meltdown” is melodramatic, the current media agency remuneration model is unsustainable. But many in the industry have known this for a number of years. … Continue reading

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Agency Pitch Consultants Accused of ‘Double-Dip’

Share Tweet +1 ShareShares 0AdAge today reports that Steve Blamer, ex-Grey CEO and FCB Global CEO, has set up his own pitch consultancy. To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail … Continue reading

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Is creativity valued in marketing and advertising? – Caxton Speech

Share1 Tweet +1 ShareShares 1This is the speech I gave at the Caxton Awards this weekend past in Noosa, Queensland. DW: I think on a weekend and at an event like this, designed to recognise and acknowledge creativity, it is … Continue reading

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Challenges facing marketers in managing their agency relationships

Share1 Tweet +1 ShareShares 1This is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges … Continue reading

Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation | Tagged , , , , , , , , , , , |