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Tag Archives: accountability

11 trends in marketing services for 2011

Share Tweet +1 ShareShares 0In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus … Continue reading

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Has advertising come of age?

Share Tweet +1 ShareShares 0For the 21st Anniversary of the Brisbane Advertising Association, I was asked to address the question “has advertising come of age?” Advertising is the world’s second oldest profession, with the modern form of advertising agencies coming … Continue reading

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What is your agency retainer really paying for?

Share9 Tweet +1 ShareShares 9Retainers have become the most popular type of remuneration model for all types of advertising agencies including media, creative and increasingly digital and other marketing services. These retainers are based on resources being supplied by the … Continue reading

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