TrinityP3 logo

Tag Archives: AdAge

Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , , | Comments Off on Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Agency Pitch Consultants Accused of ‘Double-Dip’

Share Tweet +1 ShareShares 0AdAge today reports that Steve Blamer, ex-Grey CEO and FCB Global CEO, has set up his own pitch consultancy. To promote the birth of the Blamer Partnership, Mr. Blamer (unfortunate name) took up a good-old-fashioned direct-mail … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , | Comments Off on Agency Pitch Consultants Accused of ‘Double-Dip’

The top 10 advertising jingles of the century?

Share Tweet +1 Share1Shares 1Love them or hate them, great jingles have a way of getting stuck in your head. Forbes.com has just published the top 10 greatest jingles as voted by CMOs and Ad Executives in the US. 1. … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , | Comments Off on The top 10 advertising jingles of the century?