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Tag Archives: Adforum

Agencies rethink creative

Share Tweet +1 ShareShares 0Today’s AAF Smart Brief reports that a segment on National Public Radio says that “the demand for ads that engage users on multiple platforms has forced traditional agencies to rethink creative and the types of workers … Continue reading

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Entertaining & communicating with customers in a connected world

Share4 Tweet +1 ShareShares 4At the AdForum CEO Summit in NYC early October this year I met Faris Yakob from Spies & Assassins, part of MDC & Partners. As part of his presentation on the agency he presented this video … Continue reading

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Agency global heavyweights stress digital – Adforum Final Day

Share Tweet +1 ShareShares 0 NEW YORK: The final day of the Adforum CEO Summit (9 October New York time) saw the clash of the marketing communication Network big guns stress digital integration. David Jones, global CEO of Havas, provided … Continue reading

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Measure, measurement and accountability failure – Adforum Day 4

Share Tweet +1 ShareShares 0NEW YORK: Even here in New York City, the home of advertising, at the Adforum CEO Summit, agencies are talking about results and accountability but the reality is sadly lacking. Today we met with two of … Continue reading

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Procurement v consultants – Adforum Day 3

Share Tweet +1 ShareShares 0NEW YORK: Five brave procurement professionals faced up to 28 pitch consultants on day three (7 October New York time) of the AdForum CEO Summit in New York City, but who came out on top? Interestingly, … Continue reading

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The good, the bad and the ugly – Adforum Day 2

Share Tweet +1 ShareShares 0NEW YORK: Today (6 October New York time) was the good, the big, the bad and the ugly at the AdForum CEO summit. Presentations with Ogilvy, BBDO, Leo Burnett, Dentsu, 180 LA and Profero. I will … Continue reading

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Digital as a specialty is dead – Adforum Day 1

Share Tweet +1 ShareShares 0NEW YORK: The big talk among pitch consultants that have gathered in New York for the Adforum CEO Summit is that digital no longer exists as a speciality. Apparently digital is dead as a speciality, because … Continue reading

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