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Tag Archives: Adnews
Leading Strategic Marketing Consultant in Australia’s AdNews Power 50
Once again Darren Woolley, MD of TrinityP3 features in the AdNews Power 50. Darren is compared to the character from Pulp Fiction – Winston “The Wolf” Wolfe (Harvey Keitel) as the strategic marketing consultant and agency solutions specialist called on to save the day.
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Posted in industry news & trends
Tagged Adnews, agency compensation, agency solutions, Australia, Darren Woolley, marketing and advertising, power 50, strategic marketing consultant, TrinityP3
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When agency pitches go wrong – or the dangers of DIY pitches
Share Tweet +1 ShareAustralian AdNews Magazine has an Off the Record section with gossip, rumour and unsubstantiated stories. This is the one area a marketer does not want to end up. It usually means there is a negative buzz in … Continue reading
Posted in agency search & selection
Tagged Adnews, agency selection, Off the record, pitch, review
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Win International Awards – Lose the business: It happens a lot
Share Tweet +1 ShareHow often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy Pop” campaign developed by The … Continue reading
Marketers buy advertising agencies on value and not price
Share Tweet +1 ShareAt the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. … Continue reading
Posted in agency remuneration / compensation
Tagged Adnews, agency, Caxtons, CBA, CommBank, Commonwealth Bank, Compensation, discounting, fees, Jon Bradshaw, Lion Nathan, Mark Murray, Marketing, remuneration
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What TrinityP3 is known for and what we do
Share Tweet +1 ShareOn the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from … Continue reading
Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production
Tagged Adnews, Agencies, B&T, Campaign, Campaign Brief, Caxton, Compensation, D-Man, Digital, George Patterson Y&R, GPY&R, Introduction, Marketeers, Marketers, Marketing, media, Mumbrella, production, remuneration, Speech, Trade Press
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The social and financial considerations of agency remuneration
Share Tweet +1 ShareWatching Mad Men reminds me of the wonderful life of advertising before the demise of media commissions and service fees. A time where the agency was full of people with the time to go to long lunches, … Continue reading
Posted in agency remuneration / compensation
Tagged Adnews, Advertising, Compensation, Dan Ariely, Mad Men, media commission, production rate cards, remuneration, Retainers
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Agency global heavyweights stress digital – Adforum Final Day
Share Tweet +1 ShareNEW YORK: The final day of the Adforum CEO Summit (9 October New York time) saw the clash of the marketing communication Network big guns stress digital integration. David Jones, global CEO of Havas, provided an inspirational … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, Advertising, CEO Summit, Digital, social media
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Procurement v consultants – Adforum Day 3
Share Tweet +1 ShareNEW YORK: Five brave procurement professionals faced up to 28 pitch consultants on day three (7 October New York time) of the AdForum CEO Summit in New York City, but who came out on top? Interestingly, every … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, CEO Summit, Marketing, Procurement
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The good, the bad and the ugly – Adforum Day 2
Share Tweet +1 ShareNEW YORK: Today (6 October New York time) was the good, the big, the bad and the ugly at the AdForum CEO summit. Presentations with Ogilvy, BBDO, Leo Burnett, Dentsu, 180 LA and Profero. I will let … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, Advertising, creativity, networks, pitches
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Digital as a specialty is dead – Adforum Day 1
Share Tweet +1 ShareNEW YORK: The big talk among pitch consultants that have gathered in New York for the Adforum CEO Summit is that digital no longer exists as a speciality. Apparently digital is dead as a speciality, because everything … Continue reading
Posted in agency search & selection
Tagged Adforum, Adnews, CEO Summit, Digital, media, social media, TrinityP3
Comments Off on Digital as a specialty is dead – Adforum Day 1
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