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Tag Archives: Adnews

The lack of transparency in media agencies is due to the agency remuneration models used

Share Tweet +1 ShareWhile the statement that the industry is on the “cusp of a meltdown” is melodramatic, the current media agency remuneration model is unsustainable. But many in the industry have known this for a number of years. It … Continue reading

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Leading Strategic Marketing Consultant in Australia’s AdNews Power 50

Once again Darren Woolley, MD of TrinityP3 features in the AdNews Power 50. Darren is compared to the character from Pulp Fiction – Winston “The Wolf” Wolfe (Harvey Keitel) as the strategic marketing consultant and agency solutions specialist called on to save the day.
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When agency pitches go wrong – or the dangers of DIY pitches

Share Tweet +1 ShareAustralian AdNews Magazine has an Off the Record section with gossip, rumour and unsubstantiated stories. This is the one area a marketer does not want to end up. It usually means there is a negative buzz in … Continue reading

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Win International Awards – Lose the business: It happens a lot

Share Tweet +1 ShareHow often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy Pop” campaign developed by The … Continue reading

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Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareAt the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. … Continue reading

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What TrinityP3 is known for and what we do

Share Tweet +1 ShareOn the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from … Continue reading

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The social and financial considerations of agency remuneration

Share Tweet +1 ShareWatching Mad Men reminds me of the wonderful life of advertising before the demise of media commissions and service fees. A time where the agency was full of people with the time to go to long lunches, … Continue reading

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Agency global heavyweights stress digital – Adforum Final Day

Share Tweet +1 ShareNEW YORK: The final day of the Adforum CEO Summit (9 October New York time) saw the clash of the marketing communication Network big guns stress digital integration. David Jones, global CEO of Havas, provided an inspirational … Continue reading

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Procurement v consultants – Adforum Day 3

Share Tweet +1 ShareNEW YORK: Five brave procurement professionals faced up to 28 pitch consultants on day three (7 October New York time) of the AdForum CEO Summit in New York City, but who came out on top? Interestingly, every … Continue reading

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The good, the bad and the ugly – Adforum Day 2

Share Tweet +1 ShareNEW YORK: Today (6 October New York time) was the good, the big, the bad and the ugly at the AdForum CEO summit. Presentations with Ogilvy, BBDO, Leo Burnett, Dentsu, 180 LA and Profero. I will let … Continue reading

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Digital as a specialty is dead – Adforum Day 1

Share Tweet +1 ShareNEW YORK: The big talk among pitch consultants that have gathered in New York for the Adforum CEO Summit is that digital no longer exists as a speciality. Apparently digital is dead as a speciality, because everything … Continue reading

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