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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

The lack of transparency in media agencies is due to the agency remuneration models used

April 30, 2012

The current media agency remuneration model is unsustainable. Demands for lower cost from media agencies, driven by procurement, has seen media agency fees drop globally.