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Tag Archives: advertisers
Sydney Morning Herald shows marketers not taking advantage of the moment
Share20 Tweet +12 ShareShares 22This post is by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified to ‘Train the … Continue reading
Is creativity really valued in marketing & advertising?
Share Tweet +1 ShareShares 0At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they … Continue reading
Posted in agency remuneration / compensation
Tagged advertisers, Caxton Award, Compensation, creativity, Margin, Marketers, production, profit, remuneration, value
Comments Off on Is creativity really valued in marketing & advertising?
Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!
Share Tweet +1 ShareShares 0According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, … Continue reading
Posted in green marketing & sustainability
Tagged advertisers, carbon, CO2-e, commercial print, direct marketing, emissions, footprint, Marketing, media
Comments Off on Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!
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