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Tag Archives: advertisers

Sydney Morning Herald shows marketers not taking advantage of the moment

Share Tweet +1 ShareThis post is by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified to ‘Train the Trainer’ … Continue reading

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Is creativity really valued in marketing & advertising?

Share Tweet +1 ShareAt the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they spend … Continue reading

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Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

Share Tweet +1 ShareAccording to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, this … Continue reading

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