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Tag Archives: advertising agencies

Is the media industry all talk and no action?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying, social media & digital marketing | Tagged , , , , , , , , | 1 Comment

Why in-house advertising services work… and why they don’t

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, customer relationship management, data & direct marketing, interesting observations, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , | 14 Comments

Cultural barriers to change in advertising agencies

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, agency solutions, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | 10 Comments

Is your advertising agency a supplier or a partner?

Share Tweet +1 ShareWhile many people in the industry talk about being in partnership with their agency or with their client, the majority of remuneration models do not support this position. Many advertisers and their procurement executives take a buyer/supplier … Continue reading

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TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Share Tweet +1 Share2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged , , , , , , , , , , , | Comments Off on TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Ad agencies can demand to be paid for ideas and resources, but where is the value?

Share Tweet +1 ShareWhy should advertisers and marketers pay for ideas when agencies have from the dawn of advertising been willing to give away the ideas and increasingly, the resources to conceive them? For the agency the money has always … Continue reading

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged , , , , , , , | 2 Comments

Balancing risk and reward in value based advertising agency compensation

Share Tweet +1 ShareLast week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion I made the distinction that VBC can be segmented into two approaches – Output Based Price and … Continue reading

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The death of advertising agencies

Share Tweet +1 ShareI saw this on Mumbrella today. And while I agree with Dr Mumbo that it is ironic that the film was made by Saatchi & Saatchi, to quote Mark Twain “Reports of my death are greatly exaggerated.”

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