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Tag Archives: advertising agency selection

The importance of chemistry meetings in the advertising agency selection process

Share24 Tweet +12 Share5Shares 31I was talking with a colleague in the UK about the “pitch” process and he mentioned that they do not run chemistry sessions because “they are a waste of time”. I was surprised and curious. I … Continue reading

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World’s “next practice” in advertising agency selection

Share6 Tweet +12 ShareShares 8There has been much discussion on pitch processes in the industry globally in the past 12 months. In the UK ISBA and the IPA have launched a website called TheGoodPitch while in the USA the ANA … Continue reading

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