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Tag Archives: Advertising agency

Defining the changing role of the advertising agency

Share63 Tweet1 +12 ShareShares 66This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s a thorny question for you – what’s the role of your advertising agency today? … Continue reading

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An advertising agency perspective on the business value of creativity

Share10 Tweet +12 ShareShares 12At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing … Continue reading

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The world’s worst advertising agency scope of work defined by a marketer

Share67 Tweet +12 Share3Shares 72I know that no one except lawyers, and some procurement people enjoy reading contracts, but in fact contracts are interesting and important documents as they define the terms and conditions of a relationship between two parties. … Continue reading

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Advertising industry addresses negative connotation, but it could be too little too late

Share10 Tweet +12 ShareShares 12Katharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and advertising agency Arnold … Continue reading

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Calculating agency compensation on your iPhone with TrinityP3’s new iPhone app

Calculate agency compensation using a new iPhone App developed by TrinityP3. The TrinityP3 Resource Rate Calculator App will allow users to calculate overhead and profit multiples on direct salary costs and much more.
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An interesting way to get around global alignments

Share Tweet +1 ShareShares 0There are quite a few marketers that feel like they are “stuck” with their advertising and media agencies. This is because the agency was appointed at the global “AOR” Agency of Record often in the US … Continue reading

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Creative Agency Search & Selection – Case study

Share Tweet +1 ShareShares 0 Company Category: Global Telecommunications Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications. Challenging Problem: Client engaged TP3 to facilitate a … Continue reading

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Retainers: good to better, better to best

Share Tweet +1 ShareShares 0Many marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal … Continue reading

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Leo Burnett Pay Up to the US Government for Alleged Over Billing

Share Tweet +1 ShareShares 0In AdAge today is a report that Leo Burnett has paid the US Government $USD 15.5 million to settle a legal dispute on over billing for the “Army of One” campaign. While the agency denies any … Continue reading

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