Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
Russel Howcroft CEO Y&R Brands, gives his perspective at the CIPSA Category Week in Sydney on navigating the murky waters of marketing procurement.
Imagine my surprise and horror when asked to review a current agency contract worth several million dollars which defined the scope of work of the agency as:
The advertising industry is beginning to address the image problem that threatens to make advertising careers unattractive to new, young talent. What are the issues here?