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Tag Archives: Advertising agency
An advertising agency perspective on the business value of creativity
Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing procurement”. … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing procurement, return on investment, strategic management
Tagged Advertising agency, australian business, brand management, business value, CIPSA, creativity, marketing procurement, Procurement, russel howcroft, y&r brands
Comments Off on An advertising agency perspective on the business value of creativity
The world’s worst advertising agency scope of work defined by a marketer
Share Tweet +1 ShareI know that no one except lawyers, and some procurement people enjoy reading contracts, but in fact contracts are interesting and important documents as they define the terms and conditions of a relationship between two parties. My … Continue reading
Advertising industry addresses negative connotation, but it could be too little too late
Share Tweet +1 ShareKatharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and advertising agency Arnold Worldwide … Continue reading
Calculating agency compensation on your iPhone with TrinityP3’s new iPhone app
Calculate agency compensation using a new iPhone App developed by TrinityP3. The TrinityP3 Resource Rate Calculator App will allow users to calculate overhead and profit multiples on direct salary costs and much more.
Continue reading
Posted in agency remuneration / compensation, industry news & trends
Tagged Advertising agency, agency compensation, agency remuneration, agency solutions, Apple, Darren Woolley, iphone, iphone app, strategic marketing consulting, TrinityP3
Comments Off on Calculating agency compensation on your iPhone with TrinityP3’s new iPhone app
An interesting way to get around global alignments
Share Tweet +1 ShareThere are quite a few marketers that feel like they are “stuck” with their advertising and media agencies. This is because the agency was appointed at the global “AOR” Agency of Record often in the US or … Continue reading
Posted in agency search & selection
Tagged Advertising agency, agency of record, digital advertising, digital agency, electronic advertising, Global agencies, global alignment, global network, print advertising
Comments Off on An interesting way to get around global alignments
Creative Agency Search & Selection – Case study
Share Tweet +1 ShareCompany Category: Global Telecommunications Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications. Challenging Problem: Client engaged TP3 to facilitate a full service … Continue reading
Posted in agency search & selection, case studies
Tagged Advertising agency, agency search, agency selection, Case study, digital agency, media agency, sponsorship
Comments Off on Creative Agency Search & Selection – Case study
Retainers: good to better, better to best
Share Tweet +1 ShareMany marketers have moved from media commissions and service fees to retainer based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, the can become problematic at renewal or … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising agency, agency remuneration, best practice, fees, media agency, Retainers
Comments Off on Retainers: good to better, better to best
Leo Burnett Pay Up to the US Government for Alleged Over Billing
Share Tweet +1 ShareIn AdAge today is a report that Leo Burnett has paid the US Government $USD 15.5 million to settle a legal dispute on over billing for the “Army of One” campaign. While the agency denies any wrong … Continue reading
Posted in agency remuneration / compensation, public sector
Tagged Advertising agency, audits, benchmarking, contracts, over-billing, transparency
Comments Off on Leo Burnett Pay Up to the US Government for Alleged Over Billing
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