Defining the changing role of the advertising agency
What is the role of your advertising agency today? Here are ten questions to help you define the changing roles of your agencies more clearly.
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Management Consultants
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Global Marketing
Management Consultants
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Global Marketing
Management Consultants
Management Consultants
Advertising agency Tag
An advertising agency perspective on the business value of creativity
Russel Howcroft CEO Y&R Brands, gives his perspective at the CIPSA Category Week in Sydney on navigating the murky waters of marketing procurement.
The world’s worst advertising agency scope of work defined by a marketer
Imagine my surprise and horror when asked to review a current agency contract worth several million dollars which defined the scope of work of the agency as:
Advertising industry addresses negative connotation, but it could be too little too late
The advertising industry is beginning to address the image problem that threatens to make advertising careers unattractive to new, young talent. What are the issues here?
Leo Burnett Pay Up to the US Government for Alleged Over Billing
There are a number of things a marketer can and should do to insure the agency remuneration is transparent and fair: