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Tag Archives: advertising and marketing

Advertising climate change – are we all in denial?

Share32 Tweet +13 ShareShares 35Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. … Continue reading

Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , | Comments Off on Advertising climate change – are we all in denial?

Are you turning people off with the frequency of your Olympic Sponsor TV Ad?

Share8 Tweet +13 ShareShares 11This is a guest post by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified … Continue reading

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Advertising industry addresses negative connotation, but it could be too little too late

Share10 Tweet +12 ShareShares 12Katharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and advertising agency Arnold … Continue reading

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Why your low advertising print cost does not necessarily mean great value

Share23 Tweet +13 ShareShares 26When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit … Continue reading

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How marketers can exploit the full power of stories for brand and business strategy alignment

Share40 Tweet +11 ShareShares 41Storytelling in marketing is a hot topic, with

 a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to … Continue reading

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The impact of media fragmentation on television production budgets

Share34 Tweet +12 ShareShares 36Many people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the production budget, … Continue reading

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Ad agencies can demand to be paid for ideas and resources, but where is the value?

Share14 Tweet +1 Share3Shares 17Why should advertisers and marketers pay for ideas when agencies have from the dawn of advertising been willing to give away the ideas and increasingly, the resources to conceive them? For the agency the money has … Continue reading

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