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Tag Archives: advertising costs

Why the difference between political and Government advertising matters

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Is film dead for making television advertising commercials?

Share Tweet +1 ShareThis is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for … Continue reading

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How to manage your television advertising production costs

Share Tweet +1 ShareAt the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online and … Continue reading

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Why does the big brand idea always seem to mean big advertising bucks?

Share Tweet +1 ShareWhen we raise issues about advertising costs, the most common accusation from the agencies is that we inhibit the creation of the big idea. Firstly we are certainly not against the big idea. For any advertising to … Continue reading

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Television Production Supplier Negotiation – Case study

Share Tweet +1 ShareCompany Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style. As competitive costs … Continue reading

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Now ad agencies are finding ways to reduce costs

Share Tweet +1 ShareI just got this email from Matt Ryan at Euro RSCG titled “Driving efficiencies at Euro RSCG”. It seems that Euro RSCG has discovered that cost efficiency is as important as cost effectiveness. By finding ways of … Continue reading

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