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Tag Archives: advertising industry

Advertising’s slow road to value-based pricing

Share73 Tweet1 +12 ShareShares 76This post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. As a pricing consultant, I … Continue reading

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Advertising industry addresses negative connotation, but it could be too little too late

Share10 Tweet +12 ShareShares 12Katharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and advertising agency Arnold … Continue reading

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Lack of financial acumen may stop marketing being aligned to business strategy

Share32 Tweet +12 ShareShares 34I have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week … Continue reading

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Has the advertising industry come of age?

Share Tweet +1 ShareShares 0I was talking to members of the committee at the Brisbane Advertising Association which turn 21 years old this year. To celebrate they were talking about discussing the theme “Has the advertising industry come of age?” … Continue reading

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