TrinityP3 logo

Tag Archives: advertising industry

Advertising’s slow road to value-based pricing

Share Tweet +1 ShareThis post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. As a pricing consultant, I am … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Advertising’s slow road to value-based pricing

Advertising industry addresses negative connotation, but it could be too little too late

Share Tweet +1 ShareKatharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and advertising agency Arnold Worldwide … Continue reading

Posted in agency solutions, industry news & trends | Tagged , , , , , , , , , , | 2 Comments

Lack of financial acumen may stop marketing being aligned to business strategy

Share Tweet +1 ShareI have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week made … Continue reading

Posted in interesting observations, Uncategorized | Tagged , , , , , , , , | Comments Off on Lack of financial acumen may stop marketing being aligned to business strategy

Has the advertising industry come of age?

Share Tweet +1 ShareI was talking to members of the committee at the Brisbane Advertising Association which turn 21 years old this year. To celebrate they were talking about discussing the theme “Has the advertising industry come of age?” at … Continue reading

Posted in interesting observations | Tagged , , | Comments Off on Has the advertising industry come of age?