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Tag Archives: advertising print cost

Reducing expenditure by determining and minimising print obsolescence

Share Tweet +1 ShareThis post is by Shirley Kirkwood, a Senior Consultant with TrinityP3. Shirley has a unique and diverse career background spanning over 30 years, with proven experience in the print, advertising, publishing, graphics arts, marketing, and corporate arena. In … Continue reading

Posted in agency solutions, green marketing & sustainability, marketing process optimisation, marketing procurement, print production, return on investment | Tagged , , , , , , , , | Comments Off on Reducing expenditure by determining and minimising print obsolescence

Why your low advertising print cost does not necessarily mean great value

Share Tweet +1 ShareWhen talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit and … Continue reading

Posted in agency solutions, industry news & trends, interesting observations, print production | Tagged , , , , , , , , , | Comments Off on Why your low advertising print cost does not necessarily mean great value