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Tag Archives: advertising process

Advertising is rarely a manufacturing process, but sometimes it can be

Share Tweet +1 ShareA client’s procurement team asked me to review their current services contract to ensure it reflected current ‘best practice”. Apart from the usual problems with intellectual property, the clause that jumped out was that the agency would … Continue reading

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged , , , , , , , , , | 5 Comments

As part of good advertising process, do you protect your brand from Google?

Share Tweet +1 ShareTaking a trade mark on your brand is part of the advertising process to protect your brand from competitors. But in this guest post from the team at 1Place Patent Attorneys & Solicitors, it appears your trademark … Continue reading

Posted in industry news & trends, interesting observations, marketing process optimisation | Tagged , , , , , , , , | Comments Off on As part of good advertising process, do you protect your brand from Google?