Decoupling or unbundling advertising production
Here are some basic discussion points on decoupling or unbundling advertising production to help you to avoid some of the pitfalls.
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Management Consultants
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Global Marketing
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Global Marketing
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Management Consultants
advertising production Tag
Marketers should set production budgets or pay the consequences
Not setting advertising production budgets will make it difficult to balance great creative work with enough media budget to make sure people will see it.
Overcoming the negative gravitational effects on production timelines
How do you avoid the gravitational effects on advertising production? How do you stop cost blowouts caused by fast approaching deadlines? Answers here:
How to save your advertising production costs by defining your requirements up front
We often notice that advertising production cost over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process.
How to ensure the price of your advertising production equals the quality delivered
In television advertising production, the delivery of quality is a subjective concept and one that is often used to drive up the cost of production with negligible improvement in value.
Ten tips for managing advertising production costs more effectively
Advertising production costs are second only to media expense so production benchmarking is much in demand. Check out our top ten strategic management tips here:
TrinityP3’s Top 10 most popular strategic marketing management posts of 2011
The posts on TrinityP3's blog that generated the most interest in 2011. Our top 10 posts on agency solutions, agency compensation, digital media, benchmarking costs, strategic management of marketing and more.
A blueprint for reducing your advertising production costs
Darren Woolley, MD of TrinityP3 offers solutions to advertising production cost blowouts using the analogy of a building project to share strategic management of marketing insights.
TV Production: Paying for “flavour-of-the-month” or the best solution?
There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception.
Is marketing procurement cynical or just naive?
"The cynic knows the price of everything and the value of nothing." Oscar Wilde. Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.