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Tag Archives: advertising production
Decoupling or unbundling advertising production
Share19 Tweet +11 ShareShares 20This post is by Richard Woodford who is the founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, print production, return on investment, television & electronic production
Tagged advertising production, Collaboration, decoupling production, marketers and agencies, Procurement, richard woodford, unbundling production
Marketers should set production budgets or pay the consequences
Share35 Tweet +14 Share3Shares 42This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading
Posted in agency solutions, marketing procurement, television & electronic production
Tagged advertising production, agency fees, agency remuneration, clive duncan, media budget, media spend, production budgets, television advertising, TVCs
Comments Off on Marketers should set production budgets or pay the consequences
Overcoming the negative gravitational effects on production timelines
Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising development, advertising production, conceptualisation, Darren Woolley, media production, media strategies, production schedule, production timelines, tvc production
How to save your advertising production costs by defining your requirements up front
Share26 Tweet +13 ShareShares 29No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production … Continue reading
Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production
Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production
Comments Off on How to save your advertising production costs by defining your requirements up front
How to ensure the price of your advertising production equals the quality delivered
Share22 Tweet +12 ShareShares 24When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of … Continue reading
Ten tips for managing advertising production costs more effectively
Share16 Tweet +13 Share1Shares 20It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10
Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3
Comments Off on Ten tips for managing advertising production costs more effectively
A blueprint for reducing your advertising production costs
Share24 Tweet +12 Share3Shares 29In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we have found that many of these production blowouts are due to poor supplier management, rather than … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production
Tagged advertising production, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketers and advertising, marketing process optimisation, strategic management, TrinityP3
TV Production: Paying for “flavour-of-the-month” or the best solution?
Share Tweet +1 ShareShares 0There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can … Continue reading
Posted in television & electronic production
Tagged advertising production, director choice, location choice, production budgets, production costs, production techniques, television, television production budgets, television production costs, TV, tv advertising production, tv production budgets, tv production costs
Comments Off on TV Production: Paying for “flavour-of-the-month” or the best solution?
Is marketing procurement cynical or just naive?
Share Tweet +1 ShareShares 0“The cynic knows the price of everything and the value of nothing.” Oscar Wilde Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.
Posted in agency remuneration / compensation
Tagged advertising production, agency remuneration, benchmarking, digital production, marketing procurement, print production, Procurement, rate cards, television
Comments Off on Is marketing procurement cynical or just naive?
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