TrinityP3 logo

Tag Archives: advertising production

Decoupling or unbundling advertising production

Share Tweet +1 ShareThis post is by Richard Woodford who is the  founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, print production, return on investment, television & electronic production | Tagged , , , , , , | 2 Comments

Marketers should set production budgets or pay the consequences

Share Tweet +1 ShareThis post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions … Continue reading

Posted in agency solutions, marketing procurement, television & electronic production | Tagged , , , , , , , , | Comments Off on Marketers should set production budgets or pay the consequences

Overcoming the negative gravitational effects on production timelines

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | 2 Comments

How to save your advertising production costs by defining your requirements up front

Share Tweet +1 ShareNo matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process … Continue reading

Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , | Comments Off on How to save your advertising production costs by defining your requirements up front

How to ensure the price of your advertising production equals the quality delivered

Share Tweet +1 ShareWhen you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of production … Continue reading

Posted in marketing process optimisation, print production, television & electronic production | Tagged , , , , , , , , , | 1 Comment

Ten tips for managing advertising production costs more effectively

Share Tweet +1 ShareIt is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged , , , , , , , , , , | Comments Off on Ten tips for managing advertising production costs more effectively

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Share Tweet +1 Share2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged , , , , , , , , , , , | Comments Off on TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

A blueprint for reducing your advertising production costs

Share Tweet +1 ShareIn the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we have found that many of these production blowouts are due to poor supplier management, rather than naked … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production | Tagged , , , , , , , , | 2 Comments

TV Production: Paying for “flavour-of-the-month” or the best solution?

Share Tweet +1 ShareThere is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can influence … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , , , | Comments Off on TV Production: Paying for “flavour-of-the-month” or the best solution?

Is marketing procurement cynical or just naive?

Share Tweet +1 Share“The cynic knows the price of everything and the value of nothing.” Oscar Wilde Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.

Posted in agency remuneration / compensation | Tagged , , , , , , , , | Comments Off on Is marketing procurement cynical or just naive?