Not setting advertising production budgets will make it difficult to balance great creative work with enough media budget to make sure people will see it.
How do you avoid the gravitational effects on advertising production? How do you stop cost blowouts caused by fast approaching deadlines? Answers here:
We often notice that advertising production cost over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process.
In television advertising production, the delivery of quality is a subjective concept and one that is often used to drive up the cost of production with negligible improvement in value.
Advertising production costs are second only to media expense so production benchmarking is much in demand. Check out our top ten strategic management tips here:
The posts on TrinityP3's blog that generated the most interest in 2011. Our top 10 posts on agency solutions, agency compensation, digital media, benchmarking costs, strategic management of marketing and more.
Darren Woolley, MD of TrinityP3 offers solutions to advertising production cost blowouts using the analogy of a building project to share strategic management of marketing insights.