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Tag Archives: Advertising
73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment
The Fournaise Marketing Group interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia. Do marketers lack business credibility because of a lack of business strategy alignment?
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Five reasons agency compensation should not be relationship based
Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong from Coca Cola on Value Based Agency Compensation
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Posted in agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations
Tagged Advertising, agency compensation, agency monitoring, agency solutions, business strategy alignment, communications, Marketing, operations assessment, strategic marketing consulting, TrinityP3
Comments Off on Five reasons agency compensation should not be relationship based
Open tenders are not the best way to select agencies
Share2 Tweet +1 ShareShares 2I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would … Continue reading
Posted in agency search & selection
Tagged Advertising, agency search, agency selection, Closed tender, marketing digital, marketing services, media, Open tender, public relations, sales promotion
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What it takes to get one actor to play two parts
Share Tweet +1 ShareShares 0CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the … Continue reading
Posted in television & electronic production
Tagged Advertising, CGI, computer generated imaging, production, production costs, ROI, television advertising, Television production, TV, visual effects
Comments Off on What it takes to get one actor to play two parts
Procurement panels do not always deliver on their promise
Share Tweet4 +1 ShareShares 4Recently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the key reasons for this is the increasing diversity in agency services, specialities and core … Continue reading
Posted in agency remuneration / compensation, agency search & selection
Tagged Advertising, Agencies, Digital, graphic design, Marketing, panels, public relations, roster rationalisation, sales promotion, suppliers, vendor
Comments Off on Procurement panels do not always deliver on their promise
Is advertising sexist?
Share Tweet +1 ShareShares 0Following the discussion at Mumbrella Question time last year about the lack of women in senior roles in media and advertising, I was at the Communications Council Circus Festival when Charles Wigley from BBH finished his … Continue reading
Posted in interesting observations
Tagged Advertising, BBH, Charles Wigley, Circus Festival, Communications Council, diversity, Marketing, Mumbrella, sexist
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Strategically aligning your agencies to your marketing requirements
Share Tweet +1 ShareShares 0How many agencies do you need and what type? With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies. It was not long ago … Continue reading
Advertising Agencies: It’s a Man’s world, but not always in a pitch?
Share Tweet +1 ShareShares 0At the Mumbrella Question Time, late last year, the question was asked about women in senior industry roles. You can see the response to the question below, or check out the story on Mumbrella. But for … Continue reading
Posted in agency search & selection
Tagged Advertising, Agencies, agency selection, females, media, Mumbrella, pitches, Question Time, senior roles, women
Comments Off on Advertising Agencies: It’s a Man’s world, but not always in a pitch?
Is benchmarking the real failing of marketing procurement?
Share2 Tweet +1 ShareShares 2There is a lot of discussion and questioning of benchmarking. I recently found this article titled “Is benchmarking the real failing of global marketing procurement?” on Businessweek.com from Freedman International. Heavily drawing from the article in … Continue reading
Posted in agency remuneration / compensation
Tagged Advertising, benchmark, benchmarking, benchmarks, costs, Marketing, outcomes, outputs, remuneration, resource mix, resources, salaries, scope of work, service levels
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Things real people don’t say about advertising
Share Tweet +1 ShareShares 0Hi, welcome back to work. Hope you had a great break. (I know I did). Time to get a bit of perspective on what we do, with this blog on Tumblr “Things real people don’t say … Continue reading
Posted in interesting observations
Tagged Advertising, branded apps, Branded content, copy strategy, flash mobs, logo design, media, re-positionings, social currency, social media, Things real people don't say about advertising, trpdsaa, Tumblr, user experience
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An interesting analogy on creativity and ideas
Share Tweet +1 ShareShares 0From Milton Mastrocessario, VP Creative Director at McCann Erickson in São Paulo, Brazil. He wrote: Always when this season come to town I remember part of “Zorba the Greek”, written by Kazantzakis, (bellow the part I’m … Continue reading
Posted in agency remuneration / compensation, interesting observations
Tagged Advertising, Compensation, Concepts, cost, creativity, Ideas, Investment, Marketing, media, remuneration, value
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A year in review – Or the six things I’ve learned that I’d most like to fix in 2011
Share Tweet +1 ShareShares 0It is almost the end of the year and people are looking back on the year past and ahead to 2011. I have been noticing how many advertisers and their agencies are trying to come to … Continue reading
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