Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong from Coca Cola on Value Based Agency Compensation
TweetShareShareBufferPinI was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to […]
TweetShareShareBufferPinRecently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the […]
TweetShareShareBufferPinLast week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting […]
TweetShareShareBufferPinPerformance based remuneration or payment by results (PBR) is a component of many agency remuneration deals, but the fact is that in […]
TweetShareShareBufferPinRetainers are still the most common form of remuneration for advertising agencies in the major markets. These retainers are based on resources […]
TweetShareShareBufferPin Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas […]
TweetShareShareBufferPinI was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / […]
TweetShareShareBufferPinThe rise in influence of procurement in the marketing category has seen a fundamental change in the way the pitch process is […]
TweetShareShareBufferPinPsychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. […]
TweetShareShareBufferPinCompany Category: International FMCG Challenging Problem: The client worked with an internationally aligned creative and media agency, which despite all efforts of […]
TweetShareShareBufferPinWhen discussing retainers there are some key parts to the calculation: Business expenses: all expenses found on the Profit and Loss Statement. […]
TweetShareShareBufferPin Company Category: Major International FMCG Issue: This company was claiming to have measured then offset all the carbon emissions in the […]
TweetShareShareBufferPin Client Category: Tourism Challenging Problem: Client needed to confirm its remuneration arrangements were delivering value and which would allow the Agency […]
TweetShareShareBufferPin Company Category: Government Issue: Environmental Legislation was demanding all departments to fully understand there carbon emissions. This included marketing spend. Challenging […]
