That is a key finding of The Fournaise Marketing Group 2011 Global Marketing Effectiveness Program which interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia.
A client recently sent me an RFP for their Media Auditing Services. I called them and said that we do not provide auditing service as we were not auditors...
Our experience is that the linking of the performance score card or relationship survey to the agency financial incentive or bonus is that it can have little or no effect or in the worse case scenario a negative effect.
In presenting their credentials, some agencies talk about telling the "brand" story or developing the brand story, while other proclaim they are the storytellers for their clients.
I was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would be best.
CGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can't pick that are the most amazing.
Recently I have noticed that the traditional procurement "panel" approach to supplier management has been increasingly failing to deliver...
With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies.
At the Mumbrella Question Time, late last year, the question was asked about women in senior industry roles.
Is benchmarking the real failing of global marketing procurement? We discuss it here in this article.
Branded content, re-positionings, logo design, flash mobs, copy strategy, user experience, social currency, branded apps and more.
Media Minds celebrates its first anniversary this week, so it’s an opportune time to review the recent trending issues in our Group and to make sense of the events of a year which sprung many surprises.
When we talk about compensation for agencies, everything is time based. That is why we need a new way of investing in ideas, not just paying for ideas.
It is almost the end of the year and people are looking back on the year past and ahead to 2011.
