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Tag Archives: Agencies

An easy way to improve advertising process

Share13 Tweet +1 ShareShares 13When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look … Continue reading

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Procurement panels do not always deliver on their promise

Share Tweet4 +1 ShareShares 4Recently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the key reasons for this is the increasing diversity in agency services, specialities and core … Continue reading

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Advertising Agencies: It’s a Man’s world, but not always in a pitch?

Share Tweet +1 ShareShares 0At the Mumbrella Question Time, late last year, the question was asked about women in senior industry roles. You can see the response to the question below, or check out the story on Mumbrella. But for … Continue reading

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What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Share Tweet +1 ShareShares 0Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? … Continue reading

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What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

Share2 Tweet5 +1 ShareShares 7Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It … Continue reading

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What TrinityP3 is known for and what we do

Share Tweet +1 ShareShares 0On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team … Continue reading

Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production | Tagged , , , , , , , , , , , , , , , , , , , , |

Some people do not understand the value companies like TrinityP3 add

Share Tweet +1 ShareShares 0TrinityP3 was founded by me in January 2000 following 15 years of working in advertising as a copywriter and creative director. In that time we have worked and assisted more than 100 major advertisers. But then … Continue reading

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If chemistry is so important, why do so many agencies get it so horribly wrong?

Share Tweet +1 ShareShares 0Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a … Continue reading

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In a world were everything is digital here is the outcome

Share Tweet +1 ShareShares 0With the industry discussing the future of digital agencies as specialist, and with everything now being digital, here is a very entertaining short film that possibly demonstrates the inevitable future, where the pixel is king! This … Continue reading

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A Charlie Brown view of the advertising industry

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Why do agencies cringe and marketers laugh when they are confronted with truth in advertising?

Share Tweet +1 ShareShares 0One of the best films made on advertising is “Truth in Advertising” and available on DVD from Amazon. In this satirical take on the advertising process, the agency and client personnel say what they are thinking. … Continue reading

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