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Tag Archives: agency benchmarking

How to step beyond simply cost benchmarking your advertising agency

Share25 Tweet +15 Share3Shares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management | Tagged , , , , , , , , |

Why creating a single client advertising agency does not work

Share21 Tweet +11 ShareShares 22This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement | Tagged , , , , , , , , | Comments Off on Why creating a single client advertising agency does not work