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Tag Archives: agency collaboration

The ABC of getting agencies to collaborate with lessons from Dr Suess

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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How to take a true 360 degree view of all of your advertising agencies and suppliers

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | Comments Off on How to take a true 360 degree view of all of your advertising agencies and suppliers

The importance of trust in collaboration between stakeholders

Share Tweet +1 SharePreviously I have written about the steps required to foster collaborative working environments between marketing teams and agencies. This continues to be a hot topic for marketers with much talk about the importance of collaboration and advice … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | Comments Off on The importance of trust in collaboration between stakeholders