TrinityP3 logo

Tag Archives: agency compensation

The important differences between scope of work and schedule of work

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, strategic management | Tagged , , , , , , , , | 1 Comment

3 reasons a financial audit will not give transparency in media buying

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing | Tagged , , , , , , , , | 2 Comments

Agency remuneration – the alarming race to zero

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. According … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, interesting observations, marketing procurement, public sector, strategic management | Tagged , , , , , , | Comments Off on Agency remuneration – the alarming race to zero

How many KPIs are optimal to drive agency performance?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

Agency compensation is now more about performance than cost

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , | Comments Off on Agency compensation is now more about performance than cost

Is advertising agency compensation trapped in a cost based model?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

Advertising’s slow road to value-based pricing

Share Tweet +1 ShareThis post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. As a pricing consultant, I am … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Advertising’s slow road to value-based pricing

The dangers of misusing benchmarking

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, marketing procurement | Tagged , , , , , , , , , | Comments Off on The dangers of misusing benchmarking

The media value chain: where value is created, lost and hidden

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on The media value chain: where value is created, lost and hidden

Bringing clarity to the process and opportunity for mobile marketing

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, industry news & trends, iPhone business app, mobile marketing, resource rate calculator, social media & digital marketing | Tagged , , , , , , , , , , | Comments Off on Bringing clarity to the process and opportunity for mobile marketing

What is included in your advertising agency overhead cost and what is not?

Share Tweet +1 ShareThis is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator | Tagged , , , , , , , , , | 6 Comments

How to perform successful surgery on your marketing budget

Share Tweet +1 ShareTwo weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected to … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , | Comments Off on How to perform successful surgery on your marketing budget

Are payment terms the new advertising agency remuneration negotiation strategy?

Share Tweet +1 ShareSince 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had more … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement | Tagged , , , , , , , , | 7 Comments

Why does the big brand idea always seem to mean big advertising bucks?

Share Tweet +1 ShareWhen we raise issues about advertising costs, the most common accusation from the agencies is that we inhibit the creation of the big idea. Firstly we are certainly not against the big idea. For any advertising to … Continue reading

Posted in agency remuneration / compensation, return on investment, strategic management, television & electronic production | Tagged , , , , , , , , , | Comments Off on Why does the big brand idea always seem to mean big advertising bucks?

Tips from a media agency CEO on successful marketing procurement

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing procurement”. … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, media planning & buying, return on investment | Tagged , , , , , , , , , | Comments Off on Tips from a media agency CEO on successful marketing procurement