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Tag Archives: agency compensation

The important differences between scope of work and schedule of work

Share36 Tweet +112 Share4Shares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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3 reasons a financial audit will not give transparency in media buying

Share36 Tweet +110 Share10Shares 56This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Agency remuneration – the alarming race to zero

Share59 Tweet +13 ShareShares 62This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Britain’s Campaign magazine ran a disturbing article last week, talking about the Government’s e-auction process for their prestigious creative roster. … Continue reading

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How many KPIs are optimal to drive agency performance?

Share39 Tweet1 +16 Share3Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

Agency compensation is now more about performance than cost

Share39 Tweet +11 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Is advertising agency compensation trapped in a cost based model?

Share38 Tweet +17 Share4Shares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

Advertising’s slow road to value-based pricing

Share73 Tweet1 +12 ShareShares 76This post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. As a pricing consultant, I … Continue reading

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The dangers of misusing benchmarking

Share21 Tweet +11 ShareShares 22This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The media value chain: where value is created, lost and hidden

Share77 Tweet +11 ShareShares 78This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on The media value chain: where value is created, lost and hidden

Bringing clarity to the process and opportunity for mobile marketing

Share23 Tweet +11 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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