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Tag Archives: agency consolidation

ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2

Share Tweet +1 ShareGlobal growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & Larry … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation | Tagged , , , , , , , , , , , , , | Comments Off on ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2

Challenging some of the strategic notions of media agency structures and services

Share Tweet +1 ShareRecently the trade press in Australia had a headline that screamed: “Woolley questions RACQ agency consolidation” The story linked my opinion on agency consolidation, which is that it is not right for everyone, with the fact that … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on Challenging some of the strategic notions of media agency structures and services