3 key ways to avoid an agency review
Here are three proactive things you can do to avoid an agency review and create a better incumbent client-agency relationship in the process.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency contract Tag
The world’s worst advertising agency scope of work defined by a marketer
Imagine my surprise and horror when asked to review a current agency contract worth several million dollars which defined the scope of work of the agency as:
What’s all this bull about agency billings? – A misleading measure of agency performance
Why, when there are more relevant measures in the industry, are the media still obsessed by media billings? Media billing measures are misleading when discussing the size of accounts or the size of creative agencies.