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Tag Archives: agency contract

3 key ways to avoid an agency review

Share25 Tweet +11 ShareShares 26This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether you’re a marketer or an agency, chances are you’ve got better things to do than … Continue reading

Posted in agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement | Tagged , , , , , , , , |

The world’s worst advertising agency scope of work defined by a marketer

Share67 Tweet +12 Share3Shares 72I know that no one except lawyers, and some procurement people enjoy reading contracts, but in fact contracts are interesting and important documents as they define the terms and conditions of a relationship between two parties. … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions | Tagged , , , , , , , , , |

What’s all this bull about agency billings? – A misleading measure of agency performance

Share Tweet +12 ShareShares 2Many people in the media still use media billings to indicate the size of the account or the size of the agency. Check out Mumbrella, or AdNews, B&T or even The Australian and The Financial Review. … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations | Tagged , , , , , , , , , , | Comments Off on What’s all this bull about agency billings? – A misleading measure of agency performance