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Tag Archives: agency contracts

A more efficient process for selecting the perfect agency

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 1 Comment

Buyers and Sellers on selecting agencies and managing their performance

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on Buyers and Sellers on selecting agencies and managing their performance

Defining the changing role of the advertising agency

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s a thorny question for you – what’s the role of your advertising agency today? Depending … Continue reading

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How to effectively negotiate remuneration with your agencies

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, marketing procurement, strategic management | Tagged , , , , , , , , , | 2 Comments

Are payment terms the new advertising agency remuneration negotiation strategy?

Share Tweet +1 ShareSince 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had more … Continue reading

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The unseen supplier contract in TV production that exposes marketers to legal disputes

Share Tweet +1 ShareAs “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and conditions … Continue reading

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