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Tag Archives: agency credentials

Do bigger agency networks mean better for marketers?

Share48 Tweet +13 ShareShares 51This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged , , , , , , , |

A more efficient process for selecting the perfect agency

Share36 Tweet +1 ShareShares 36This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , |

Nine kinds of agency pitch process and counting

Share40 Tweet +18 Share5Shares 53This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. TrinityP3 manages all kinds of reviews for … Continue reading

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Crank Score: Cutting through the creative wank around creative awards

Share58 Tweet +12 ShareShares 60This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The danger of making token pitch payments to agencies

Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The Globe Award judging criteria is also good for judging agency case studies

Share10 Tweet +12 ShareShares 12This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Poor practice agency credentials from P&W Advertising

Share9 Tweet +1 Share2Shares 11I have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the pitch process. And I have provided ideas for agencies on how they can be different in … Continue reading

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How good a storyteller is your agency?

Share Tweet +1 ShareShares 0Storytelling has been embraced by agencies and marketers as an important communication skill. In presenting their credentials, some agencies talk about telling the “brand” story or developing the brand story, while other proclaim they are the … Continue reading

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