Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: firstname.lastname@example.org
Marketers and procurement often waste valuable time and money in their RFP and tender processes. Here is a process that is efficient and effective.
Counting the number of Creative Awards an agency wins doesn't necessarily tell you how creative they are. There is a better way – The Crank Score.
The judging criteria for the Globe Awards is one line and very clear, simple and focused. What if agency case studies were presented in the same way?